Landing page builder with fast templates, A B testing and collaboration, ideal for campaign pages at speed.
Instapage helps you build, personalise, and A/B test landing pages fast.
You want to create high-converting pages without a developer.
Marketing teams running paid campaigns and optimising landing pages fast
Annual pricing
€
948
Monthly starting at
€
99
Create dedicated landing pages for paid campaigns.
Run A/B tests to improve page conversions.
Dynamically personalise content for different audiences.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Landing page and lead capture tool with templates and easy forms, aimed at quick campaign launches.
Landing page builder with A B testing and dynamic text, solid for paid traffic when you need fast iteration.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
For founders and B2B marketers, the ability to quickly test ideas with dedicated landing pages is a game-changer. Studies show that well-crafted landing pages can boost conversion rates by as much as 300%, but achieving those results requires the right tools and approach.
Traditional web development can be too slow or resource-intensive for rapid experimentation. This is where platforms like Instapage come in, offering a faster, no-code way to create and optimise landing pages on the fly. In this ultimate guide, we’ll explore how Instapage empowers growth-focused teams to deploy pages at speed, compare it to alternatives like Webflow, Unbounce, and Leadpages, and help you determine if it is the right fit for your marketing toolkit.
In growth marketing, velocity is everything. Every new campaign idea is essentially a hypothesis, and the faster you can spin up a landing page to test it, the faster you get data to guide your next move. Being slow means lost opportunities, or worse, letting competitors capture an audience while you’re stuck in development. This is why a tool like Instapage, which bypasses the usual web development queue, is so valuable: it enables marketers to launch campaigns at the pace of their ideas, not their engineering resources.
Speed is not just about how fast you can build, but also how fast the page itself loads for users. Instapage is optimised for performance, often loading pages in under two seconds, important because even a one-second delay can reduce conversions by about 7%. By ensuring rapid deployment and fast-loading pages, Instapage helps growth teams keep momentum and capture more leads from each experiment.
Instapage is a dedicated landing page builder built with marketers, not developers, in mind. It is a no-code platform with a drag-and-drop editor and conversion-oriented features, allowing teams to create and customise landing pages without writing a single line of code. One of Instapage’s hallmark strengths is its large collection of ready-made page templates and blocks, all designed around conversion best practices. Marketers can pick a layout, tweak it to fit their campaign, and publish it quickly to a custom domain.
Under the hood, Instapage includes powerful tools like A/B testing and heatmaps that help you optimise each page’s performance. It also boasts extensive integrations with marketing and sales tools and team collaboration features to streamline your workflow. Essentially, it offers an all-in-one environment to build, deploy, and refine landing pages at scale: perfectly suited to the fast-paced needs of growth teams.
Webflow and Instapage serve different needs, even though you can technically build landing pages with both. Webflow is a general no-code website builder known for its design flexibility: it is essentially a blank canvas where you can implement any custom design or even tweak underlying code for pixel-perfect control. This makes Webflow powerful for designers and developers who want total freedom, but it also means a steeper learning curve and more time spent per page. By contrast, Instapage takes a more focused, marketer-friendly approach. It sacrifices some creative freedom in exchange for speed and simplicity: non-technical users can produce a great-looking page far faster on Instapage than they likely could on Webflow.
Another key difference is in optimisation tools. Instapage comes with built-in A/B testing and conversion analytics, whereas Webflow does not offer testing natively, and you would need third-party solutions. Likewise, if SEO and broader site structure are your priority, for a content-rich project, Webflow provides more depth: users rate its SEO capabilities higher than Instapage’s. But for launching dedicated campaign pages quickly without diving into code, Instapage is typically the more efficient choice.
Unbounce is another top-tier landing page platform, actually one of the pioneers in the space. Over the years, Unbounce has built a reputation for giving marketers a lot of creative control: its editor is extremely flexible and it offers extras like pop-ups, sticky bars, and dynamic text replacement for PPC campaigns. Both Unbounce and Instapage cover the fundamentals, such as mobile-responsive templates, form integrations, and A/B testing, but Unbounce tends to cater slightly more to power users who might want those additional bells and whistles.
Where Instapage distinguishes itself is ease-of-use and team collaboration. Unbounce’s rich feature set can come at the cost of a steeper learning curve: new users might find its interface less immediately intuitive, whereas Instapage is generally regarded as more beginner-friendly and faster to pick up. If you have an experienced team that loves to fine-tune details, Unbounce offers more freedom. If you have a broader team, designers, copywriters, marketers, who all need to work together smoothly, Instapage’s collaborative features can be a big advantage. In fact, one reviewer’s verdict was that Unbounce is ideal for experienced marketers with advanced needs, while Instapage suits teams who prioritise ease-of-use and are willing to invest a bit more for a comprehensive solution. That captures the essence: Unbounce is great for maximum customisation, while Instapage is great for speed and teamwork if you can invest a little more for it.
Leadpages is another popular landing page tool, generally positioned as a more budget-friendly, beginner-friendly option. Compared to Instapage, Leadpages offers a more structured, template-driven experience: it is easy to use, but the trade-off is far less design flexibility. Leadpages forces a fixed grid layout and minimal customisation. This means a complete novice can get a decent page out quickly with Leadpages, but they will likely feel constrained if they try to heavily customise the design or functionality.
Instapage, on the other hand, provides greater freedom in layout and styling, plus more advanced features, like heatmaps and dynamic personalisation, that Leadpages does not include at its lower pricing tiers. Another key difference is the target user: Leadpages is often recommended for solo entrepreneurs or very small businesses on a tight budget, whereas Instapage is geared toward marketing teams running serious growth experiments, which is reflected in their capabilities and focus. In short, if cost is your primary concern and your landing page needs are very simple, Leadpages can do the job. But if you need more sophisticated testing and customisation and can justify a higher investment, Instapage will likely deliver better results.
If you are a growth-oriented marketer or founder who regularly needs to launch and refine landing pages without touching code, Instapage is a strong contender. Its sweet spot is organisations that value speed and autonomy: for example, a B2B marketing team running frequent campaigns and A/B tests will gain a lot from the platform’s efficiency and collaboration features. Instapage lets you produce professional, on-brand pages in-house on tight timelines, which can be a huge competitive advantage when testing new offers or messaging.
Conversely, if you only rarely build new landing pages, or if your needs are extremely basic or extremely bespoke, you might not get full value from Instapage. Some early-stage startups opt for simpler, cheaper tools like Leadpages until they truly need advanced capabilities, while some design-heavy companies may prefer the flexibility of Webflow for complete creative control. Ultimately, choosing a landing page builder comes down to your goals. Instapage is ideal for accelerating growth experiments and optimising conversion rates with minimal friction. It removes typical bottlenecks so you can focus on marketing strategy and results: a worthwhile investment for many growing B2B companies.
My personal notes on how to use this tool.
For founders and B2B marketers, the ability to quickly test ideas with dedicated landing pages is a game-changer. Studies show that well-crafted landing pages can boost conversion rates by as much as 300%, but achieving those results requires the right tools and approach.
Traditional web development can be too slow or resource-intensive for rapid experimentation. This is where platforms like Instapage come in, offering a faster, no-code way to create and optimise landing pages on the fly. In this ultimate guide, we’ll explore how Instapage empowers growth-focused teams to deploy pages at speed, compare it to alternatives like Webflow, Unbounce, and Leadpages, and help you determine if it is the right fit for your marketing toolkit.
In growth marketing, velocity is everything. Every new campaign idea is essentially a hypothesis, and the faster you can spin up a landing page to test it, the faster you get data to guide your next move. Being slow means lost opportunities, or worse, letting competitors capture an audience while you’re stuck in development. This is why a tool like Instapage, which bypasses the usual web development queue, is so valuable: it enables marketers to launch campaigns at the pace of their ideas, not their engineering resources.
Speed is not just about how fast you can build, but also how fast the page itself loads for users. Instapage is optimised for performance, often loading pages in under two seconds, important because even a one-second delay can reduce conversions by about 7%. By ensuring rapid deployment and fast-loading pages, Instapage helps growth teams keep momentum and capture more leads from each experiment.
Instapage is a dedicated landing page builder built with marketers, not developers, in mind. It is a no-code platform with a drag-and-drop editor and conversion-oriented features, allowing teams to create and customise landing pages without writing a single line of code. One of Instapage’s hallmark strengths is its large collection of ready-made page templates and blocks, all designed around conversion best practices. Marketers can pick a layout, tweak it to fit their campaign, and publish it quickly to a custom domain.
Under the hood, Instapage includes powerful tools like A/B testing and heatmaps that help you optimise each page’s performance. It also boasts extensive integrations with marketing and sales tools and team collaboration features to streamline your workflow. Essentially, it offers an all-in-one environment to build, deploy, and refine landing pages at scale: perfectly suited to the fast-paced needs of growth teams.
Webflow and Instapage serve different needs, even though you can technically build landing pages with both. Webflow is a general no-code website builder known for its design flexibility: it is essentially a blank canvas where you can implement any custom design or even tweak underlying code for pixel-perfect control. This makes Webflow powerful for designers and developers who want total freedom, but it also means a steeper learning curve and more time spent per page. By contrast, Instapage takes a more focused, marketer-friendly approach. It sacrifices some creative freedom in exchange for speed and simplicity: non-technical users can produce a great-looking page far faster on Instapage than they likely could on Webflow.
Another key difference is in optimisation tools. Instapage comes with built-in A/B testing and conversion analytics, whereas Webflow does not offer testing natively, and you would need third-party solutions. Likewise, if SEO and broader site structure are your priority, for a content-rich project, Webflow provides more depth: users rate its SEO capabilities higher than Instapage’s. But for launching dedicated campaign pages quickly without diving into code, Instapage is typically the more efficient choice.
Unbounce is another top-tier landing page platform, actually one of the pioneers in the space. Over the years, Unbounce has built a reputation for giving marketers a lot of creative control: its editor is extremely flexible and it offers extras like pop-ups, sticky bars, and dynamic text replacement for PPC campaigns. Both Unbounce and Instapage cover the fundamentals, such as mobile-responsive templates, form integrations, and A/B testing, but Unbounce tends to cater slightly more to power users who might want those additional bells and whistles.
Where Instapage distinguishes itself is ease-of-use and team collaboration. Unbounce’s rich feature set can come at the cost of a steeper learning curve: new users might find its interface less immediately intuitive, whereas Instapage is generally regarded as more beginner-friendly and faster to pick up. If you have an experienced team that loves to fine-tune details, Unbounce offers more freedom. If you have a broader team, designers, copywriters, marketers, who all need to work together smoothly, Instapage’s collaborative features can be a big advantage. In fact, one reviewer’s verdict was that Unbounce is ideal for experienced marketers with advanced needs, while Instapage suits teams who prioritise ease-of-use and are willing to invest a bit more for a comprehensive solution. That captures the essence: Unbounce is great for maximum customisation, while Instapage is great for speed and teamwork if you can invest a little more for it.
Leadpages is another popular landing page tool, generally positioned as a more budget-friendly, beginner-friendly option. Compared to Instapage, Leadpages offers a more structured, template-driven experience: it is easy to use, but the trade-off is far less design flexibility. Leadpages forces a fixed grid layout and minimal customisation. This means a complete novice can get a decent page out quickly with Leadpages, but they will likely feel constrained if they try to heavily customise the design or functionality.
Instapage, on the other hand, provides greater freedom in layout and styling, plus more advanced features, like heatmaps and dynamic personalisation, that Leadpages does not include at its lower pricing tiers. Another key difference is the target user: Leadpages is often recommended for solo entrepreneurs or very small businesses on a tight budget, whereas Instapage is geared toward marketing teams running serious growth experiments, which is reflected in their capabilities and focus. In short, if cost is your primary concern and your landing page needs are very simple, Leadpages can do the job. But if you need more sophisticated testing and customisation and can justify a higher investment, Instapage will likely deliver better results.
If you are a growth-oriented marketer or founder who regularly needs to launch and refine landing pages without touching code, Instapage is a strong contender. Its sweet spot is organisations that value speed and autonomy: for example, a B2B marketing team running frequent campaigns and A/B tests will gain a lot from the platform’s efficiency and collaboration features. Instapage lets you produce professional, on-brand pages in-house on tight timelines, which can be a huge competitive advantage when testing new offers or messaging.
Conversely, if you only rarely build new landing pages, or if your needs are extremely basic or extremely bespoke, you might not get full value from Instapage. Some early-stage startups opt for simpler, cheaper tools like Leadpages until they truly need advanced capabilities, while some design-heavy companies may prefer the flexibility of Webflow for complete creative control. Ultimately, choosing a landing page builder comes down to your goals. Instapage is ideal for accelerating growth experiments and optimising conversion rates with minimal friction. It removes typical bottlenecks so you can focus on marketing strategy and results: a worthwhile investment for many growing B2B companies.
For founders and B2B marketers, the ability to quickly test ideas with dedicated landing pages is a game-changer. Studies show that well-crafted landing pages can boost conversion rates by as much as 300%, but achieving those results requires the right tools and approach.
Traditional web development can be too slow or resource-intensive for rapid experimentation. This is where platforms like Instapage come in, offering a faster, no-code way to create and optimise landing pages on the fly. In this ultimate guide, we’ll explore how Instapage empowers growth-focused teams to deploy pages at speed, compare it to alternatives like Webflow, Unbounce, and Leadpages, and help you determine if it is the right fit for your marketing toolkit.
In growth marketing, velocity is everything. Every new campaign idea is essentially a hypothesis, and the faster you can spin up a landing page to test it, the faster you get data to guide your next move. Being slow means lost opportunities, or worse, letting competitors capture an audience while you’re stuck in development. This is why a tool like Instapage, which bypasses the usual web development queue, is so valuable: it enables marketers to launch campaigns at the pace of their ideas, not their engineering resources.
Speed is not just about how fast you can build, but also how fast the page itself loads for users. Instapage is optimised for performance, often loading pages in under two seconds, important because even a one-second delay can reduce conversions by about 7%. By ensuring rapid deployment and fast-loading pages, Instapage helps growth teams keep momentum and capture more leads from each experiment.
Instapage is a dedicated landing page builder built with marketers, not developers, in mind. It is a no-code platform with a drag-and-drop editor and conversion-oriented features, allowing teams to create and customise landing pages without writing a single line of code. One of Instapage’s hallmark strengths is its large collection of ready-made page templates and blocks, all designed around conversion best practices. Marketers can pick a layout, tweak it to fit their campaign, and publish it quickly to a custom domain.
Under the hood, Instapage includes powerful tools like A/B testing and heatmaps that help you optimise each page’s performance. It also boasts extensive integrations with marketing and sales tools and team collaboration features to streamline your workflow. Essentially, it offers an all-in-one environment to build, deploy, and refine landing pages at scale: perfectly suited to the fast-paced needs of growth teams.
Webflow and Instapage serve different needs, even though you can technically build landing pages with both. Webflow is a general no-code website builder known for its design flexibility: it is essentially a blank canvas where you can implement any custom design or even tweak underlying code for pixel-perfect control. This makes Webflow powerful for designers and developers who want total freedom, but it also means a steeper learning curve and more time spent per page. By contrast, Instapage takes a more focused, marketer-friendly approach. It sacrifices some creative freedom in exchange for speed and simplicity: non-technical users can produce a great-looking page far faster on Instapage than they likely could on Webflow.
Another key difference is in optimisation tools. Instapage comes with built-in A/B testing and conversion analytics, whereas Webflow does not offer testing natively, and you would need third-party solutions. Likewise, if SEO and broader site structure are your priority, for a content-rich project, Webflow provides more depth: users rate its SEO capabilities higher than Instapage’s. But for launching dedicated campaign pages quickly without diving into code, Instapage is typically the more efficient choice.
Unbounce is another top-tier landing page platform, actually one of the pioneers in the space. Over the years, Unbounce has built a reputation for giving marketers a lot of creative control: its editor is extremely flexible and it offers extras like pop-ups, sticky bars, and dynamic text replacement for PPC campaigns. Both Unbounce and Instapage cover the fundamentals, such as mobile-responsive templates, form integrations, and A/B testing, but Unbounce tends to cater slightly more to power users who might want those additional bells and whistles.
Where Instapage distinguishes itself is ease-of-use and team collaboration. Unbounce’s rich feature set can come at the cost of a steeper learning curve: new users might find its interface less immediately intuitive, whereas Instapage is generally regarded as more beginner-friendly and faster to pick up. If you have an experienced team that loves to fine-tune details, Unbounce offers more freedom. If you have a broader team, designers, copywriters, marketers, who all need to work together smoothly, Instapage’s collaborative features can be a big advantage. In fact, one reviewer’s verdict was that Unbounce is ideal for experienced marketers with advanced needs, while Instapage suits teams who prioritise ease-of-use and are willing to invest a bit more for a comprehensive solution. That captures the essence: Unbounce is great for maximum customisation, while Instapage is great for speed and teamwork if you can invest a little more for it.
Leadpages is another popular landing page tool, generally positioned as a more budget-friendly, beginner-friendly option. Compared to Instapage, Leadpages offers a more structured, template-driven experience: it is easy to use, but the trade-off is far less design flexibility. Leadpages forces a fixed grid layout and minimal customisation. This means a complete novice can get a decent page out quickly with Leadpages, but they will likely feel constrained if they try to heavily customise the design or functionality.
Instapage, on the other hand, provides greater freedom in layout and styling, plus more advanced features, like heatmaps and dynamic personalisation, that Leadpages does not include at its lower pricing tiers. Another key difference is the target user: Leadpages is often recommended for solo entrepreneurs or very small businesses on a tight budget, whereas Instapage is geared toward marketing teams running serious growth experiments, which is reflected in their capabilities and focus. In short, if cost is your primary concern and your landing page needs are very simple, Leadpages can do the job. But if you need more sophisticated testing and customisation and can justify a higher investment, Instapage will likely deliver better results.
If you are a growth-oriented marketer or founder who regularly needs to launch and refine landing pages without touching code, Instapage is a strong contender. Its sweet spot is organisations that value speed and autonomy: for example, a B2B marketing team running frequent campaigns and A/B tests will gain a lot from the platform’s efficiency and collaboration features. Instapage lets you produce professional, on-brand pages in-house on tight timelines, which can be a huge competitive advantage when testing new offers or messaging.
Conversely, if you only rarely build new landing pages, or if your needs are extremely basic or extremely bespoke, you might not get full value from Instapage. Some early-stage startups opt for simpler, cheaper tools like Leadpages until they truly need advanced capabilities, while some design-heavy companies may prefer the flexibility of Webflow for complete creative control. Ultimately, choosing a landing page builder comes down to your goals. Instapage is ideal for accelerating growth experiments and optimising conversion rates with minimal friction. It removes typical bottlenecks so you can focus on marketing strategy and results: a worthwhile investment for many growing B2B companies.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Find and fix friction on key pages. Tighten forms and calls to action, match offers to intent on each page, and run a light test plan so more visitors become qualified leads.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Map the buyer journey from attention to action, crafting messages that guide prospects through each stage to conversion.
Topic
Playbook
Execute personalised, multi-touch campaigns at scale through software that triggers messages based on prospect behaviour and characteristics.
Topic
Playbook
Identify individuals who've shown initial interest in your offering, separating them from cold prospects for targeted nurture.
Topic
Playbook
Map every touchpoint from initial awareness to repeat purchase, creating seamless experiences that guide prospects toward conversion.
Topic
Playbook
Visualise user behaviour through colour-coded overlays showing clicks, scrolls, and mouse movement, exposing hidden friction points.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Email marketing with basic automation and templates, easy for newsletters and simple nurture.
Landing page builder with A B testing and dynamic text, solid for paid traffic when you need fast iteration.
Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.
Cold email platform with warm up, sequencing and tracking, designed to keep domains healthy while booking meetings.
Prospecting database with sequencing, handy for small teams that want leads and outreach in one place with basic enrichment.
Free behaviour analytics with heatmaps and recordings, good for spotting friction at no cost.
