What is Justuno?
Justuno is a conversion optimisation platform that lets you create pop-ups, banners, forms, and on-site messaging without coding. The core idea is simple: intercept visitors on your website with targeted messages that drive specific actions (email signups, content downloads, account creation, or purchase decisions). It's a tool for capturing attention and converting anonymous visitors into leads.
Who is it for?
Justuno works for B2B companies running websites that receive meaningful traffic and want to improve conversion rates. It's most valuable for companies with lead-generation models (SaaS, software, agencies, professional services) rather than e-commerce. If you spend money on paid traffic or organic search and want to improve the percentage of visitors who convert into leads, Justuno gives you the mechanics to test different messages and designs quickly.
Key features for B2B growth teams
- Drag-and-drop builder for creating pop-ups, banners, landing pages, and forms, no code required
- Behavioural triggers to show messages based on user actions (scroll depth, time on page, exit intent, specific pages visited)
- Segmentation to display different messages to different visitor types or traffic sources
- A/B testing to compare which messages and designs drive higher conversion rates
- Integration with email platforms (HubSpot, Mailchimp, Klaviyo) to automatically add captured emails to lists
- Conversion tracking to measure which campaigns drive actual signups or revenue
- Analytics dashboard showing impressions, clicks, conversions, and conversion rates for each campaign
- Exit-intent technology to catch visitors before they leave your website
How it fits in your B2B tech stack
Justuno sits on your website and feeds into your email and CRM platforms. You create a pop-up that captures email addresses, and those get synced directly into your CRM or email tool. This is upstream of all other growth activities: it's the mechanism for turning website traffic into leads. You'd typically run Justuno alongside Google Analytics (for understanding traffic), your CRM, and email marketing tools. For paid traffic campaigns, Justuno helps you optimise conversion rates on the landing pages and website sections you're driving visitors to.
Pricing overview
Justuno pricing starts around £29 per month for basic pop-ups and grows with features and traffic volume. Most B2B growth teams operate on £50-150 per month depending on how many campaigns you're running and how much traffic you need to track. There's a free tier for testing, which is worth trying before committing.
Practical verdict
Justuno is useful if your constraint is lead conversion, not traffic volume. If you're getting 10,000 website visitors per month and converting 1%, and you want to test whether pop-ups can push that to 1.5-2%, Justuno is the right tool to test that hypothesis. It's particularly powerful for exit-intent campaigns: catching people about to leave your site with a compelling offer or content piece. The main limitation is that pop-ups can feel intrusive, so you need to be thoughtful about when and where you deploy them. Overuse damages user experience. For growth teams managing content marketing or free trial sign-ups, Justuno often improves conversion rates by 30-50% through simple A/B testing. Start with one or two campaigns targeting your highest-intent pages and measure impact before scaling to your entire site.
