Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Real-time messaging: Send personalised messages based on user actions.
Flexible automation: Custom workflows for advanced segmentation.
Strong API: Seamless integration with your data systems.
Customer.io is a highly flexible marketing automation platform built for data-driven businesses that require deep personalisation.
Customer.io shines when used for real-time behavioural automation, making it perfect for trigger-based messaging across multiple channels.
Unlike simpler tools, Customer.io demands a structured data setup and developer-friendly integrations, making it less suited for small teams with limited resources.
Its flexibility and API-first approach make it an excellent choice for companies wanting custom integrations with their existing tech stack.
Best for:
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
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Customer.io is a robust solution, but it requires a certain level of technical knowledge to get the most out of its features. While the platform offers a no-code interface for building workflows, more advanced integrations, such as setting up event tracking and API connections, may require developer support. Businesses that need a simple email marketing solution might find Customer.io’s capabilities more extensive than necessary, whereas those looking for a highly customisable system will appreciate its flexibility.
The platform’s multi-channel messaging capabilities, combined with detailed segmentation and automation, make it a strong choice for companies that want to create data-driven campaigns. However, teams should be prepared to invest time in understanding how to structure their customer data and set up meaningful event triggers. For businesses that prioritise personalised, behaviour-based messaging, Customer.io provides a powerful framework to enhance engagement and retention.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
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