AI search that cites sources, useful for fast research and content prep with links to verify.
Perplexity searches the web and gives clear, cited answers in real time.
You want deeper answers than Google, without the SEO noise.
Marketers and analysts doing fast, sourced research on any topic
Annual pricing
€
240
Monthly starting at
€
20
Quickly understand complex topics with linked sources.
Find recent stats or examples for a presentation.
Compare trends or strategies across industries fast.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
AI assistant that helps with research, outlines and rewrites, useful for speed and quality when paired with clear prompts and checks.
AI research tool that indexes your sources and answers from them, useful for briefs and prep.
On device transcription for audio and video, quick and private, useful for notes and content.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
Perplexity is an AI assistant that offers powerful search and content-generation capabilities. It is designed to assist with general research, answering questions, and content creation. In this guide, we’ll explore how Perplexity can be leveraged by B2B marketers and founders to streamline workflows, stay up to date on trends, and generate valuable insights.
Perplexity operates similarly to a search engine, with an emphasis on answering questions. Unlike other AI assistants that generate content directly, Perplexity pulls information from its vast data sources and structures it in an easily digestible format. This makes it particularly useful for quick answers and fact-finding.
One of Perplexity’s unique advantages is its ability to access real-time data. For businesses that need to stay current with news, trends, or market research, this feature is invaluable. It allows users to quickly gain insights from up-to-date sources, making it ideal for those in fast-paced industries or those who need to react to market changes quickly.
While Perplexity is not as powerful as more advanced models for deep content generation, it does provide useful outputs for basic content creation. This can include short blog posts, social media captions, or basic marketing materials. For simple tasks, it provides a quick and effective way to generate content without needing to invest in more sophisticated tools.
For B2B marketers, staying on top of industry trends and customer needs is essential. Perplexity’s ability to provide real-time information makes it an invaluable tool for market research. Whether you're exploring new trends in digital marketing, tracking competitor strategies, or identifying customer pain points, Perplexity offers a fast and efficient way to gather insights.
While Perplexity may not match the depth of other AI tools, it can still be used for generating quick content pieces. For B2B marketers who need to create regular blog posts, social media updates, or email content, Perplexity can help speed up the process. This allows you to focus more on strategy while Perplexity handles the content generation side of things.
For founders who provide consulting services, Perplexity can be a quick way to keep clients updated on the latest trends or research findings. Its search-based functionality means that it can gather and summarise key insights, making it easy to share important updates or create reports without spending hours doing the research yourself.
Teams should evaluate their research and content needs to decide whether the free or paid plan is most suitable for their business.
Perplexity is a versatile tool for B2B marketers and founders looking for a simple, effective assistant to support research and content creation. While it doesn’t have the same depth or advanced features as other tools like ChatGPT or Claude, it offers solid value, especially for those just starting to experiment with AI assistants. Whether you’re conducting market research, generating basic content, or keeping up with the latest trends, Perplexity is a useful and accessible tool for any business.
My personal notes on how to use this tool.
Perplexity is an AI assistant that offers powerful search and content-generation capabilities. It is designed to assist with general research, answering questions, and content creation. In this guide, we’ll explore how Perplexity can be leveraged by B2B marketers and founders to streamline workflows, stay up to date on trends, and generate valuable insights.
Perplexity operates similarly to a search engine, with an emphasis on answering questions. Unlike other AI assistants that generate content directly, Perplexity pulls information from its vast data sources and structures it in an easily digestible format. This makes it particularly useful for quick answers and fact-finding.
One of Perplexity’s unique advantages is its ability to access real-time data. For businesses that need to stay current with news, trends, or market research, this feature is invaluable. It allows users to quickly gain insights from up-to-date sources, making it ideal for those in fast-paced industries or those who need to react to market changes quickly.
While Perplexity is not as powerful as more advanced models for deep content generation, it does provide useful outputs for basic content creation. This can include short blog posts, social media captions, or basic marketing materials. For simple tasks, it provides a quick and effective way to generate content without needing to invest in more sophisticated tools.
For B2B marketers, staying on top of industry trends and customer needs is essential. Perplexity’s ability to provide real-time information makes it an invaluable tool for market research. Whether you're exploring new trends in digital marketing, tracking competitor strategies, or identifying customer pain points, Perplexity offers a fast and efficient way to gather insights.
While Perplexity may not match the depth of other AI tools, it can still be used for generating quick content pieces. For B2B marketers who need to create regular blog posts, social media updates, or email content, Perplexity can help speed up the process. This allows you to focus more on strategy while Perplexity handles the content generation side of things.
For founders who provide consulting services, Perplexity can be a quick way to keep clients updated on the latest trends or research findings. Its search-based functionality means that it can gather and summarise key insights, making it easy to share important updates or create reports without spending hours doing the research yourself.
Teams should evaluate their research and content needs to decide whether the free or paid plan is most suitable for their business.
Perplexity is a versatile tool for B2B marketers and founders looking for a simple, effective assistant to support research and content creation. While it doesn’t have the same depth or advanced features as other tools like ChatGPT or Claude, it offers solid value, especially for those just starting to experiment with AI assistants. Whether you’re conducting market research, generating basic content, or keeping up with the latest trends, Perplexity is a useful and accessible tool for any business.
Perplexity is an AI assistant that offers powerful search and content-generation capabilities. It is designed to assist with general research, answering questions, and content creation. In this guide, we’ll explore how Perplexity can be leveraged by B2B marketers and founders to streamline workflows, stay up to date on trends, and generate valuable insights.
Perplexity operates similarly to a search engine, with an emphasis on answering questions. Unlike other AI assistants that generate content directly, Perplexity pulls information from its vast data sources and structures it in an easily digestible format. This makes it particularly useful for quick answers and fact-finding.
One of Perplexity’s unique advantages is its ability to access real-time data. For businesses that need to stay current with news, trends, or market research, this feature is invaluable. It allows users to quickly gain insights from up-to-date sources, making it ideal for those in fast-paced industries or those who need to react to market changes quickly.
While Perplexity is not as powerful as more advanced models for deep content generation, it does provide useful outputs for basic content creation. This can include short blog posts, social media captions, or basic marketing materials. For simple tasks, it provides a quick and effective way to generate content without needing to invest in more sophisticated tools.
For B2B marketers, staying on top of industry trends and customer needs is essential. Perplexity’s ability to provide real-time information makes it an invaluable tool for market research. Whether you're exploring new trends in digital marketing, tracking competitor strategies, or identifying customer pain points, Perplexity offers a fast and efficient way to gather insights.
While Perplexity may not match the depth of other AI tools, it can still be used for generating quick content pieces. For B2B marketers who need to create regular blog posts, social media updates, or email content, Perplexity can help speed up the process. This allows you to focus more on strategy while Perplexity handles the content generation side of things.
For founders who provide consulting services, Perplexity can be a quick way to keep clients updated on the latest trends or research findings. Its search-based functionality means that it can gather and summarise key insights, making it easy to share important updates or create reports without spending hours doing the research yourself.
Teams should evaluate their research and content needs to decide whether the free or paid plan is most suitable for their business.
Perplexity is a versatile tool for B2B marketers and founders looking for a simple, effective assistant to support research and content creation. While it doesn’t have the same depth or advanced features as other tools like ChatGPT or Claude, it offers solid value, especially for those just starting to experiment with AI assistants. Whether you’re conducting market research, generating basic content, or keeping up with the latest trends, Perplexity is a useful and accessible tool for any business.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Use AI for research, briefs and QA. Set prompts and review steps, train the team, and track time saved without risking quality. Focus on cases that strengthen the work.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Topic
Playbook
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Topic
Playbook
Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.
Topic
Playbook
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Topic
Playbook
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.
Topic
Playbook
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.
All in one project and doc tool with tasks, docs and dashboards, powerful yet noisy if over configured, best with a clear setup.
AI research tool that indexes your sources and answers from them, useful for briefs and prep.
Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.
Video recording for updates and walkthroughs that beats meetings when you need clarity without a call.
Productivity suite for mail, docs and storage, easy admin and sharing that suits most B2B teams.
