What is Lusha?
Lusha is a B2B contact data enrichment and prospecting platform. It solves a fundamental problem: when you identify a promising company you want to sell to, Lusha helps you find the right decision-makers' email addresses and phone numbers. It's a data tool for cold outreach and account-based sales strategies, combining a prospecting database with email finder capabilities.
Who is it for?
Lusha is designed for B2B sales teams, business development managers, and growth professionals who conduct outbound prospecting. It's most valuable if your sales model involves reaching out to companies directly, whether through cold email or account-based marketing campaigns. If you sell to other businesses and need to build prospect lists quickly, Lusha accelerates the research phase considerably.
Key features for B2B growth teams
- Email finder that searches for decision-makers' contact information across its database of millions of B2B professionals
- Company search to identify prospects that match your ideal customer profile by industry, size, location, technology stack
- Contact verification to check whether email addresses are active and deliverable before you send
- Intent data integration showing which companies are actively researching your solution category
- CRM integration so contact information flows directly into your Salesforce, HubSpot, or Pipedrive without manual entry
- Bulk search to upload lists of companies and automatically enrich with contact information
- Campaign performance tracking to see reply rates from different email addresses and outreach sequences
How it fits in your B2B tech stack
Lusha sits upstream of your outbound sales process. You identify target companies (through your own research, market analysis, or inbound leads), use Lusha to find the right contacts, then export those contacts into your CRM or email outreach tool. It integrates with platforms like HubSpot, Salesforce, and Outreach, so you avoid manual copying and pasting. For account-based sales campaigns, Lusha helps you research each account and find the multiple contacts you need to reach in sequence.
Pricing overview
Lusha operates on a credits system. Each email search costs between 1-3 credits, depending on verification quality. Plans typically include £50-300 monthly credit allowances, with pay-as-you-go options available. For a team conducting 100-200 outreach campaigns per month, expect to spend £100-250 monthly. The pricing rewards scale: finding 1,000 contacts monthly is cheaper per contact than finding 100.
Practical verdict
Lusha is directly useful if your bottleneck is finding contact information for outbound sales. Cold email and account-based sales require accurate email addresses, and manual LinkedIn research is painfully slow. Lusha speeds this up significantly. The main limitation is accuracy: like all contact databases, Lusha's data includes some stale or incorrect information, so you need email verification in place. The tool is also only as valuable as your outbound sales process. If you don't have a compelling message, outreach sequence, or follow-up system, having accurate email addresses won't help. For B2B sales teams running systematic outreach campaigns, Lusha is usually essential. Compare it with similar tools (RocketReach, Apollo, Hunter) to see which integrates best with your existing CRM and outreach workflow.
