Lusha

Pricing and credit model

Lusha is sold on a credit system with mandatory seat minimums: the Pro plan starts at about €21 per user per month (annual billing) for three seats and a fixed credit bundle, while the Premium tier roughly doubles that cost but adds bulk reveals and stronger analytics. If your team needs unlimited look-ups or prefers flexible month-to-month terms, this model can become expensive once you exceed the packaged credits.

Data accuracy and coverage

Reviews praise Lusha’s ease of use and the quality of many direct dials, yet users consistently report that only 50 to 60% of queried contacts surface clean phone numbers or emails. Factor in the possibility of missing data when forecasting conversion rates or estimating total addressable market.

Compliance and privacy confidence

Since 2023 the platform has completed an independent GDPR audit and positions data protection as a core pillar of its service. For EU-centric pipelines this reassurance is valuable, but you should still run an internal legal review to confirm the workflow fits your own privacy policies.

Integration requirements

Lusha delivers its greatest benefit when the Chrome extension and API push cleaned records straight into CRMs such as Salesforce, HubSpot or Outreach. Teams without these systems, or without admin rights to connect them, will lose much of the automation that justifies the tool’s price.

Team size and scalability

Because plans begin at three seats and credits decline fast in high-volume prospecting, very small start-ups or SDRs who work solo may find the entry cost high relative to output. Conversely, larger organisations should plan a clear recycling or replenishment process, otherwise credit overages can erode ROI.

Accuracy versus alternatives

While Lusha ranks well for verified emails, competing databases such as Apollo or RocketReach sometimes outperform it on raw contact volume or additional enrichment fields (cognism.com). If breadth of data is more important than strict validation, you may wish to test-drive multiple tools in parallel before locking in a contract.