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Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.
Drag-and-drop builder for easy customisation.
Built-in A/B testing to optimise conversions.
Fast-loading pages to improve ad campaign performance.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Instapage is best suited for marketers running paid ad campaigns who need conversion-focused landing pages. It offers a visual page builder, heatmaps, and real-time collaboration.
Instapage focuses on speed, mobile responsiveness, and ad campaign optimisation, making it ideal for PPC marketers and lead generation teams.
While powerful, Instapage’s pricing is higher than traditional page builders, making it better suited for businesses actively investing in paid traffic.
Instapage is designed specifically for landing pages, so businesses needing full website functionality should consider Webflow or WordPress.
Best for:
Webflow is a no-code website builder that gives designers full control over layout, animations, and responsiveness.
WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.
Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.
Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.
Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Cortazu
Stone & Tile Company
Founders
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Booomtag
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Easy Ergonomics
Springlab
Nestmanager
The Talent Institute
Transpack Packaging
Strategiefabriek
Klup
Snappcar
Ligo
SOPHIA MAE
Mooie Boules
Bridgefund
Amberscript
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Yaya
Kees de Boekhouder
Decathlon
NU
Friesland Campina
B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
See tool category
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Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.
Lifetime course access with updates
Default 12-week roadmap to follow
Binge, dip in, or run the 12-week cycle
Start applying the framework in week one
Includes all instructions, sheets and guides
60 copy-paste tactics I always use
Lifetime course access with updates
Personal 12-week roadmap set in onboarding
Weekly accountability keeps you on track
Weekly live group call (Wednesdays)
1-on-1 Slack support
B2B marketers community
