Brevo

Brevo (formerly Sendinblue) is an affordable and user-friendly marketing automation tool, ideal for small and growing businesses.

Easy-to-use automation for beginners

Unlike complex automation platforms, Brevo provides a simple drag-and-drop automation builder, making it ideal for businesses new to email automation.

Multi-channel capabilities

Brevo includes email, SMS, and chat marketing features, offering a cost-effective all-in-one solution for small teams.

Limited advanced segmentation and CRM features

While Brevo is powerful, it lacks the deep segmentation and CRM functionalities found in ActiveCampaign or HubSpot Marketing Hub.

Best for:

• Small businesses needing affordable email and SMS marketing.
• Companies looking for an easy-to-use automation platform.
• Teams not requiring complex segmentation or enterprise-level features.

1. Take advantage of pay-as-you-go pricing – Unlike other platforms, Brevo charges based on email volume rather than contact list size, making it cost-effective for infrequent senders.
2. Explore automation workflows – Use Brevo’s automation features to create sequences like welcome emails, abandoned cart recovery, and customer follow-ups to engage customers efficiently.
3. Integrate WhatsApp marketing – If your audience is active on WhatsApp, Brevo’s messaging feature can help you reach them directly alongside email campaigns.
4. Use the CRM for lead management – If you need a lightweight CRM, Brevo’s built-in tools help track and manage customer relationships beyond just email.
5. Monitor campaign performance – Check analytics regularly to measure email open rates, click-through rates, and conversions to refine your marketing strategy.

Brevo is a strong choice for businesses that want a flexible, cost-efficient email marketing platform with added CRM and automation capabilities. Its pay-per-use model ensures that businesses only pay for what they need, making it an attractive option for those looking to manage costs effectively.