Tool review & tips

Aircall

Cloud phone system built for sales teams, with call routing, recordings and CRM logging that makes follow up and coaching easier.

Aircall

What it does in 1 sentence

Aircall is a cloud-based phone system that integrates with your CRM, helpdesk and productivity stack to streamline business calling.

Aircall
Overview

Overview of

Aircall

You will love this tool when

You want your sales and support teams to make smarter, faster calls without switching tools.

Ideal for

Sales teams, support agents and RevOps leads who want to centralise call activity, improve reporting and scale efficiently.

Pricing

Who is it for icon

Annual pricing

360

Who is it for icon

Monthly starting at

40

Use cases

Who is it for icon

Click-to-dial and auto-log calls within your CRM.

Who is it for icon

Route inbound service calls based on IVR and past ticket history.

Who is it for icon

Capture and analyse call metrics across your stack for pipeline insights.

Tools

Alternatives for

Aircall

Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.

Sales enablement
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Automation tools

How to automate with

Aircall

Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.

Read my guide on automation
Zapier
Tool

Zapier

No code automation that connects apps and moves data, great for quick wins and alerts that save time.

n8n
Tool

n8n

Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.

Make
Tool

Make

Visual automation platform that connects tools and moves data with control and scheduling.

What to consider

Considerations before you buy

Aircall

Aircall stands out as a modern voice platform designed specifically for B2B sales and support teams. Unlike clunky legacy phone systems or VOIP tools built for general use, Aircall is made for integration. That’s its biggest strength.

It connects directly with your CRM and helpdesk stack, meaning your reps and agents no longer need to switch tabs or copy-paste notes. Every call, contact and outcome is synced in real time with tools like Salesforce, HubSpot, Intercom, Zendesk and Pipedrive. If you already use these platforms, Aircall becomes the connective tissue that ensures call activity is tracked, useful and visible in your pipeline or support reports.

For sales teams, that means click-to-dial from within your CRM. Every inbound and outbound call is logged automatically, with notes, tags and recordings attached. It removes friction and creates better data hygiene, which translates into clearer forecasting, cleaner handovers and faster onboarding for new reps. Call whispering, live coaching and analytics dashboards help managers keep quality high without micromanaging.

For customer support, Aircall turns inbound volume into an organised flow. IVR trees, smart routing and fallback options ensure no call gets lost. When integrated with Intercom or Zendesk, the caller’s profile and ticket history appear immediately—reducing handle time and improving resolution rates. You can also automate post-call surveys or trigger workflows based on outcomes.

From a RevOps perspective, Aircall is a reliable source of structured call data. You can segment by rep, topic, duration or outcome, then push that data into your BI tool, CRM dashboard or reporting suite. Combined with email and chat metrics, it gives you a more complete view of performance across the funnel.

Aircall’s setup is relatively simple: no hardware, no onsite installation, just a web app and optional mobile app. Admins can manage users, numbers and permissions centrally, and local presence is available in 100+ countries. You can assign numbers to teams, campaigns or territories, and port over existing numbers if needed.

It’s worth noting that Aircall is priced for growing teams, not scrappy startups. But if you’re serious about professionalising your communication and removing data gaps between calls and CRM, it’s a solid investment. The more calls you make—or receive, the more Aircall pays off.

In short, Aircall helps sales and support work faster, measure more, and align better. If your current call setup feels disconnected or invisible to the rest of your stack, this tool is the fix.

Learn the tool

Ultimate guide to using

Aircall

My personal notes on how to use this tool.

Aircall stands out as a modern voice platform designed specifically for B2B sales and support teams. Unlike clunky legacy phone systems or VOIP tools built for general use, Aircall is made for integration. That’s its biggest strength.

It connects directly with your CRM and helpdesk stack, meaning your reps and agents no longer need to switch tabs or copy-paste notes. Every call, contact and outcome is synced in real time with tools like Salesforce, HubSpot, Intercom, Zendesk and Pipedrive. If you already use these platforms, Aircall becomes the connective tissue that ensures call activity is tracked, useful and visible in your pipeline or support reports.

For sales teams, that means click-to-dial from within your CRM. Every inbound and outbound call is logged automatically, with notes, tags and recordings attached. It removes friction and creates better data hygiene, which translates into clearer forecasting, cleaner handovers and faster onboarding for new reps. Call whispering, live coaching and analytics dashboards help managers keep quality high without micromanaging.

For customer support, Aircall turns inbound volume into an organised flow. IVR trees, smart routing and fallback options ensure no call gets lost. When integrated with Intercom or Zendesk, the caller’s profile and ticket history appear immediately—reducing handle time and improving resolution rates. You can also automate post-call surveys or trigger workflows based on outcomes.

From a RevOps perspective, Aircall is a reliable source of structured call data. You can segment by rep, topic, duration or outcome, then push that data into your BI tool, CRM dashboard or reporting suite. Combined with email and chat metrics, it gives you a more complete view of performance across the funnel.

Aircall’s setup is relatively simple: no hardware, no onsite installation, just a web app and optional mobile app. Admins can manage users, numbers and permissions centrally, and local presence is available in 100+ countries. You can assign numbers to teams, campaigns or territories, and port over existing numbers if needed.

It’s worth noting that Aircall is priced for growing teams, not scrappy startups. But if you’re serious about professionalising your communication and removing data gaps between calls and CRM, it’s a solid investment. The more calls you make—or receive, the more Aircall pays off.

In short, Aircall helps sales and support work faster, measure more, and align better. If your current call setup feels disconnected or invisible to the rest of your stack, this tool is the fix.

My personal review

My review of

Aircall

Aircall stands out as a modern voice platform designed specifically for B2B sales and support teams. Unlike clunky legacy phone systems or VOIP tools built for general use, Aircall is made for integration. That’s its biggest strength.

It connects directly with your CRM and helpdesk stack, meaning your reps and agents no longer need to switch tabs or copy-paste notes. Every call, contact and outcome is synced in real time with tools like Salesforce, HubSpot, Intercom, Zendesk and Pipedrive. If you already use these platforms, Aircall becomes the connective tissue that ensures call activity is tracked, useful and visible in your pipeline or support reports.

For sales teams, that means click-to-dial from within your CRM. Every inbound and outbound call is logged automatically, with notes, tags and recordings attached. It removes friction and creates better data hygiene, which translates into clearer forecasting, cleaner handovers and faster onboarding for new reps. Call whispering, live coaching and analytics dashboards help managers keep quality high without micromanaging.

For customer support, Aircall turns inbound volume into an organised flow. IVR trees, smart routing and fallback options ensure no call gets lost. When integrated with Intercom or Zendesk, the caller’s profile and ticket history appear immediately—reducing handle time and improving resolution rates. You can also automate post-call surveys or trigger workflows based on outcomes.

From a RevOps perspective, Aircall is a reliable source of structured call data. You can segment by rep, topic, duration or outcome, then push that data into your BI tool, CRM dashboard or reporting suite. Combined with email and chat metrics, it gives you a more complete view of performance across the funnel.

Aircall’s setup is relatively simple: no hardware, no onsite installation, just a web app and optional mobile app. Admins can manage users, numbers and permissions centrally, and local presence is available in 100+ countries. You can assign numbers to teams, campaigns or territories, and port over existing numbers if needed.

It’s worth noting that Aircall is priced for growing teams, not scrappy startups. But if you’re serious about professionalising your communication and removing data gaps between calls and CRM, it’s a solid investment. The more calls you make—or receive, the more Aircall pays off.

In short, Aircall helps sales and support work faster, measure more, and align better. If your current call setup feels disconnected or invisible to the rest of your stack, this tool is the fix.

Playbooks

Aircall

is part of

Sales enablement

This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.

See all playbooks
Playbook

Sales enablement

Equip your sales team with a structured system that shortens cycles, lifts win rates and compounds revenue.

See playbook
Sales enablement
Growth wiki

Growth concepts explained in simple language

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

See entire growth wiki
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Pareto Principle

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Topic

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Playbook

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

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Eisenhower Matrix

use case icon

Topic

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Playbook

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

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Deep Work

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Topic

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Playbook

Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.

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Prioritisation

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Topic

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Playbook

Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.

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Stakeholder Management

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Topic

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Playbook

Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.

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Braindump

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Topic

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Playbook

Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.

Course

Why most B2B marketers don't get the results they want

Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.

See entire course
Random Rick
Always-busy marketer

Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.

Specialist Steve
Single channel specialist

Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.

Solid Sarah
Full-funnel marketer

Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.

Start for free

Sarah grows faster than Rick and Steve. Want to know how Solid Sarah does it?

Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:

See full course
7-day mini-course in your inbox

Learn the system by email

Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.

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Watch module 1 for free

See the course in action

Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.

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