Drip

Drip is an email marketing tool tailored for businesses looking to engage customers with advanced automation and segmentation. Unlike traditional email marketing platforms, Drip provides behaviour-based triggers that enable highly personalised campaigns.

Best for businesses that prioritise automation

Drip excels in automating customer journeys, making it ideal for companies that need drip campaigns, abandoned cart sequences, or lead nurturing workflows. Its visual workflow builder allows businesses to create complex automation without coding.

Deep segmentation and personalisation

One of Drip’s core strengths is its advanced segmentation, which lets businesses target users based on actions, preferences, and engagement levels. If you need granular control over email personalisation, Drip is an excellent choice.

Seamless integrations with eCommerce and CRM tools

Drip integrates with Shopify, WooCommerce, Salesforce, and other platforms, making it easy to sync customer data and automate marketing based on real-time interactions.

Not the best for basic email marketing

While Drip offers powerful automation, it might be overkill for small businesses that just need simple newsletters or one-time campaigns. Tools like Mailchimp or Brevo may be better for companies that need basic email marketing without complex automation.

Best for:

• B2B businesses and eCommerce brands needing advanced automation.
• Companies focused on segmentation for personalised marketing.
• Teams integrating email marketing with CRM and sales workflows.