Tool review

Customer.io

Send behaviour-driven messages across email, push and SMS with logic tailored to your B2B funnel.

Customer.io

Tool overview

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Customisable

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Affordable

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Limited free plan

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Pricing start at

Annual price

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This tool has a free (trial) plan.

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Consider this when you buy

Customer.io is a highly flexible marketing automation platform built for data-driven businesses that require deep personalisation.

Ideal for event-driven automation

Customer.io shines when used for real-time behavioural automation, making it perfect for trigger-based messaging across multiple channels.

Requires a data-driven approach

Unlike simpler tools, Customer.io demands a structured data setup and developer-friendly integrations, making it less suited for small teams with limited resources.

Strong API and developer-friendly platform

Its flexibility and API-first approach make it an excellent choice for companies wanting custom integrations with their existing tech stack.

Best for:

  • Businesses needing real-time event-driven automation.
  • Companies with a developer-friendly approach to marketing.
  • Teams integrating marketing automation with custom data workflows.

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

English, Dutch

Get my best B2B tactics

Every Friday, I email you a 3-minute summary of the best lessons I’ve learnt over 15 years. Straightforward tactics you can apply before your first coffee.

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Ultimate guide for

Customer.io

Playbook

Playbook

Email nurture

Build email workflows that keep leads engaged and moving, using examples from HubSpot that apply across any automation tool.

See playbook
Email nurture

Wiki articles

Go to wiki
Wiki

AIDA

AIDA maps buyer journey: attention, interest, desire, action, letting marketers craft messages that guide prospects from first glance to paid conversion.

Wiki

Customer journey

Map and refine each touchpoint to create seamless, engaging customer experiences.

Wiki

Heatmap

Use heatmaps to track user behaviour and optimise your site experience.

Wiki

Lead

Master lead generation techniques to fill your pipeline effectively.

Wiki

Marketing Automation

Automate workflows and campaigns for increased marketing efficiency.

Customer.io

Customer.ioCustomer.io

Send behaviour-driven messages across email, push and SMS with logic tailored to your B2B funnel.