Lemlist is a cold email platform with advanced personalisation, warm-up features, and deliverability tools for B2B outbound campaigns.
Lemlist sends personalised cold email campaigns with dynamic images, video, and warm-up functionality to protect your sender reputation.
You want sophisticated personalisation beyond basic merge tags and need warm-up features to protect deliverability when scaling outbound.
€
660
/ year
€
39
/ month
Creating dynamic personalised images in emails
Warming up new domains before cold campaigns
A/B testing subject lines across sequences
B2B marketers running cold outreach campaigns, agencies managing client outbound, sales teams personalising at scale without SDR armies.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Apollo combines a B2B contact database with email sequencing and tracking in one platform for outbound sales teams.
Kanbox automates contract and document signature workflows with routing, approvals, and integrations built for European B2B companies.
Lusha provides instant B2B contact enrichment with email and mobile numbers via browser extension and bulk lookup for sales prospecting.
Mailshake automates cold email and social outreach with simple sequencing, deliverability monitoring, and team collaboration for B2B sales.
Surfe syncs LinkedIn profiles directly into your CRM with one click, capturing contact details, notes, and activities without manual data entry.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Lemlist wins on personalisation depth and deliverability features. The dynamic image personalisation (showing prospect's website screenshot, LinkedIn profile, etc.) genuinely improves reply rates when used tastefully. Email warm-up is built-in, which matters most tools don't include this. Pricing starts around $59/month but scales with sending volume. Compare against: Mailshake for simpler UI and lower learning curve, Reply.io for LinkedIn automation included, or Apollo if you need database and sending combined. Choose Lemlist when deliverability and creative personalisation matter more than having a contact database built-in. The multichannel sequences (email + LinkedIn + calls) work but aren't as robust as dedicated LinkedIn tools. Best for teams who've mastered basic cold email and want to level up personalisation and deliverability.
My personal notes on how to use this tool.
Begin with the 14-day free trial. After registration, the onboarding checklist guides you to connect your email, verify DNS records and enable Lemwarm. Short tutorial videos and an in-app progress bar keep first-time users on track.
Link Gmail, Outlook or any SMTP mailbox. Add SPF, DKIM and, if possible, DMARC records for your sending domain. Activate Lemwarm for each inbox and let it run for at least ten days before scaling volume.
Install the Chrome extension, authenticate your LinkedIn profile and set safe daily action limits. If your plan includes call steps, integrate a dialler such as Aircall so call tasks and outcomes sync back to Lemlist.
Upload a CSV with custom fields, pull a saved list directly from HubSpot or search Lemlist’s internal database for verified contacts. Tag leads by segment to filter performance later.
Use the visual builder to add email, LinkedIn and call steps. Insert personalisation variables throughout. Space steps sensibly, for instance an email on day one, a LinkedIn invite on day three and a follow-up email on day six. Add conditions such as “if no reply within five days, send variant B”.
Select an image template, drop in variables such as {firstName} or {companyLogo} and preview each lead’s unique version. For video thumbnails, Lemlist can overlay the prospect’s name on a whiteboard or laptop screen to increase click-through.
Email and LinkedIn responses appear in one thread per lead. Assign conversations to teammates, add internal notes and mark prospects as interested, not interested or follow-up later.
Sales development reps can forward warm prospects to account executives by re-assigning the thread. Completed deals or opt-out requests are pushed automatically to the CRM through the native integration or a Zap.
Start with twenty emails a day per inbox and increase gradually to avoid sudden spikes. Higher plans allow inbox rotation so large sends distribute evenly across several domains.
Use Lemlist’s preview to send a test to yourself, review spam-word warnings and adjust subject lines or links. Keep images light and maintain a text-to-image ratio that favours plain copy.
Create a personalised page that greets the prospect by name and features tailored case studies. Link to it from your email call-to-action to boost credibility and drive responses.
Employ Liquid syntax to send different follow-ups based on opens, clicks or replies. For example, if a lead clicks your calendar link but does not book, trigger a reminder email two days later.
Lemlist blends personalisation, multichannel orchestration and deliverability safeguards in one platform. By following structured onboarding, thoughtful sequencing and continuous performance checks, B2B marketers can turn cold leads into warm conversations at scale. Treat every message as a one-to-one note, adjust campaigns with real-time feedback and the tool will repay the effort with reliable meetings and revenue growth.
Begin with the 14-day free trial. After registration, the onboarding checklist guides you to connect your email, verify DNS records and enable Lemwarm. Short tutorial videos and an in-app progress bar keep first-time users on track.
Link Gmail, Outlook or any SMTP mailbox. Add SPF, DKIM and, if possible, DMARC records for your sending domain. Activate Lemwarm for each inbox and let it run for at least ten days before scaling volume.
Install the Chrome extension, authenticate your LinkedIn profile and set safe daily action limits. If your plan includes call steps, integrate a dialler such as Aircall so call tasks and outcomes sync back to Lemlist.
Upload a CSV with custom fields, pull a saved list directly from HubSpot or search Lemlist’s internal database for verified contacts. Tag leads by segment to filter performance later.
Use the visual builder to add email, LinkedIn and call steps. Insert personalisation variables throughout. Space steps sensibly, for instance an email on day one, a LinkedIn invite on day three and a follow-up email on day six. Add conditions such as “if no reply within five days, send variant B”.
Select an image template, drop in variables such as {firstName} or {companyLogo} and preview each lead’s unique version. For video thumbnails, Lemlist can overlay the prospect’s name on a whiteboard or laptop screen to increase click-through.
Email and LinkedIn responses appear in one thread per lead. Assign conversations to teammates, add internal notes and mark prospects as interested, not interested or follow-up later.
Sales development reps can forward warm prospects to account executives by re-assigning the thread. Completed deals or opt-out requests are pushed automatically to the CRM through the native integration or a Zap.
Start with twenty emails a day per inbox and increase gradually to avoid sudden spikes. Higher plans allow inbox rotation so large sends distribute evenly across several domains.
Use Lemlist’s preview to send a test to yourself, review spam-word warnings and adjust subject lines or links. Keep images light and maintain a text-to-image ratio that favours plain copy.
Create a personalised page that greets the prospect by name and features tailored case studies. Link to it from your email call-to-action to boost credibility and drive responses.
Employ Liquid syntax to send different follow-ups based on opens, clicks or replies. For example, if a lead clicks your calendar link but does not book, trigger a reminder email two days later.
Lemlist blends personalisation, multichannel orchestration and deliverability safeguards in one platform. By following structured onboarding, thoughtful sequencing and continuous performance checks, B2B marketers can turn cold leads into warm conversations at scale. Treat every message as a one-to-one note, adjust campaigns with real-time feedback and the tool will repay the effort with reliable meetings and revenue growth.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Create an outreach strategy that defines who to target. Configure domains and infrastructure properly. Build targeted lead lists. Write emails that sound human. Design multi-touch sequences.
See playbook
Lusha provides instant B2B contact enrichment with email and mobile numbers via browser extension and bulk lookup for sales prospecting.
SurferSEO analyses top-ranking content to provide data-driven recommendations for on-page optimisation and content structure for target keywords.
Kanbox automates contract and document signature workflows with routing, approvals, and integrations built for European B2B companies.
Taplio provides LinkedIn content scheduling, analytics, and engagement features with AI-powered post ideas for building personal brands.
Lemlist is a cold email platform with advanced personalisation, warm-up features, and deliverability tools for B2B outbound campaigns.
SEMrush is an all-in-one SEO platform covering keyword research, competitor analysis, backlink tracking, and content optimisation for organic growth.
