Track emails that fail delivery to maintain sender reputation and avoid being marked as spam by continuing to email invalid addresses that hurt deliverability.

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Definition

Bounce rate

Track emails that fail delivery to maintain sender reputation and avoid being marked as spam by continuing to email invalid addresses that hurt deliverability.

Why this matters

Example 1

Example 2

Example 3

How to apply

Bounce rate

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Outreach automation

Create an outreach strategy that defines who to target. Configure domains and infrastructure properly. Build targeted lead lists. Write emails that sound human. Design multi-touch sequences.

See playbook
Outreach automation