Lemlist

Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.

AI-powered email personalisation for better engagement.

Automated follow-ups and multi-channel sequences (email + LinkedIn).

Cold email deliverability tools to improve inbox placement.

Lemlist

Considerations

Lemlist is best suited for sales teams, agencies, and recruiters who need automated and highly personalised outreach campaigns to generate leads.

Best for cold email outreach and automation

Lemlist helps businesses scale their outreach efforts while maintaining personalisation with images, GIFs, and dynamic text.

Strong focus on email deliverability

Unlike many outreach tools, Lemlist provides email warm-up and deliverability insights, ensuring higher inbox placement rates.

Requires a strong outreach strategy

To avoid low response rates or spam issues, users must craft targeted, well-researched messaging rather than relying on automation alone.

Best for:

  • Sales and business development teams running personalised cold outreach.
  • Agencies and recruiters needing multi-channel prospecting tools.
  • Businesses prioritising email deliverability and engagement analytics.
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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Lemlist

Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.

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