The process of analysing data to make informed business decisions.
Understand user behaviour through data.
Identify growth opportunities with insights.
Track performance against KPIs.
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Analytics involves collecting and interpreting data to identify patterns. Examples include web traffic analytics or sales pipeline analysis.
Develop versatile skills and deep expertise to thrive as a T-shaped marketer.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Explore analytics and reporting tools that provide insights to help you make data-driven business decisions.
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