Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.
Customer.io sends email, push, and SMS messages triggered by in-app behaviour and event data.
You want precise control over when and why messages are triggered.
Lifecycle marketers sending precise, behaviour-based email and push flows
Annual pricing
€
1200
Monthly starting at
€
100
Trigger onboarding emails based on specific feature usage.
Create multi-step journeys with branching logic.
Send alerts or nudges based on custom event tracking.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Email and automation platform with strong segmentation and conditional logic, good for B2B nurture when you need power without a full CRM migration.
Email marketing with basic automation and templates, easy for newsletters and simple nurture.
Simple email and SMS marketing with basic automation, good for early stage nurture and newsletters without heavy cost.
Email and automation aimed at ecommerce, can work for simple B2B funnels that need easy flows and segmentation.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
My personal notes on how to use this tool.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Keep leads moving with email workflows that educate and convert. Build sequences that help, not annoy, with clear triggers, goals and data capture that syncs to the CRM.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Identify individuals who've shown initial interest in your offering, separating them from cold prospects for targeted nurture.
Topic
Playbook
Execute personalised, multi-touch campaigns at scale through software that triggers messages based on prospect behaviour and characteristics.
Topic
Playbook
Visualise user behaviour through colour-coded overlays showing clicks, scrolls, and mouse movement, exposing hidden friction points.
Topic
Playbook
Map every touchpoint from initial awareness to repeat purchase, creating seamless experiences that guide prospects toward conversion.
Topic
Playbook
Map the buyer journey from attention to action, crafting messages that guide prospects through each stage to conversion.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Landing page builder with A B testing and dynamic text, solid for paid traffic when you need fast iteration.
Free behaviour analytics with heatmaps and recordings, good for spotting friction at no cost.
Prospecting database with sequencing, handy for small teams that want leads and outreach in one place with basic enrichment.
Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.
Email and SMS platform with detailed segments and flows, powerful for nurture when data is clean.
Behaviour analytics that reveals where visitors get stuck, combining heatmaps, recordings and quick surveys.
