Use heatmaps to track user behaviour and optimise your site experience.
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A heatmap is a visual overlay that shows where visitors act on a web page. The tool records every mouse-click, tap or scroll event, then colours the page so hot red spots mark heavy activity and blue areas show neglect. The three most common views are:
Free services such as Microsoft Clarity and paid suites like Hotjar generate these heatmaps by adding one script tag to your site. Screenshots turn abstract analytics numbers into a quick, intuitive picture: “Everyone misses the secondary call-to-action” or “Ninety per cent of visitors never see the pricing table below the fold.”
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Watch nine hours of focused lessons, duplicate the templates, and run your first 12-week cycle on your own schedule.
Get the course plus 12 live group calls. Get weekly feedback and accountability to implement compound growth.
Hire Ewoud as a fractional Head of Growth for one day a week. Your metrics lift while your team learns the system hands-on, then takes over a fully documented playbook at week twelve.
Traditional metrics tell you a page converts at four per cent; a scrollmap shows 60 per cent of visitors never see the sign-up form. Pinpointing such blind spots guides the next round of conversion optimisation.
Click and scroll patterns give qualitative insight that raw numbers cannot. You watch what users do, not what they claim in surveys, making heatmaps a fast, low-cost branch of qualitative research.
By spotting true dead zones, you move high-value elements into hot zones and drop decorative clutter that no-one sees. Development queues become data-driven instead of opinion-driven.
Compare lightweight free options in the user behaviour tools category or choose Hotjar for deep session replay, Microsoft Clarity for cost-free volume, or another platform that fits budget and compliance needs.
Add the snippet before the closing tag, publish, and verify tracking. Most tools start collecting clicks and scroll depth within minutes.
Let the heatmap run until you collect at least 1 000 page views or another statistically comfortable size for your traffic level. Avoid acting on tiny, noisy samples.
Look for:
Log issues and hypotheses in your qualitative research workbook.
Move, resize or restyle problem elements, then rerun heatmaps after the change. Continuous cycles turn anecdotal design tweaks into evidence-based improvements.
For step-by-step setup instructions see the guides on the Hotjar and Microsoft Clarity tool pages.
Turn visitors into meetings by smoothing every step to book a call with sales. Forms, nurture flows, and scheduling work together to lift MQL and booking rates.
See topicResearch focused on understanding user behaviours, motivations, and needs.
Engaging and building relationships with leads to move them through the funnel.
The process of attracting and converting prospects into potential customers.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Optimise every touchpoint for better conversions across your sales funnel.
Automate workflows and campaigns for increased marketing efficiency.
Master lead generation techniques to fill your pipeline effectively.