Mailshake automates cold email and social outreach with simple sequencing, deliverability monitoring, and team collaboration for B2B sales.
Mailshake sends automated email sequences with social touches, tracks deliverability metrics, and manages team outreach campaigns from one dashboard.
You want straightforward cold email automation without complicated features, with reliable deliverability monitoring and simple team management.
€
300
/ year
€
29
/ month
Running multi-touch cold email sequences
Monitoring bounce rates and deliverability health
Managing team campaigns with shared templates
Small B2B sales teams getting started with outbound, marketing teams running nurture sequences, agencies managing simple client outreach campaigns.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Apollo combines a B2B contact database with email sequencing and tracking in one platform for outbound sales teams.
Kanbox automates contract and document signature workflows with routing, approvals, and integrations built for European B2B companies.
Lemlist is a cold email platform with advanced personalisation, warm-up features, and deliverability tools for B2B outbound campaigns.
Lusha provides instant B2B contact enrichment with email and mobile numbers via browser extension and bulk lookup for sales prospecting.
Surfe syncs LinkedIn profiles directly into your CRM with one click, capturing contact details, notes, and activities without manual data entry.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Mailshake is the simple, reliable choice when you don't need fancy features. The UI is clean, the learning curve is gentle, and it does cold email well without overcomplicating things. Phone and social touches are basic but functional. Pricing starts around $44/user/month with unlimited emails. Compare against: Lemlist for more advanced personalisation, Reply.io for stronger LinkedIn integration, or Woodpecker for European preference. Choose Mailshake when you value simplicity and reliability over feature depth. The deliverability monitoring is genuinely useful most teams discover their domain health issues here first. Team collaboration features are solid for small teams but lack the sophistication of enterprise tools. Best for companies who want to "just send good cold email" without becoming outreach specialists.
My personal notes on how to use this tool.
Create your account, link Gmail, Outlook or SMTP, then run the deliverability checklist. Verify SPF, DKIM and DMARC, and enable warm-up so your domain ramps safely.
Set daily and hourly caps, choose work-day windows and define the action that pauses follow-ups, such as a reply or meeting booked.
Upload a CSV or pull leads from your CRM. Map columns to built-in and custom fields, then run Mailshake’s validation to remove risky emails before sending.
Use the visual builder to draft an initial cold email and timed follow-ups. Thread follow-ups in the same conversation, add conditions for opens or clicks and schedule in the prospect’s timezone.
On Sales Engagement, insert dialler calls or LinkedIn tasks between emails for a light multi-channel cadence.
Insert placeholders for name, company and custom data. Add if / then logic to adjust lines for different roles or industries, ensuring each email feels hand-written.
Start with library templates, adapt wording and save high-performing versions for the team. Use snippets for reusable blocks and SHAKEspeare to draft copy when time is tight.
Enable warm-up to send low-volume, interaction-rich emails that build domain reputation over a fortnight, then scale live campaigns.
Validate contacts on import, drop bad addresses and rotate multiple inboxes to spread volume while keeping each account under safe limits.
Connect HubSpot, Salesforce or Pipedrive so emails, opens and replies log automatically.
Use Calendly or meeting tool hooks to pause sequences once a call is booked, preventing duplicate outreach.
For apps without native links, trigger zaps such as posting replies to Slack or adding new sheet rows to a campaign, keeping workflows cohesive.
Mailshake offers solid email automation, deliverability and CRM sync at modest cost, suiting small-to-mid B2B teams that prioritise speed over bells and whistles.
It lacks deep multi-channel cadence, visual personalisation and enterprise analytics found in platforms like Outreach or Lemlist. When your outreach demands those extras, be ready to graduate to a richer toolset.
Mailshake delivers a streamlined route from list to inbox. Follow the warm-up routine, use validation, craft concise personalised copy and integrate with your CRM. For teams that want dependable cold email outreach without unnecessary complexity, Mailshake remains a practical, budget-friendly choice that converts prospects into meetings.
Create your account, link Gmail, Outlook or SMTP, then run the deliverability checklist. Verify SPF, DKIM and DMARC, and enable warm-up so your domain ramps safely.
Set daily and hourly caps, choose work-day windows and define the action that pauses follow-ups, such as a reply or meeting booked.
Upload a CSV or pull leads from your CRM. Map columns to built-in and custom fields, then run Mailshake’s validation to remove risky emails before sending.
Use the visual builder to draft an initial cold email and timed follow-ups. Thread follow-ups in the same conversation, add conditions for opens or clicks and schedule in the prospect’s timezone.
On Sales Engagement, insert dialler calls or LinkedIn tasks between emails for a light multi-channel cadence.
Insert placeholders for name, company and custom data. Add if / then logic to adjust lines for different roles or industries, ensuring each email feels hand-written.
Start with library templates, adapt wording and save high-performing versions for the team. Use snippets for reusable blocks and SHAKEspeare to draft copy when time is tight.
Enable warm-up to send low-volume, interaction-rich emails that build domain reputation over a fortnight, then scale live campaigns.
Validate contacts on import, drop bad addresses and rotate multiple inboxes to spread volume while keeping each account under safe limits.
Connect HubSpot, Salesforce or Pipedrive so emails, opens and replies log automatically.
Use Calendly or meeting tool hooks to pause sequences once a call is booked, preventing duplicate outreach.
For apps without native links, trigger zaps such as posting replies to Slack or adding new sheet rows to a campaign, keeping workflows cohesive.
Mailshake offers solid email automation, deliverability and CRM sync at modest cost, suiting small-to-mid B2B teams that prioritise speed over bells and whistles.
It lacks deep multi-channel cadence, visual personalisation and enterprise analytics found in platforms like Outreach or Lemlist. When your outreach demands those extras, be ready to graduate to a richer toolset.
Mailshake delivers a streamlined route from list to inbox. Follow the warm-up routine, use validation, craft concise personalised copy and integrate with your CRM. For teams that want dependable cold email outreach without unnecessary complexity, Mailshake remains a practical, budget-friendly choice that converts prospects into meetings.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Create an outreach strategy that defines who to target. Configure domains and infrastructure properly. Build targeted lead lists. Write emails that sound human. Design multi-touch sequences.
See playbook
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Mailshake automates cold email and social outreach with simple sequencing, deliverability monitoring, and team collaboration for B2B sales.
