Website & landing pages

I have built B2B sites on most mainstream platforms over the past decade. My bias shows: if I had to start tomorrow, I would reach for Webflow before anything else. That said, plenty of firms still thrive on WordPress. What follows is a plain-English look at the factors that matter, then three situations where your choice may differ.

Visual freedom without code

Webflow’s designer lets you drag, drop, and tweak every element while still outputting clean HTML and CSS. A marketer can adjust spacing, add animations, or spin up a new landing page without pleading for developer time. WordPress themes can feel restrictive unless you add a page-builder plugin, which in turn adds weight and potential conflicts.

Built-in content management

A B2B site lives on fresh resources—case studies, blog posts, feature pages. Webflow’s CMS lets you define content types, set reference fields, and filter lists in minutes. Editors see only the content, not the layout, so mistakes are rare. WordPress has a solid native post type system but relies on third-party plugins for custom fields and repeatable blocks, which increases maintenance overhead.

Performance and SEO out of the box

Webflow ships sites on a global CDN with automatic image optimisation, SSL, and clean markup. Faster load times improve user experience and lift Core Web Vitals scores, which helps organic rankings. WordPress can match these results, yet you must layer caching, image-compression, and security plugins to reach the same baseline.

Integrations and tracking

Zapier, HubSpot forms, and bespoke scripts slot into Webflow through a few lines in the settings panel. WordPress plugins cover almost every service you can name; the downside is overlapping features can slow the admin area and introduce vulnerabilities. Whichever platform you pick, plan your tracking stack early so events fire consistently across all pages.

Ease of ongoing edits

In Webflow, a non-technical colleague can log in, click the text on the live site, and change a headline instantly. WordPress updates involve navigating the block editor, previewing, and sometimes wrestling with shortcodes. That friction may seem minor but compounds when the copy changes daily during a launch.

Security and maintenance

Webflow handles hosting, patches, and backups for you. WordPress is self-hosted, so you—or your agency—must run updates, monitor uptime, and harden the server. Doing so is not difficult yet does demand a process; ignore it and the attack surface grows quickly.

Cost over twelve months

Webflow charges per site and includes hosting. WordPress software is free, but quality hosting, premium themes, and critical plugins soon add up. Price both options out to one year with realistic traffic levels before deciding the cheaper route.

What is the main job of a B2B website?

A B2B site is a trust machine. Prospects arrive with a problem and leave either convinced you can solve it or ready to click back. Clear positioning, proof points, and friction-free navigation do most of the heavy lifting. Design polish matters, but only if it guides visitors to the next step—book a call, download a guide, or start a trial.

When do you need separate landing pages?

Campaign traffic is impatient. A dedicated landing page strips away the navigation bar, sidebar, and any offer unrelated to the ad they just clicked. Focused pages convert higher because every element points to one call-to-action. If you run paid ads or outbound e-mails, plan a custom page for each promise you make; the extra setup time pays for itself in lower cost per lead.

Which platform suits a growing team?

Choose the tool you can update in under five minutes. In my experience Webflow lets marketers spin up variants without waiting on a developer, while WordPress remains popular when budgets are tight and plugins can fill gaps. Whichever you pick, ensure the CMS handles new pages with a simple template and that non-technical colleagues can change copy without breaking layout.

How do you keep load times fast?

Speed is a silent conversion factor. Compress images before upload, lazy-load heavy assets, and serve content through a content delivery network. Platforms such as Webflow bundle these optimisations; WordPress can match them with the right caching and image-optimisation plugins. Check your Core Web Vitals monthly—Google Search Console flags pages that drift into the red.

What metrics matter beyond page views?

Page views only show interest. Track the actions that move pipeline: demo requests, contact-form submissions, and content downloads. Tag these events in Google Tag Manager and pull them into your analytics dashboard. Segment by traffic source so you know which channels earn their budget and which need fresh creative or targeting tweaks.

A B2B website earns its keep when every page has a clear goal, loads quickly, and routes high-intent visitors to a form or calendar. Treat it as an evolving asset, review metrics weekly, and iterate landing pages as campaigns change. Consistent, incremental improvements compound into meaningful revenue gains over the quarter.