Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.
Powerful email automation with behaviour-based triggers.
Deep segmentation for personalised customer journeys.
Seamless integrations with eCommerce and CRM platforms.
Drip is an email marketing tool tailored for businesses looking to engage customers with advanced automation and segmentation. Unlike traditional email marketing platforms, Drip provides behaviour-based triggers that enable highly personalised campaigns.
Drip excels in automating customer journeys, making it ideal for companies that need drip campaigns, abandoned cart sequences, or lead nurturing workflows. Its visual workflow builder allows businesses to create complex automation without coding.
One of Drip’s core strengths is its advanced segmentation, which lets businesses target users based on actions, preferences, and engagement levels. If you need granular control over email personalisation, Drip is an excellent choice.
Drip integrates with Shopify, WooCommerce, Salesforce, and other platforms, making it easy to sync customer data and automate marketing based on real-time interactions.
While Drip offers powerful automation, it might be overkill for small businesses that just need simple newsletters or one-time campaigns. Tools like Mailchimp or Brevo may be better for companies that need basic email marketing without complex automation.
Best for:
HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.
Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.
Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.
ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
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Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.
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