Online whiteboard for mapping ideas, journeys, and plans excellent for async workshops and brainstorms when teams can't gather in person.
Miro creates infinite whiteboards where teams collaborate on sticky notes, diagrams, and frameworks visually, replacing physical whiteboards.
You run remote workshops, need visual brainstorms, and want boards that persist after meetings instead of vanishing when you leave the room.
€
96
/ year
€
8
/ month
Run remote workshops with templates
Map customer journeys and user flows
Brainstorm ideas with visual frameworks
Facilitators running remote workshops, product teams mapping user journeys, and strategy sessions that benefit from visual collaboration tools.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Miro excels at visual collaboration but boards get messy fast without facilitation works best when someone owns the structure. Free plan allows 3 editable boards, Team plan (around €8/user/month) adds unlimited boards. Compared to physical whiteboards, Miro makes remote collaboration possible and keeps boards persistent. Compared to Figma, Miro is for brainstorming and mapping, not design work. The platform shines during workshops, planning sessions, and visual strategy work. If your team is mostly in-office or doesn't think visually, you won't use it. Miro works brilliantly for remote teams running structured workshops and anyone mapping complex systems visually. Requires someone to facilitate, or boards become chaotic.
My personal notes on how to use this tool.
Miro is a powerful visual collaboration platform that enables teams to work together in real time, regardless of location. For B2B marketers and founders, Miro offers a suite of tools designed to streamline ideation, planning, and execution processes. This guide explores how Miro can be leveraged to enhance team collaboration, improve strategic planning, and drive business growth.
Miro's infinite canvas provides a flexible workspace where teams can map out ideas, processes, and strategies without spatial limitations. This feature is particularly beneficial for B2B marketers who need to visualise complex workflows or customer journeys.
Miro offers a vast library of pre-built templates and frameworks, including SWOT analyses, business model canvases, and user story maps. These resources save time and ensure consistency across projects, making it easier for teams to adopt best practices.
Miro supports real-time collaboration, allowing multiple users to work on the same board simultaneously. Features like sticky notes, comments, and voting facilitate interactive sessions, enhancing engagement and decision-making.
Miro integrates with over 160 applications, including Slack, Google Drive, Jira, and Microsoft Teams. These integrations enable teams to embed Miro boards into their existing workflows, ensuring seamless collaboration and data sharing.
Miro AI assists in generating content, summarising information, and suggesting improvements, streamlining the creative process. This feature can be particularly useful for B2B marketers looking to accelerate content creation and enhance productivity.
Miro's templates and infinite canvas make it an ideal tool for strategic planning sessions. Teams can collaboratively define goals, map out strategies, and align on key initiatives, ensuring a unified approach to business objectives.
During campaign ideation, Miro facilitates brainstorming sessions where team members can contribute ideas, vote on concepts, and refine strategies. The visual nature of the platform aids in organising and prioritising ideas effectively.
Miro enables teams to map out customer journeys, identifying touchpoints, pain points, and opportunities for engagement. This visual representation helps in aligning marketing efforts with customer needs and expectations.
Miro serves as a central hub for cross-functional collaboration, allowing teams from marketing, sales, product, and customer success to work together seamlessly. Shared boards ensure transparency and alignment across departments.
Miro's interactive features support workshops and retrospectives, enabling teams to reflect on past projects, gather feedback, and identify areas for improvement. This fosters a culture of continuous learning and growth.
Miro can be used to onboard new team members by providing them with interactive tutorials, process maps, and organisational charts. This accelerates the onboarding process and ensures new hires are aligned with team objectives.
Miro boards can be shared with stakeholders to provide visual updates on project progress, gather feedback, and make informed decisions. This transparency builds trust and keeps everyone informed.
Miro's project management features, such as task boards and timelines, help teams track progress, assign responsibilities, and meet deadlines. This ensures that projects stay on track and deliverables are met.
Miro's presentation mode allows teams to showcase their boards in a structured format, making it easier to present ideas and strategies to clients or executives. This enhances communication and facilitates decision-making.
Miro offers several pricing plans to accommodate different team sizes and needs:
Teams should assess their size, collaboration requirements, and budget to determine the most suitable plan.
Miro is a comprehensive visual collaboration platform that empowers B2B marketers and founders to work together effectively, regardless of location. Its extensive features, integrations, and scalability make it a valuable tool for teams looking to enhance collaboration, streamline processes, and drive business growth. By leveraging Miro's capabilities, organisations can foster a more collaborative and innovative work environment, leading to improved outcomes and success.
Miro is a powerful visual collaboration platform that enables teams to work together in real time, regardless of location. For B2B marketers and founders, Miro offers a suite of tools designed to streamline ideation, planning, and execution processes. This guide explores how Miro can be leveraged to enhance team collaboration, improve strategic planning, and drive business growth.
Miro's infinite canvas provides a flexible workspace where teams can map out ideas, processes, and strategies without spatial limitations. This feature is particularly beneficial for B2B marketers who need to visualise complex workflows or customer journeys.
Miro offers a vast library of pre-built templates and frameworks, including SWOT analyses, business model canvases, and user story maps. These resources save time and ensure consistency across projects, making it easier for teams to adopt best practices.
Miro supports real-time collaboration, allowing multiple users to work on the same board simultaneously. Features like sticky notes, comments, and voting facilitate interactive sessions, enhancing engagement and decision-making.
Miro integrates with over 160 applications, including Slack, Google Drive, Jira, and Microsoft Teams. These integrations enable teams to embed Miro boards into their existing workflows, ensuring seamless collaboration and data sharing.
Miro AI assists in generating content, summarising information, and suggesting improvements, streamlining the creative process. This feature can be particularly useful for B2B marketers looking to accelerate content creation and enhance productivity.
Miro's templates and infinite canvas make it an ideal tool for strategic planning sessions. Teams can collaboratively define goals, map out strategies, and align on key initiatives, ensuring a unified approach to business objectives.
During campaign ideation, Miro facilitates brainstorming sessions where team members can contribute ideas, vote on concepts, and refine strategies. The visual nature of the platform aids in organising and prioritising ideas effectively.
Miro enables teams to map out customer journeys, identifying touchpoints, pain points, and opportunities for engagement. This visual representation helps in aligning marketing efforts with customer needs and expectations.
Miro serves as a central hub for cross-functional collaboration, allowing teams from marketing, sales, product, and customer success to work together seamlessly. Shared boards ensure transparency and alignment across departments.
Miro's interactive features support workshops and retrospectives, enabling teams to reflect on past projects, gather feedback, and identify areas for improvement. This fosters a culture of continuous learning and growth.
Miro can be used to onboard new team members by providing them with interactive tutorials, process maps, and organisational charts. This accelerates the onboarding process and ensures new hires are aligned with team objectives.
Miro boards can be shared with stakeholders to provide visual updates on project progress, gather feedback, and make informed decisions. This transparency builds trust and keeps everyone informed.
Miro's project management features, such as task boards and timelines, help teams track progress, assign responsibilities, and meet deadlines. This ensures that projects stay on track and deliverables are met.
Miro's presentation mode allows teams to showcase their boards in a structured format, making it easier to present ideas and strategies to clients or executives. This enhances communication and facilitates decision-making.
Miro offers several pricing plans to accommodate different team sizes and needs:
Teams should assess their size, collaboration requirements, and budget to determine the most suitable plan.
Miro is a comprehensive visual collaboration platform that empowers B2B marketers and founders to work together effectively, regardless of location. Its extensive features, integrations, and scalability make it a valuable tool for teams looking to enhance collaboration, streamline processes, and drive business growth. By leveraging Miro's capabilities, organisations can foster a more collaborative and innovative work environment, leading to improved outcomes and success.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
The wrong tools waste money and create friction. The right tools compound productivity. Avoid vendor promises and feature bloat. Choose what actually fits your workflow, integrates cleanly, and grows with you.
See playbook
Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.
Workflow tool that turns SOPs into interactive checklists with forms and automation excellent for repeatable processes that need consistency.
Flexible tables meet databases, great for content calendars, asset libraries and light workflows that need structure and simple automation.
Task management that balances structure with usability, popular with marketing teams who need clean boards and timelines without complexity.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
All-in-one work platform that combines tasks, docs, and dashboards powerful for teams who want everything centralised but be ready for complexity.
