What is Trainual?
Trainual is a playbook and training platform built for teams that need consistent processes. You write down how your team does things (sales calls, customer onboarding, partnership management, anything repeatable) and Trainual organises that knowledge into training modules. New hires work through the modules at their own pace; existing team members review playbooks when they need a reminder. It's a central repository for operational knowledge that's otherwise scattered across emails, Slack, and individual heads.
Who is it for?
Trainual works best for B2B SaaS companies scaling from 10 to 100+ people. You need repeatable processes worth documenting, and you need to hire faster than you can individually train new team members. Sales teams benefit most: you can codify your pitch, objection handling, and deal process. Growth and operations teams also use it heavily. If your company is purely project-based or if every deal is bespoke, Trainual is less essential. If you're pre-product-market fit and still figuring out your process, wait until things stabilise before documenting.
Key features for B2B growth teams
- Playbook editor: write processes in plain text or video, embed examples, and link related playbooks. It's not as flexible as a wiki, but it's simpler to maintain.
- Training workflows: new hires get assigned onboarding modules automatically. You track progress and can add tests to verify they've learned the material.
- Compliance and updates: when you change a process, you can flag the playbook as updated and notify the team. You know who has read the new version.
- Role-based access: different teams see different playbooks. Your SDR team doesn't need to see financial playbooks.
- Mobile-friendly: sales reps can pull up a playbook on their phone during a call without awkward navigation.
How it fits in your B2B tech stack
Trainual owns your operational playbooks but doesn't integrate deeply with other tools. It complements your CRM by providing the sales processes that guide CRM usage. If you're using a sales engagement platform, Trainual documents the templates and cadences that platform executes. It pairs well with recruiting platforms (new hires are assigned Trainual modules as part of their onboarding checklist in your HRIS). It's standalone: you're not choosing between Trainual and something else; you're choosing whether to have documented processes at all.
Pricing overview
Trainual charges per employee, with plans starting around £8-12 per person per month when billed annually. For a 20-person team, you're looking at roughly £2,000-2,500 yearly. They offer all-you-can-train pricing (unlimited employees on one plan) starting around £200-300 monthly, which becomes economical once you've got 25+ people.
Practical verdict
Trainual is a force multiplier for early-stage scale. If you're hiring and your sales process keeps getting butchered by new team members, this solves the problem. The barrier to adoption is low: it doesn't require integration work, and your team doesn't need to learn new software. The limiting factor is discipline: you need someone to actually write and maintain playbooks. If you don't, Trainual becomes a graveyard of outdated docs. Invest in it when you have a repeatable process worth teaching others, and assign someone to keep it current.
