LastPass remains a practical choice for B2B marketing teams that need to share passwords safely and efficiently. It excels in core functionality: storing credentials securely, auto-filling them across sites, and making it easy to manage access for multiple users. For busy teams juggling dozens of tools from AdWords to analytics dashboards LastPass can significantly cut down the time spent recovering or resetting passwords. It encourages good security habits as well, since team members can generate unique, strong passwords without having to remember them. In daily operations, this means fewer login hassles and less likelihood of dangerous shortcuts like reusing passwords.
There are clear strengths that make LastPass a compelling tool for growth-focused teams. Collaboration is safer and more streamlined; you can share a login with a colleague or external consultant in seconds and decide whether they can see the password or just use it. This is especially useful when working with freelancers or agencies on campaigns you maintain control over your accounts. The platform is also broadly compatible, with browser extensions for Chrome, Firefox, Edge and others, plus mobile support, so everyone on the team can use it on their preferred devices. In practice, once set up, LastPass runs in the background and integrates into your workflow with minimal disruption. It also offers helpful extras like secure notes and form-fill profiles, which some teams use to store Wi-Fi passwords, credit card details or other sensitive info needed for marketing operations.
However, no review would be honest without addressing LastPass’s limitations and recent security issues. The 2022 breach was a serious blow to its reputation hackers obtained encrypted vault data, and by late 2024 attackers had reportedly stolen over $12 million in cryptocurrency from LastPass users as a result. While the vaults were encrypted, this incident highlighted that if a user’s master password is weak or reused elsewhere, even encrypted data can be compromised. LastPass has since increased security measures and communication, but the breach serves as a reminder that a password manager is not a set-and-forget solution. Teams using LastPass should enforce strong master passwords and enable multi-factor authentication on their accounts to mitigate such risks. The company’s breach response and transparency were also criticised by some, which might concern organisations that prioritise security above all else.
In comparison to other password managers, LastPass sits somewhere in the middle of the pack. It offers a very full feature set and a convenient free tier for personal use, but its Premium and Business plans come at a moderate cost. Some competitors like Bitwarden have gained popularity for being open-source and having a cleaner security record, and 1Password is often praised for its user interface and robust family/team sharing experience. If your team highly values open-source credibility or a sleek UX, those alternatives might be worth a look. That said, LastPass still gets the job done for countless businesses, and many teams stick with it for its balance of usability and features. It is best suited for organisations that need an easy-to-implement, widely supported password manager to improve their security immediately especially if they are moving up from insecure practices like shared spreadsheets. In scenarios where top-notch security assurance is crucial (e.g. managing ultra-sensitive data), leadership might lean toward other solutions, but for everyday marketing operations LastPass strikes a practical balance.
Bottom line: LastPass can be a valuable addition to a growth team’s toolkit, providing an immediate upgrade in security and convenience. Just go in with eyes open about its recent history, enforce good security practices internally, and it will significantly reduce your password management headaches.
