Tool review & tips

Claude

AI assistant strong at long form writing and thoughtful analysis, good for working with long documents and sensitive data.

Claude

What it does in 1 sentence

Claude is a powerful AI assistant that excels at content creation, market research, and delivering data-driven strategic recommendations.

Claude
Overview

Overview of

Claude

You will love this tool when

You will love Claude for its ability to generate deep, nuanced content and provide strategic insights, all while seamlessly automating tasks to boost efficiency.

Ideal for

B2B marketers and founders seeking a powerful, intelligent assistant for in-depth analysis and content generation.

Pricing

Who is it for icon

Annual pricing

204

Who is it for icon

Monthly starting at

20

Use cases

Who is it for icon

Automating content creation for blog posts, emails, and social media updates.

Who is it for icon

Conducting market research and competitor analysis to inform business strategies.

Who is it for icon

Offering strategic recommendations based on data-driven insights and context retention.

Tools

Alternatives for

Claude

Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.

AI for marketers
ChatGPT
Tool

ChatGPT

AI assistant that helps with research, outlines and rewrites, useful for speed and quality when paired with clear prompts and checks.

Automation tools

How to automate with

Claude

Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.

Read my guide on automation
Zapier
Tool

Zapier

No code automation that connects apps and moves data, great for quick wins and alerts that save time.

n8n
Tool

n8n

Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.

Make
Tool

Make

Visual automation platform that connects tools and moves data with control and scheduling.

What to consider

Considerations before you buy

Claude

Introduction

Claude is a powerful AI assistant capable of handling a wide range of tasks, from content creation to market analysis and strategic planning. In this guide, we’ll dive deep into how Claude can be leveraged by B2B marketers and founders to enhance productivity, improve decision-making, and streamline business operations.

Core features of Claude

Advanced content generation

Claude excels at content generation, providing nuanced and high-quality outputs for blog posts, articles, reports, and marketing materials. Its ability to understand context and produce detailed content makes it an excellent tool for content-heavy industries or businesses that need regular marketing assets.

Strategic insights and research

For B2B marketers, having an AI that can offer in-depth strategic insights is invaluable. Claude’s capabilities extend beyond simple queries, enabling it to provide market analysis, competitor research, and data-driven recommendations. This makes it an ideal assistant for teams working on long-term strategies or tackling complex marketing challenges.

Context retention and multi-step tasks

Claude’s ability to retain context over longer conversations or tasks is one of its strengths. Unlike other AI models that lose track of context over time, Claude excels at multi-step tasks that require a deeper understanding of previous information. This is particularly useful for B2B marketers who need to analyse large sets of data or have ongoing discussions with clients.

How B2B marketers and founders can benefit from Claude

Content creation and ideation

Claude is a great asset for B2B marketers looking to streamline content creation. Whether you're writing long-form blog posts or social media updates, Claude can generate high-quality text quickly and efficiently, saving time and resources.

Research and market analysis

With its ability to provide detailed insights and access to up-to-date data, Claude is perfect for conducting research and market analysis. It can pull information from multiple sources, synthesise findings, and present it in an actionable format, making it an essential tool for B2B marketers working in fast-paced industries.

Automating workflows

Claude can be integrated into business workflows to automate repetitive tasks such as generating reports, responding to customer queries, or creating content calendars. By automating these processes, businesses can free up time to focus on more strategic initiatives.

Pricing and plans

  • Free version: Access to the basic features and limited tasks.
  • Paid plan: Unlocks advanced models, faster processing, and deeper insights. Prices vary depending on usage, with higher-tier plans offering additional features.

Final thoughts

Claude is a comprehensive AI assistant that delivers highly accurate responses and insightful analysis, making it an excellent tool for B2B marketers and founders. While the paid plans may be expensive for smaller businesses, the capabilities it offers justify the investment for larger organisations or teams requiring in-depth assistance. By incorporating Claude into your operations, you can enhance productivity, streamline workflows, and stay competitive in a rapidly evolving market.

Learn the tool

Ultimate guide to using

Claude

My personal notes on how to use this tool.

Introduction

Claude is a powerful AI assistant capable of handling a wide range of tasks, from content creation to market analysis and strategic planning. In this guide, we’ll dive deep into how Claude can be leveraged by B2B marketers and founders to enhance productivity, improve decision-making, and streamline business operations.

Core features of Claude

Advanced content generation

Claude excels at content generation, providing nuanced and high-quality outputs for blog posts, articles, reports, and marketing materials. Its ability to understand context and produce detailed content makes it an excellent tool for content-heavy industries or businesses that need regular marketing assets.

Strategic insights and research

For B2B marketers, having an AI that can offer in-depth strategic insights is invaluable. Claude’s capabilities extend beyond simple queries, enabling it to provide market analysis, competitor research, and data-driven recommendations. This makes it an ideal assistant for teams working on long-term strategies or tackling complex marketing challenges.

Context retention and multi-step tasks

Claude’s ability to retain context over longer conversations or tasks is one of its strengths. Unlike other AI models that lose track of context over time, Claude excels at multi-step tasks that require a deeper understanding of previous information. This is particularly useful for B2B marketers who need to analyse large sets of data or have ongoing discussions with clients.

How B2B marketers and founders can benefit from Claude

Content creation and ideation

Claude is a great asset for B2B marketers looking to streamline content creation. Whether you're writing long-form blog posts or social media updates, Claude can generate high-quality text quickly and efficiently, saving time and resources.

Research and market analysis

With its ability to provide detailed insights and access to up-to-date data, Claude is perfect for conducting research and market analysis. It can pull information from multiple sources, synthesise findings, and present it in an actionable format, making it an essential tool for B2B marketers working in fast-paced industries.

Automating workflows

Claude can be integrated into business workflows to automate repetitive tasks such as generating reports, responding to customer queries, or creating content calendars. By automating these processes, businesses can free up time to focus on more strategic initiatives.

Pricing and plans

  • Free version: Access to the basic features and limited tasks.
  • Paid plan: Unlocks advanced models, faster processing, and deeper insights. Prices vary depending on usage, with higher-tier plans offering additional features.

Final thoughts

Claude is a comprehensive AI assistant that delivers highly accurate responses and insightful analysis, making it an excellent tool for B2B marketers and founders. While the paid plans may be expensive for smaller businesses, the capabilities it offers justify the investment for larger organisations or teams requiring in-depth assistance. By incorporating Claude into your operations, you can enhance productivity, streamline workflows, and stay competitive in a rapidly evolving market.

My personal review

My review of

Claude

Introduction

Claude is a powerful AI assistant capable of handling a wide range of tasks, from content creation to market analysis and strategic planning. In this guide, we’ll dive deep into how Claude can be leveraged by B2B marketers and founders to enhance productivity, improve decision-making, and streamline business operations.

Core features of Claude

Advanced content generation

Claude excels at content generation, providing nuanced and high-quality outputs for blog posts, articles, reports, and marketing materials. Its ability to understand context and produce detailed content makes it an excellent tool for content-heavy industries or businesses that need regular marketing assets.

Strategic insights and research

For B2B marketers, having an AI that can offer in-depth strategic insights is invaluable. Claude’s capabilities extend beyond simple queries, enabling it to provide market analysis, competitor research, and data-driven recommendations. This makes it an ideal assistant for teams working on long-term strategies or tackling complex marketing challenges.

Context retention and multi-step tasks

Claude’s ability to retain context over longer conversations or tasks is one of its strengths. Unlike other AI models that lose track of context over time, Claude excels at multi-step tasks that require a deeper understanding of previous information. This is particularly useful for B2B marketers who need to analyse large sets of data or have ongoing discussions with clients.

How B2B marketers and founders can benefit from Claude

Content creation and ideation

Claude is a great asset for B2B marketers looking to streamline content creation. Whether you're writing long-form blog posts or social media updates, Claude can generate high-quality text quickly and efficiently, saving time and resources.

Research and market analysis

With its ability to provide detailed insights and access to up-to-date data, Claude is perfect for conducting research and market analysis. It can pull information from multiple sources, synthesise findings, and present it in an actionable format, making it an essential tool for B2B marketers working in fast-paced industries.

Automating workflows

Claude can be integrated into business workflows to automate repetitive tasks such as generating reports, responding to customer queries, or creating content calendars. By automating these processes, businesses can free up time to focus on more strategic initiatives.

Pricing and plans

  • Free version: Access to the basic features and limited tasks.
  • Paid plan: Unlocks advanced models, faster processing, and deeper insights. Prices vary depending on usage, with higher-tier plans offering additional features.

Final thoughts

Claude is a comprehensive AI assistant that delivers highly accurate responses and insightful analysis, making it an excellent tool for B2B marketers and founders. While the paid plans may be expensive for smaller businesses, the capabilities it offers justify the investment for larger organisations or teams requiring in-depth assistance. By incorporating Claude into your operations, you can enhance productivity, streamline workflows, and stay competitive in a rapidly evolving market.

Playbooks

Claude

is part of

AI for marketers

This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.

See all playbooks
Playbook

AI for marketers

Use AI for research, briefs and QA. Set prompts and review steps, train the team, and track time saved without risking quality. Focus on cases that strengthen the work.

See playbook
AI for marketers
Growth wiki

Growth concepts explained in simple language

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

See entire growth wiki
Eyebrow title

Eisenhower Matrix

use case icon

Topic

Who is it for icon

Playbook

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

Eyebrow title

Stakeholder Management

use case icon

Topic

Who is it for icon

Playbook

Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.

Eyebrow title

Deep Work

use case icon

Topic

Who is it for icon

Playbook

Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.

Eyebrow title

Braindump

use case icon

Topic

Who is it for icon

Playbook

Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.

Eyebrow title

Pareto Principle

use case icon

Topic

Who is it for icon

Playbook

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Eyebrow title

Prioritisation

use case icon

Topic

Who is it for icon

Playbook

Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.

Course

Why most B2B marketers don't get the results they want

Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.

See entire course
Random Rick
Always-busy marketer

Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.

Specialist Steve
Single channel specialist

Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.

Solid Sarah
Full-funnel marketer

Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.

Start for free

Sarah grows faster than Rick and Steve. Want to know how Solid Sarah does it?

Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:

See full course
7-day mini-course in your inbox

Learn the system by email

Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.

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Watch module 1 for free

See the course in action

Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.

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