Cloud phone system built for sales teams, with call routing, recordings and CRM logging that makes follow up and coaching easier.

Aircall is a cloud-based phone system that integrates with your CRM, helpdesk and productivity stack to streamline business calling.
You want your sales and support teams to make smarter, faster calls without switching tools.
Sales teams, support agents and RevOps leads who want to centralise call activity, improve reporting and scale efficiently.
Annual pricing
€
360
Monthly starting at
€
40
Click-to-dial and auto-log calls within your CRM.
Route inbound service calls based on IVR and past ticket history.
Capture and analyse call metrics across your stack for pipeline insights.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
Aircall stands out as a modern voice platform designed specifically for B2B sales and support teams. Unlike clunky legacy phone systems or VOIP tools built for general use, Aircall is made for integration. That’s its biggest strength.
It connects directly with your CRM and helpdesk stack, meaning your reps and agents no longer need to switch tabs or copy-paste notes. Every call, contact and outcome is synced in real time with tools like Salesforce, HubSpot, Intercom, Zendesk and Pipedrive. If you already use these platforms, Aircall becomes the connective tissue that ensures call activity is tracked, useful and visible in your pipeline or support reports.
For sales teams, that means click-to-dial from within your CRM. Every inbound and outbound call is logged automatically, with notes, tags and recordings attached. It removes friction and creates better data hygiene, which translates into clearer forecasting, cleaner handovers and faster onboarding for new reps. Call whispering, live coaching and analytics dashboards help managers keep quality high without micromanaging.
For customer support, Aircall turns inbound volume into an organised flow. IVR trees, smart routing and fallback options ensure no call gets lost. When integrated with Intercom or Zendesk, the caller’s profile and ticket history appear immediately—reducing handle time and improving resolution rates. You can also automate post-call surveys or trigger workflows based on outcomes.
From a RevOps perspective, Aircall is a reliable source of structured call data. You can segment by rep, topic, duration or outcome, then push that data into your BI tool, CRM dashboard or reporting suite. Combined with email and chat metrics, it gives you a more complete view of performance across the funnel.
Aircall’s setup is relatively simple: no hardware, no onsite installation, just a web app and optional mobile app. Admins can manage users, numbers and permissions centrally, and local presence is available in 100+ countries. You can assign numbers to teams, campaigns or territories, and port over existing numbers if needed.
It’s worth noting that Aircall is priced for growing teams, not scrappy startups. But if you’re serious about professionalising your communication and removing data gaps between calls and CRM, it’s a solid investment. The more calls you make—or receive, the more Aircall pays off.
In short, Aircall helps sales and support work faster, measure more, and align better. If your current call setup feels disconnected or invisible to the rest of your stack, this tool is the fix.
My personal notes on how to use this tool.
Aircall stands out as a modern voice platform designed specifically for B2B sales and support teams. Unlike clunky legacy phone systems or VOIP tools built for general use, Aircall is made for integration. That’s its biggest strength.
It connects directly with your CRM and helpdesk stack, meaning your reps and agents no longer need to switch tabs or copy-paste notes. Every call, contact and outcome is synced in real time with tools like Salesforce, HubSpot, Intercom, Zendesk and Pipedrive. If you already use these platforms, Aircall becomes the connective tissue that ensures call activity is tracked, useful and visible in your pipeline or support reports.
For sales teams, that means click-to-dial from within your CRM. Every inbound and outbound call is logged automatically, with notes, tags and recordings attached. It removes friction and creates better data hygiene, which translates into clearer forecasting, cleaner handovers and faster onboarding for new reps. Call whispering, live coaching and analytics dashboards help managers keep quality high without micromanaging.
For customer support, Aircall turns inbound volume into an organised flow. IVR trees, smart routing and fallback options ensure no call gets lost. When integrated with Intercom or Zendesk, the caller’s profile and ticket history appear immediately—reducing handle time and improving resolution rates. You can also automate post-call surveys or trigger workflows based on outcomes.
From a RevOps perspective, Aircall is a reliable source of structured call data. You can segment by rep, topic, duration or outcome, then push that data into your BI tool, CRM dashboard or reporting suite. Combined with email and chat metrics, it gives you a more complete view of performance across the funnel.
Aircall’s setup is relatively simple: no hardware, no onsite installation, just a web app and optional mobile app. Admins can manage users, numbers and permissions centrally, and local presence is available in 100+ countries. You can assign numbers to teams, campaigns or territories, and port over existing numbers if needed.
It’s worth noting that Aircall is priced for growing teams, not scrappy startups. But if you’re serious about professionalising your communication and removing data gaps between calls and CRM, it’s a solid investment. The more calls you make—or receive, the more Aircall pays off.
In short, Aircall helps sales and support work faster, measure more, and align better. If your current call setup feels disconnected or invisible to the rest of your stack, this tool is the fix.
Aircall stands out as a modern voice platform designed specifically for B2B sales and support teams. Unlike clunky legacy phone systems or VOIP tools built for general use, Aircall is made for integration. That’s its biggest strength.
It connects directly with your CRM and helpdesk stack, meaning your reps and agents no longer need to switch tabs or copy-paste notes. Every call, contact and outcome is synced in real time with tools like Salesforce, HubSpot, Intercom, Zendesk and Pipedrive. If you already use these platforms, Aircall becomes the connective tissue that ensures call activity is tracked, useful and visible in your pipeline or support reports.
For sales teams, that means click-to-dial from within your CRM. Every inbound and outbound call is logged automatically, with notes, tags and recordings attached. It removes friction and creates better data hygiene, which translates into clearer forecasting, cleaner handovers and faster onboarding for new reps. Call whispering, live coaching and analytics dashboards help managers keep quality high without micromanaging.
For customer support, Aircall turns inbound volume into an organised flow. IVR trees, smart routing and fallback options ensure no call gets lost. When integrated with Intercom or Zendesk, the caller’s profile and ticket history appear immediately—reducing handle time and improving resolution rates. You can also automate post-call surveys or trigger workflows based on outcomes.
From a RevOps perspective, Aircall is a reliable source of structured call data. You can segment by rep, topic, duration or outcome, then push that data into your BI tool, CRM dashboard or reporting suite. Combined with email and chat metrics, it gives you a more complete view of performance across the funnel.
Aircall’s setup is relatively simple: no hardware, no onsite installation, just a web app and optional mobile app. Admins can manage users, numbers and permissions centrally, and local presence is available in 100+ countries. You can assign numbers to teams, campaigns or territories, and port over existing numbers if needed.
It’s worth noting that Aircall is priced for growing teams, not scrappy startups. But if you’re serious about professionalising your communication and removing data gaps between calls and CRM, it’s a solid investment. The more calls you make—or receive, the more Aircall pays off.
In short, Aircall helps sales and support work faster, measure more, and align better. If your current call setup feels disconnected or invisible to the rest of your stack, this tool is the fix.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Equip your sales team with a structured system that shortens cycles, lifts win rates and compounds revenue.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.
Topic
Playbook
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Topic
Playbook
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Topic
Playbook
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Topic
Playbook
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.
Topic
Playbook
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.

Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.

Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.

Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.