AI search with citations faster than manual research and more reliable than ChatGPT alone, excellent for content prep and quick fact-checking.
Perplexity searches the web and returns clear, cited answers in real-time, making research faster and more verifiable than ChatGPT's knowledge cutoff.
You research constantly, need current information ChatGPT doesn't have, and want sources included automatically without asking follow-up questions.
€
240
/ year
€
20
/ month
Research competitors and market trends quickly
Gather cited facts for content and proposals
Validate information with linked sources
Content researchers validating information, marketers gathering competitive intel, and anyone tired of sifting through search results manually.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
AI assistant for research, outlines, and drafts fast when prompted clearly, excellent for speed and idea generation in daily marketing work.
AI assistant for long-form writing and analysis better than ChatGPT for research, strategic docs, and working with uploaded files.
On-device transcription for audio and video quick, private, and accurate for meeting notes and content without sending files to cloud services.
AI research tool indexing your sources excellent for briefing documents, analysing uploads, and getting answers from materials you provide.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Perplexity Pro (around €20/month) adds GPT-4, more searches, and file uploads. Free version works well for basic research. Compared to Google search, Perplexity summarises and synthesises results instead of returning lists of links. Compared to ChatGPT, Perplexity searches current information and cites sources automatically. It's brilliant for research that needs verification but won't replace deep reading summaries are helpful starting points, not substitutes for understanding source material. If you research daily or create content requiring current facts, Perplexity saves significant time. If you rarely research or prefer reading sources fully, regular search suffices. Works best for quick research, competitive intel, and validating information before publishing.
My personal notes on how to use this tool.
Perplexity is an AI assistant that offers powerful search and content-generation capabilities. It is designed to assist with general research, answering questions, and content creation. In this guide, we’ll explore how Perplexity can be leveraged by B2B marketers and founders to streamline workflows, stay up to date on trends, and generate valuable insights.
Perplexity operates similarly to a search engine, with an emphasis on answering questions. Unlike other AI assistants that generate content directly, Perplexity pulls information from its vast data sources and structures it in an easily digestible format. This makes it particularly useful for quick answers and fact-finding.
One of Perplexity’s unique advantages is its ability to access real-time data. For businesses that need to stay current with news, trends, or market research, this feature is invaluable. It allows users to quickly gain insights from up-to-date sources, making it ideal for those in fast-paced industries or those who need to react to market changes quickly.
While Perplexity is not as powerful as more advanced models for deep content generation, it does provide useful outputs for basic content creation. This can include short blog posts, social media captions, or basic marketing materials. For simple tasks, it provides a quick and effective way to generate content without needing to invest in more sophisticated tools.
For B2B marketers, staying on top of industry trends and customer needs is essential. Perplexity’s ability to provide real-time information makes it an invaluable tool for market research. Whether you're exploring new trends in digital marketing, tracking competitor strategies, or identifying customer pain points, Perplexity offers a fast and efficient way to gather insights.
While Perplexity may not match the depth of other AI tools, it can still be used for generating quick content pieces. For B2B marketers who need to create regular blog posts, social media updates, or email content, Perplexity can help speed up the process. This allows you to focus more on strategy while Perplexity handles the content generation side of things.
For founders who provide consulting services, Perplexity can be a quick way to keep clients updated on the latest trends or research findings. Its search-based functionality means that it can gather and summarise key insights, making it easy to share important updates or create reports without spending hours doing the research yourself.
Teams should evaluate their research and content needs to decide whether the free or paid plan is most suitable for their business.
Perplexity is a versatile tool for B2B marketers and founders looking for a simple, effective assistant to support research and content creation. While it doesn’t have the same depth or advanced features as other tools like ChatGPT or Claude, it offers solid value, especially for those just starting to experiment with AI assistants. Whether you’re conducting market research, generating basic content, or keeping up with the latest trends, Perplexity is a useful and accessible tool for any business.
Perplexity is an AI assistant that offers powerful search and content-generation capabilities. It is designed to assist with general research, answering questions, and content creation. In this guide, we’ll explore how Perplexity can be leveraged by B2B marketers and founders to streamline workflows, stay up to date on trends, and generate valuable insights.
Perplexity operates similarly to a search engine, with an emphasis on answering questions. Unlike other AI assistants that generate content directly, Perplexity pulls information from its vast data sources and structures it in an easily digestible format. This makes it particularly useful for quick answers and fact-finding.
One of Perplexity’s unique advantages is its ability to access real-time data. For businesses that need to stay current with news, trends, or market research, this feature is invaluable. It allows users to quickly gain insights from up-to-date sources, making it ideal for those in fast-paced industries or those who need to react to market changes quickly.
While Perplexity is not as powerful as more advanced models for deep content generation, it does provide useful outputs for basic content creation. This can include short blog posts, social media captions, or basic marketing materials. For simple tasks, it provides a quick and effective way to generate content without needing to invest in more sophisticated tools.
For B2B marketers, staying on top of industry trends and customer needs is essential. Perplexity’s ability to provide real-time information makes it an invaluable tool for market research. Whether you're exploring new trends in digital marketing, tracking competitor strategies, or identifying customer pain points, Perplexity offers a fast and efficient way to gather insights.
While Perplexity may not match the depth of other AI tools, it can still be used for generating quick content pieces. For B2B marketers who need to create regular blog posts, social media updates, or email content, Perplexity can help speed up the process. This allows you to focus more on strategy while Perplexity handles the content generation side of things.
For founders who provide consulting services, Perplexity can be a quick way to keep clients updated on the latest trends or research findings. Its search-based functionality means that it can gather and summarise key insights, making it easy to share important updates or create reports without spending hours doing the research yourself.
Teams should evaluate their research and content needs to decide whether the free or paid plan is most suitable for their business.
Perplexity is a versatile tool for B2B marketers and founders looking for a simple, effective assistant to support research and content creation. While it doesn’t have the same depth or advanced features as other tools like ChatGPT or Claude, it offers solid value, especially for those just starting to experiment with AI assistants. Whether you’re conducting market research, generating basic content, or keeping up with the latest trends, Perplexity is a useful and accessible tool for any business.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
The wrong tools waste money and create friction. The right tools compound productivity. Avoid vendor promises and feature bloat. Choose what actually fits your workflow, integrates cleanly, and grows with you.
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