I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Cortazu
Transpack Packaging
Founders
Booomtag
Stone & Tile Company
Springlab
Easy Ergonomics
Nestmanager
Strategiefabriek
The Talent Institute
Klup
Mooie Boules
Bridgefund
SOPHIA MAE
Ligo
Amberscript
Kees de Boekhouder
Yaya
Snappcar
Friesland Campina
NU
Decathlon
Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.
See tool categoryMy name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.