Consent manager that helps control tracking based on user choice, easy to add with tag manager and clear banners.
Cookiebot scans your site and manages visitor consent for cookies and tracking.
You want to manage cookie banners and tracking consent automatically.
Privacy-compliant teams who need automated cookie consent across markets
Annual pricing
€
84
Monthly starting at
€
7
Display compliant cookie banners in multiple languages.
Control cookie behaviour based on user consent.
Get monthly compliance reports and audits.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
Privacy isn’t just a legal box to tick it’s fundamental to user trust. Modern privacy laws worldwide (from the EU’s GDPR to the US CCPA and beyond) require websites to get informed, opt-in consent before using non-essential cookies or trackers. In practical terms, if your B2B site uses analytics, advertising pixels, or any cookie not strictly necessary for the site to function, you likely need a consent mechanism in place. Failing to do so can lead to penalties (GDPR fines can reach up to 4% of global revenue or €20 million). Equally important, a clear cookie consent process demonstrates respect for your visitors’ data. This transparency helps build credibility and can improve engagement users are more likely to trust and do business with companies that openly prioritise their privacy. In the B2B world, where sales often involve security reviews and due diligence, showing that you handle data properly (starting with cookie consent) can smooth the path to trust with potential clients.
Cookiebot is a Consent Management Platform (CMP) essentially a tool designed to automate and simplify website cookie compliance. Founded in Denmark and now part of Usercentrics, Cookiebot specialises in managing cookie consents on websites of all sizes. It works by displaying a cookie consent banner on your site and automatically handling the behind-the-scenes tasks needed for compliance. Once installed, Cookiebot scans your website to detect all cookies and tracking technologies in use and categorises them (e.g. necessary, preferences, analytics, marketing). It then ensures that no non-essential cookies are activated until the user gives consent this is achieved through an auto-blocking mechanism that either holds back scripts or uses consent-aware tag loading. The tool also generates a detailed cookie declaration (a list of all cookies found, with descriptions) that you can embed on a privacy or cookie policy page for full transparency. When a visitor interacts with the banner, Cookiebot records their consent preferences (consent given or declined per category) and stores that record securely (helping you prove compliance if needed). In short, Cookiebot acts as an automated privacy assistant: it asks your users for permission in a compliant way, remembers their choices, and keeps your site from dropping cookies it shouldn’t.
B2B marketers and founders need features that not only keep the site compliant but also fit into a broader marketing tech stack and international business needs. Here are some of the key Cookiebot features and why they’re valuable:
Cookiebot supports major privacy laws and guidelines out of the box. Its standard banner configurations meet requirements of GDPR in Europe, CCPA/CPRA in California, and other regulations (e.g. Brazil’s LGPD, South Africa’s POPIA). This means one implementation can make your site compliant across multiple regions without custom logic.
The platform’s scanner audits your website for cookies and trackers automatically (usually every day or week). It identifies cookies and assigns them to categories (like marketing vs. analytics), which is essential for presenting users with accurate choices. This saves you the labour of hunting down every script on your site a big win if you use many SaaS tools or third-party integrations.
If your B2B site serves global audiences, Cookiebot can adapt to visitors’ locations and language preferences. You can configure the banner to only display for users in jurisdictions that require consent, and it will automatically show text in the visitor’s language (or allow you to provide translations). Multi-language support ensures that a German or French visitor sees the cookie info in their native language, which improves comprehension and trust. (Note that multi-language banners are a premium feature the free tier won’t include automatic translations.)
Many B2B companies have multiple web properties (e.g. a main site, a blog, maybe app subdomains). Cookiebot offers cross-domain consent sharing, meaning if a user consents on one domain, that consent can be recognised on your other domains so they aren’t prompted repeatedly. This provides a smoother experience across your ecosystem. It requires that the sites share the same Cookiebot account setup, and while it generally works well, it’s wise to test it (there have been instances where cross-domain consent needs careful configuration to be effective).
Cookiebot integrates with a wide range of CMS and marketing platforms. It provides plug-ins or guides for popular systems like WordPress, Shopify, Joomla, Drupal, and of course Webflow. It’s also Google-certified, meaning it works with Google Tag Manager and Google Consent Mode for Analytics/Ads out of the gate. For a growth team, this means you can slot Cookiebot into your existing stack without needing to rebuild how you deploy tags. For example, you can configure Google Tag Manager to only fire certain tags when Cookiebot indicates the user consented to “analytics” or “marketing” aligning your tracking with user preferences.
Every user’s consent decision is logged in Cookiebot’s system, and you can access these records if needed (for example, to demonstrate compliance in an audit). The tool also provides some summary stats, like how many users opt in to various categories. This data can help B2B marketers understand the impact of privacy choices e.g. if a large chunk of visitors decline marketing cookies, your retargeting audiences might be smaller. Having these insights allows you to adjust your strategy or the wording on your banner if needed.
Cookiebot comes with a set of pre-designed banner templates that cover common use cases (e.g. a simple footer banner, a modal dialog, etc.). You can customise the text on all of them through the Cookiebot admin, so you can explain why you use cookies in plain language that suits your brand. The design (colours, position, and style) can be tweaked to a degree for instance, choosing a light or dark theme, or deciding if a “Reject all” button is immediately visible. On paid plans, you can remove the Cookiebot branding. For those with specific branding needs, Cookiebot also offers a “custom” template option where you can code your own banner using HTML/CSS/JS for complete control, though this requires more technical effort.
Cookiebot is one of several cookie consent solutions on the market. Depending on your budget and needs, you might evaluate these alternatives:
Setting up Cookiebot on a Webflow site is straightforward and doesn’t require heavy coding. Here are the basic steps to get up and running:
Customising your Cookiebot banner allows you to create a more on-brand and user-friendly experience. Start with the configuration options in the Cookiebot admin: you can change colours, choose the banner position (e.g. top bar, bottom bar, dialog box), and decide which buttons to show. For many B2B companies, simply adding your company name into the consent message and adjusting the style to match your website’s colour scheme is enough to make the banner feel integrated. Cookiebot lets you edit all the textual content you can, for example, rewrite the description of cookie categories to be less technical, or localise the text for different languages. If your site is multilingual, make sure to add translations for each language in the Cookiebot settings (the interface allows you to provide custom text for each language, or uses auto-translated defaults which you can tweak).
For deeper customisation, Cookiebot’s Custom Banner template is an option. This requires front-end coding: you essentially design your own HTML/CSS for the banner and then hook it into Cookiebot’s functionality. The Cookiebot developer documentation provides a JavaScript API and examples for this route. While a fully custom banner can match your exact branding and UX preferences, most B2B teams find the built-in templates with minor styling adjustments to be sufficient (and much faster to implement). Another aspect of customisation is the preferences centre (or “Privacy Settings” pop-up that appears if a user wants to change their consent later via the Privacy Trigger icon). Ensure that this too is styled reasonably and that the text clearly explains each category of cookies a well-informed user is more likely to consent to, say, “Analytics cookies to help us improve the site” than a vague description.
In summary, take advantage of Cookiebot’s flexibility in content and styling, but avoid over-complicating it. The goal is to make the banner noticeable but not obnoxious, clear in its wording, and aligned with your brand’s trustworthiness.
Even with a great tool like Cookiebot, there are a few common pitfalls to watch out for during implementation:
By minding these details, you’ll ensure your cookie consent implementation remains solid. Cookiebot, when properly set up, significantly reduces the manual effort of compliance, but your oversight and testing will guarantee everything works as intended keeping your B2B site both law-abiding and user-friendly.
My personal notes on how to use this tool.
Privacy isn’t just a legal box to tick it’s fundamental to user trust. Modern privacy laws worldwide (from the EU’s GDPR to the US CCPA and beyond) require websites to get informed, opt-in consent before using non-essential cookies or trackers. In practical terms, if your B2B site uses analytics, advertising pixels, or any cookie not strictly necessary for the site to function, you likely need a consent mechanism in place. Failing to do so can lead to penalties (GDPR fines can reach up to 4% of global revenue or €20 million). Equally important, a clear cookie consent process demonstrates respect for your visitors’ data. This transparency helps build credibility and can improve engagement users are more likely to trust and do business with companies that openly prioritise their privacy. In the B2B world, where sales often involve security reviews and due diligence, showing that you handle data properly (starting with cookie consent) can smooth the path to trust with potential clients.
Cookiebot is a Consent Management Platform (CMP) essentially a tool designed to automate and simplify website cookie compliance. Founded in Denmark and now part of Usercentrics, Cookiebot specialises in managing cookie consents on websites of all sizes. It works by displaying a cookie consent banner on your site and automatically handling the behind-the-scenes tasks needed for compliance. Once installed, Cookiebot scans your website to detect all cookies and tracking technologies in use and categorises them (e.g. necessary, preferences, analytics, marketing). It then ensures that no non-essential cookies are activated until the user gives consent this is achieved through an auto-blocking mechanism that either holds back scripts or uses consent-aware tag loading. The tool also generates a detailed cookie declaration (a list of all cookies found, with descriptions) that you can embed on a privacy or cookie policy page for full transparency. When a visitor interacts with the banner, Cookiebot records their consent preferences (consent given or declined per category) and stores that record securely (helping you prove compliance if needed). In short, Cookiebot acts as an automated privacy assistant: it asks your users for permission in a compliant way, remembers their choices, and keeps your site from dropping cookies it shouldn’t.
B2B marketers and founders need features that not only keep the site compliant but also fit into a broader marketing tech stack and international business needs. Here are some of the key Cookiebot features and why they’re valuable:
Cookiebot supports major privacy laws and guidelines out of the box. Its standard banner configurations meet requirements of GDPR in Europe, CCPA/CPRA in California, and other regulations (e.g. Brazil’s LGPD, South Africa’s POPIA). This means one implementation can make your site compliant across multiple regions without custom logic.
The platform’s scanner audits your website for cookies and trackers automatically (usually every day or week). It identifies cookies and assigns them to categories (like marketing vs. analytics), which is essential for presenting users with accurate choices. This saves you the labour of hunting down every script on your site a big win if you use many SaaS tools or third-party integrations.
If your B2B site serves global audiences, Cookiebot can adapt to visitors’ locations and language preferences. You can configure the banner to only display for users in jurisdictions that require consent, and it will automatically show text in the visitor’s language (or allow you to provide translations). Multi-language support ensures that a German or French visitor sees the cookie info in their native language, which improves comprehension and trust. (Note that multi-language banners are a premium feature the free tier won’t include automatic translations.)
Many B2B companies have multiple web properties (e.g. a main site, a blog, maybe app subdomains). Cookiebot offers cross-domain consent sharing, meaning if a user consents on one domain, that consent can be recognised on your other domains so they aren’t prompted repeatedly. This provides a smoother experience across your ecosystem. It requires that the sites share the same Cookiebot account setup, and while it generally works well, it’s wise to test it (there have been instances where cross-domain consent needs careful configuration to be effective).
Cookiebot integrates with a wide range of CMS and marketing platforms. It provides plug-ins or guides for popular systems like WordPress, Shopify, Joomla, Drupal, and of course Webflow. It’s also Google-certified, meaning it works with Google Tag Manager and Google Consent Mode for Analytics/Ads out of the gate. For a growth team, this means you can slot Cookiebot into your existing stack without needing to rebuild how you deploy tags. For example, you can configure Google Tag Manager to only fire certain tags when Cookiebot indicates the user consented to “analytics” or “marketing” aligning your tracking with user preferences.
Every user’s consent decision is logged in Cookiebot’s system, and you can access these records if needed (for example, to demonstrate compliance in an audit). The tool also provides some summary stats, like how many users opt in to various categories. This data can help B2B marketers understand the impact of privacy choices e.g. if a large chunk of visitors decline marketing cookies, your retargeting audiences might be smaller. Having these insights allows you to adjust your strategy or the wording on your banner if needed.
Cookiebot comes with a set of pre-designed banner templates that cover common use cases (e.g. a simple footer banner, a modal dialog, etc.). You can customise the text on all of them through the Cookiebot admin, so you can explain why you use cookies in plain language that suits your brand. The design (colours, position, and style) can be tweaked to a degree for instance, choosing a light or dark theme, or deciding if a “Reject all” button is immediately visible. On paid plans, you can remove the Cookiebot branding. For those with specific branding needs, Cookiebot also offers a “custom” template option where you can code your own banner using HTML/CSS/JS for complete control, though this requires more technical effort.
Cookiebot is one of several cookie consent solutions on the market. Depending on your budget and needs, you might evaluate these alternatives:
Setting up Cookiebot on a Webflow site is straightforward and doesn’t require heavy coding. Here are the basic steps to get up and running:
Customising your Cookiebot banner allows you to create a more on-brand and user-friendly experience. Start with the configuration options in the Cookiebot admin: you can change colours, choose the banner position (e.g. top bar, bottom bar, dialog box), and decide which buttons to show. For many B2B companies, simply adding your company name into the consent message and adjusting the style to match your website’s colour scheme is enough to make the banner feel integrated. Cookiebot lets you edit all the textual content you can, for example, rewrite the description of cookie categories to be less technical, or localise the text for different languages. If your site is multilingual, make sure to add translations for each language in the Cookiebot settings (the interface allows you to provide custom text for each language, or uses auto-translated defaults which you can tweak).
For deeper customisation, Cookiebot’s Custom Banner template is an option. This requires front-end coding: you essentially design your own HTML/CSS for the banner and then hook it into Cookiebot’s functionality. The Cookiebot developer documentation provides a JavaScript API and examples for this route. While a fully custom banner can match your exact branding and UX preferences, most B2B teams find the built-in templates with minor styling adjustments to be sufficient (and much faster to implement). Another aspect of customisation is the preferences centre (or “Privacy Settings” pop-up that appears if a user wants to change their consent later via the Privacy Trigger icon). Ensure that this too is styled reasonably and that the text clearly explains each category of cookies a well-informed user is more likely to consent to, say, “Analytics cookies to help us improve the site” than a vague description.
In summary, take advantage of Cookiebot’s flexibility in content and styling, but avoid over-complicating it. The goal is to make the banner noticeable but not obnoxious, clear in its wording, and aligned with your brand’s trustworthiness.
Even with a great tool like Cookiebot, there are a few common pitfalls to watch out for during implementation:
By minding these details, you’ll ensure your cookie consent implementation remains solid. Cookiebot, when properly set up, significantly reduces the manual effort of compliance, but your oversight and testing will guarantee everything works as intended keeping your B2B site both law-abiding and user-friendly.
Privacy isn’t just a legal box to tick it’s fundamental to user trust. Modern privacy laws worldwide (from the EU’s GDPR to the US CCPA and beyond) require websites to get informed, opt-in consent before using non-essential cookies or trackers. In practical terms, if your B2B site uses analytics, advertising pixels, or any cookie not strictly necessary for the site to function, you likely need a consent mechanism in place. Failing to do so can lead to penalties (GDPR fines can reach up to 4% of global revenue or €20 million). Equally important, a clear cookie consent process demonstrates respect for your visitors’ data. This transparency helps build credibility and can improve engagement users are more likely to trust and do business with companies that openly prioritise their privacy. In the B2B world, where sales often involve security reviews and due diligence, showing that you handle data properly (starting with cookie consent) can smooth the path to trust with potential clients.
Cookiebot is a Consent Management Platform (CMP) essentially a tool designed to automate and simplify website cookie compliance. Founded in Denmark and now part of Usercentrics, Cookiebot specialises in managing cookie consents on websites of all sizes. It works by displaying a cookie consent banner on your site and automatically handling the behind-the-scenes tasks needed for compliance. Once installed, Cookiebot scans your website to detect all cookies and tracking technologies in use and categorises them (e.g. necessary, preferences, analytics, marketing). It then ensures that no non-essential cookies are activated until the user gives consent this is achieved through an auto-blocking mechanism that either holds back scripts or uses consent-aware tag loading. The tool also generates a detailed cookie declaration (a list of all cookies found, with descriptions) that you can embed on a privacy or cookie policy page for full transparency. When a visitor interacts with the banner, Cookiebot records their consent preferences (consent given or declined per category) and stores that record securely (helping you prove compliance if needed). In short, Cookiebot acts as an automated privacy assistant: it asks your users for permission in a compliant way, remembers their choices, and keeps your site from dropping cookies it shouldn’t.
B2B marketers and founders need features that not only keep the site compliant but also fit into a broader marketing tech stack and international business needs. Here are some of the key Cookiebot features and why they’re valuable:
Cookiebot supports major privacy laws and guidelines out of the box. Its standard banner configurations meet requirements of GDPR in Europe, CCPA/CPRA in California, and other regulations (e.g. Brazil’s LGPD, South Africa’s POPIA). This means one implementation can make your site compliant across multiple regions without custom logic.
The platform’s scanner audits your website for cookies and trackers automatically (usually every day or week). It identifies cookies and assigns them to categories (like marketing vs. analytics), which is essential for presenting users with accurate choices. This saves you the labour of hunting down every script on your site a big win if you use many SaaS tools or third-party integrations.
If your B2B site serves global audiences, Cookiebot can adapt to visitors’ locations and language preferences. You can configure the banner to only display for users in jurisdictions that require consent, and it will automatically show text in the visitor’s language (or allow you to provide translations). Multi-language support ensures that a German or French visitor sees the cookie info in their native language, which improves comprehension and trust. (Note that multi-language banners are a premium feature the free tier won’t include automatic translations.)
Many B2B companies have multiple web properties (e.g. a main site, a blog, maybe app subdomains). Cookiebot offers cross-domain consent sharing, meaning if a user consents on one domain, that consent can be recognised on your other domains so they aren’t prompted repeatedly. This provides a smoother experience across your ecosystem. It requires that the sites share the same Cookiebot account setup, and while it generally works well, it’s wise to test it (there have been instances where cross-domain consent needs careful configuration to be effective).
Cookiebot integrates with a wide range of CMS and marketing platforms. It provides plug-ins or guides for popular systems like WordPress, Shopify, Joomla, Drupal, and of course Webflow. It’s also Google-certified, meaning it works with Google Tag Manager and Google Consent Mode for Analytics/Ads out of the gate. For a growth team, this means you can slot Cookiebot into your existing stack without needing to rebuild how you deploy tags. For example, you can configure Google Tag Manager to only fire certain tags when Cookiebot indicates the user consented to “analytics” or “marketing” aligning your tracking with user preferences.
Every user’s consent decision is logged in Cookiebot’s system, and you can access these records if needed (for example, to demonstrate compliance in an audit). The tool also provides some summary stats, like how many users opt in to various categories. This data can help B2B marketers understand the impact of privacy choices e.g. if a large chunk of visitors decline marketing cookies, your retargeting audiences might be smaller. Having these insights allows you to adjust your strategy or the wording on your banner if needed.
Cookiebot comes with a set of pre-designed banner templates that cover common use cases (e.g. a simple footer banner, a modal dialog, etc.). You can customise the text on all of them through the Cookiebot admin, so you can explain why you use cookies in plain language that suits your brand. The design (colours, position, and style) can be tweaked to a degree for instance, choosing a light or dark theme, or deciding if a “Reject all” button is immediately visible. On paid plans, you can remove the Cookiebot branding. For those with specific branding needs, Cookiebot also offers a “custom” template option where you can code your own banner using HTML/CSS/JS for complete control, though this requires more technical effort.
Cookiebot is one of several cookie consent solutions on the market. Depending on your budget and needs, you might evaluate these alternatives:
Setting up Cookiebot on a Webflow site is straightforward and doesn’t require heavy coding. Here are the basic steps to get up and running:
Customising your Cookiebot banner allows you to create a more on-brand and user-friendly experience. Start with the configuration options in the Cookiebot admin: you can change colours, choose the banner position (e.g. top bar, bottom bar, dialog box), and decide which buttons to show. For many B2B companies, simply adding your company name into the consent message and adjusting the style to match your website’s colour scheme is enough to make the banner feel integrated. Cookiebot lets you edit all the textual content you can, for example, rewrite the description of cookie categories to be less technical, or localise the text for different languages. If your site is multilingual, make sure to add translations for each language in the Cookiebot settings (the interface allows you to provide custom text for each language, or uses auto-translated defaults which you can tweak).
For deeper customisation, Cookiebot’s Custom Banner template is an option. This requires front-end coding: you essentially design your own HTML/CSS for the banner and then hook it into Cookiebot’s functionality. The Cookiebot developer documentation provides a JavaScript API and examples for this route. While a fully custom banner can match your exact branding and UX preferences, most B2B teams find the built-in templates with minor styling adjustments to be sufficient (and much faster to implement). Another aspect of customisation is the preferences centre (or “Privacy Settings” pop-up that appears if a user wants to change their consent later via the Privacy Trigger icon). Ensure that this too is styled reasonably and that the text clearly explains each category of cookies a well-informed user is more likely to consent to, say, “Analytics cookies to help us improve the site” than a vague description.
In summary, take advantage of Cookiebot’s flexibility in content and styling, but avoid over-complicating it. The goal is to make the banner noticeable but not obnoxious, clear in its wording, and aligned with your brand’s trustworthiness.
Even with a great tool like Cookiebot, there are a few common pitfalls to watch out for during implementation:
By minding these details, you’ll ensure your cookie consent implementation remains solid. Cookiebot, when properly set up, significantly reduces the manual effort of compliance, but your oversight and testing will guarantee everything works as intended keeping your B2B site both law-abiding and user-friendly.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Set up funnel tracking that works. Use tag manager and analytics to capture key actions and track what actually drives results across channels, forms and the CRM.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.
Topic
Playbook
Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.
Topic
Playbook
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Topic
Playbook
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Topic
Playbook
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Topic
Playbook
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Integration platform that runs code and workflows, great for custom automations beyond no code limits.
On device transcription for audio and video, quick and private, useful for notes and content.
Collaborative design tool for layouts and assets, great for landing pages, ads and quick iteration with stakeholders.
Course platform with hosting, payments and quizzes, good for training offers that need speed to launch.
Cloud phone system built for sales teams, with call routing, recordings and CRM logging that makes follow up and coaching easier.
Personal task app with quick capture, filters and calm design, great for managing work and habits.
