Pipedream

Developer-centric automation platform

Pipedream is an integration platform designed for developers, offering a low-code environment that allows users to build and execute workflows connecting various APIs and services. It provides the flexibility to write custom code in languages like Node.js, Python, Go, and Bash, enabling the creation of complex automation tasks. For B2B marketers with a technical team, this is an essential tool for managing sophisticated workflows and integrations. However, Pipedream is a tool built primarily for developers, so if your team lacks technical expertise, you might need additional support to get the most out of it.

Extensive integration capabilities

Pipedream offers over 1,000 pre-built integrations, making it easy to connect a wide variety of services such as Slack, Google Sheets, Stripe, and many others. This extensive library simplifies the process of automating workflows across different platforms. For B2B marketers using multiple tools to manage customer relations, ad campaigns, and content distribution, Pipedream's ability to bring all this data together into one workflow is a huge advantage. It eliminates the need for manual data transfers between apps and saves valuable time.

Cost-effective pricing model

Pipedream offers a pricing structure based on the number of invocations, with a free tier that includes 300 credits per month. Paid plans start at £35 per month, offering scalability for growing automation needs. For businesses looking for an affordable yet powerful automation tool, Pipedream's pricing makes it a competitive option when compared to alternatives like Zapier, especially considering its broader customisation capabilities. The flexibility in pricing ensures that even smaller teams can get started without upfront costs, while larger businesses can scale easily.

As a Zapier Certified Expert, I’ve been using Zapier since 2014. I’ve seen its strengths and limitations over the years, especially when working with non-developers. Recently, I’ve been testing Pipedream as an alternative for more technical use cases. This review is based on desk research as I haven’t used Pipedream extensively in a live environment yet. However, from my initial impressions, here’s what I think about it.

Strengths of Pipedream

One of the standout features of Pipedream is its developer-friendly environment. Unlike other no-code platforms like Zapier, which are built for marketers with minimal technical experience, Pipedream allows users to write custom code. This gives developers far more flexibility to create tailored workflows that meet specific business needs. Whether you're managing complex data processing, integrating with custom APIs, or automating backend workflows, Pipedream gives you full control over the process.

Another advantage of Pipedream is its vast library of integrations. With over 1,000 pre-built integrations, it makes connecting services like Slack, Google Sheets, and Stripe a breeze. For marketers working with multiple platforms, this eliminates the headache of managing data across different tools. Unlike Zapier, where some integrations require specific setups or additional paid plans, Pipedream offers these integrations without any restrictions. This makes it an excellent choice for teams that require advanced flexibility in connecting various applications.

The ability to write custom code within Pipedream is another huge advantage. While tools like Zapier are limited to a set of actions and triggers, Pipedream lets you create your own logic and automate virtually any process. This is particularly valuable when dealing with complex integrations that need tailored processing or formatting. For example, if you need to pull data from multiple APIs and manipulate it before sending it to a final destination, Pipedream lets you do this in a way that other platforms can't.

Limitations of Pipedream

While Pipedream offers impressive flexibility, its reliance on coding can be a significant barrier for non-developers. Unlike Zapier, which is designed for marketers without coding skills, Pipedream requires users to have a strong understanding of programming languages. This makes it less accessible to B2B marketers who don't have a technical team. Without the right technical expertise, using Pipedream might be challenging and time-consuming.

Another limitation is the user interface, which is more utilitarian compared to other platforms like Zapier. While it provides powerful features, the user experience can feel overwhelming for marketers or business owners who are used to simple, intuitive platforms. Navigating through complex workflows and debugging issues requires a certain level of expertise, which can be daunting for those unfamiliar with such tools.

Finally, Pipedream’s pricing model, while competitive, might not be ideal for businesses with small budgets. The free tier is limited to 300 invocations per month, and depending on your needs, you may quickly hit that limit. Although the paid plans are affordable for larger teams, smaller teams or startups might find it a bit more expensive than other no-code alternatives like Zapier, especially if you don't need the deep customisation that Pipedream offers.

Ideal fit for developers and businesses with complex workflows

Pipedream is a fantastic tool for businesses that require deep customisation and advanced workflows. If you have a technical team, Pipedream can be a great alternative to no-code platforms like Zapier. It’s especially useful for businesses dealing with complex integrations or custom data processing that requires coding. For SaaS businesses, large enterprises, or any team with access to developers, Pipedream provides the flexibility and power to automate almost any process.

However, if you’re a B2B marketer with little to no technical expertise or if your workflows are relatively straightforward, platforms like Zapier or Integromat are better suited for your needs. These platforms provide an easier, more user-friendly experience, enabling you to create automations without the need to write code.

If you’re considering using Pipedream to automate your workflows, here’s a step-by-step guide on how to set it up and get started with building your first workflow.

1. Create a Pipedream account

To get started, go to the Pipedream website and sign up for an account. You can quickly sign up using your Google or GitHub account.

2. Set up your first workflow

After logging in, you’ll be directed to your Pipedream dashboard. To create a new workflow, click on the "New" button. You’ll be prompted to choose a trigger for your workflow. This could be an event like an HTTP request or a scheduled time trigger.

3. Connect your apps and services

Once you’ve set up your trigger, you can connect your services to the workflow. Pipedream supports over 1,000 integrations, including Google Sheets, Slack, Stripe, and many others. To add an integration, simply search for the service you want to connect, and Pipedream will guide you through the process.

4. Write custom code (optional)

If you need more customisation, Pipedream allows you to write your own code within the workflow. You can use languages like Node.js, Python, Go, or Bash to write custom scripts that manipulate data, perform calculations, or make API calls. This is where Pipedream really shines, as it lets you build workflows that are not possible on no-code platforms.

5. Test your workflow

Before publishing your workflow, use Pipedream’s testing feature to ensure everything works as expected. You can preview the workflow to see how it behaves in a live environment.

6. Deploy your workflow

Once you’ve tested your workflow and made any necessary adjustments, you can deploy it. Pipedream will run your workflow according to the trigger you set, automating the task in real-time.

7. Monitor and debug

Pipedream provides logs and debugging tools to help you track the performance of your workflows. You can view detailed logs to troubleshoot any issues and make adjustments as necessary.

Conclusion

Pipedream is a powerful automation tool for developers who need deep customisation and control over their workflows. If you have a technical team, it’s an excellent choice for building complex integrations and automating advanced processes. However, if you’re a non-technical marketer or need simple workflows, tools like Zapier or Integromat may be more suitable. By following this guide, you can start building workflows on Pipedream and take full advantage of its capabilities for your business.

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