Loom

Use case fit

Loom is an essential tool for B2B marketers and founders who need to facilitate remote communication, whether through internal team discussions or with clients and prospects. It’s particularly beneficial for those who need to provide feedback quickly or explain complex concepts without arranging formal meetings. Loom is also great for demonstrating product features, running webinars, or creating walkthroughs. If your business involves a significant amount of client communication, customer onboarding, or remote collaboration, Loom is an ideal choice. However, if your communications are mostly text-based or don’t require video content, the tool may be less essential.

User experience

Loom boasts a straightforward interface, making it easy for anyone to record and share videos. Whether you're a beginner or an experienced user, you can quickly start creating content. The Chrome extension allows for immediate recording with just a few clicks, making the process feel seamless. However, for larger files or lengthy videos, the upload process may feel a little slower or clunky, particularly on the free plan. Despite these small frustrations, the user experience remains one of Loom’s strongest attributes.

Integrations and compatibility

Loom integrates well with popular tools such as Slack, Google Workspace, and Salesforce. These integrations allow seamless sharing of videos within your team’s workflow, ensuring that marketing, sales, and customer service teams can benefit from quick video updates. If your organisation relies on niche tools that aren’t as commonly supported, Loom might require workarounds to make it fit into your ecosystem. Still, its compatibility with major platforms makes it an excellent option for many businesses.

Pricing and value

Loom provides a free plan that offers the basics for individual use, making it an excellent starting point for small businesses or teams. The free plan includes video recording, sharing, and storage. However, as businesses grow and require more advanced features like editing, analytics, and additional storage, the paid plans are necessary. The premium plans, starting at around €8 per month, can quickly become an ongoing expense, especially for larger teams. It’s important to assess whether the extra features in the paid versions are worth the investment for your specific business needs.

Loom is a valuable tool that I use frequently for B2B communication, and I recommend it for teams that rely on asynchronous communication. Whether it's explaining a growth strategy to a client, providing detailed feedback on a marketing campaign, or demonstrating how to use a new product feature, Loom simplifies the process by allowing you to record videos that convey your thoughts clearly and efficiently.

Strengths

One of Loom’s strongest features is its simplicity. The platform’s user-friendly interface ensures that even those with little technical expertise can start recording and sharing content immediately. This is particularly beneficial for busy marketers and founders who don’t want to waste time on complicated software.

The speed of communication with Loom is another major advantage. Rather than setting up meetings or drafting long emails, Loom allows you to quickly record and share videos, reducing the need for back-and-forth communication. It’s an excellent tool for providing clear, concise feedback on projects or strategies without the delay of scheduling meetings.

Moreover, Loom excels in fostering better collaboration within remote teams. As someone who has managed teams virtually, I’ve found it invaluable for offering real-time explanations and sharing ideas, ensuring that all team members are aligned, even when working in different locations. Loom provides a face-to-face experience that makes remote communication feel more personal, which can often be a challenge in the digital age.

Limitations

While Loom’s basic features are sufficient for most small businesses, its free plan can be restrictive for growing teams. With video length and storage limitations, businesses with a high demand for video content may quickly find themselves needing to upgrade to a paid plan. For larger organisations or teams with a heavy focus on video content, this can become a considerable expense.

Another limitation is the lack of advanced editing capabilities in the free version. While Loom offers some basic video trimming, those looking for in-depth editing, such as adding annotations or custom branding, will need to opt for the premium plans. For businesses that require polished, professional video content, this could be a barrier.

Best fit

Loom is best suited for businesses with remote teams or those who frequently communicate with clients through video. It’s an ideal choice for B2B marketing teams who need to deliver presentations, demos, or explanations without scheduling time-consuming meetings. Additionally, it’s highly effective for customer support teams who need to provide visual troubleshooting or guidance to clients.

While Loom is useful for a wide range of businesses, it’s particularly effective for smaller teams or startups that need a cost-effective way to communicate and scale video content without requiring expensive video production software. Larger teams may find the cost of premium plans justified, especially if they rely heavily on video for communication and marketing.

Loom is a tool designed to simplify communication in the digital world. It allows users to record videos directly from their screen or webcam and share them instantly with others. For B2B marketers and founders, Loom can be a game-changer, offering a more engaging and efficient way to communicate with clients, prospects, and team members. In this guide, we will explore how Loom works, its core features, use cases, and how it can be integrated into your business operations.

Core features of Loom

Screen recording and video creation

Loom’s primary feature is its ability to record both your screen and webcam. This is ideal for B2B marketers who need to demonstrate products, explain strategies, or provide customer support. Whether you’re presenting a marketing plan, showcasing a new feature, or offering a client a personalised update, Loom makes it easy to share these insights visually. The screen recording feature allows for an interactive experience that text or static images simply cannot replicate.

Video sharing and embedding

Once your video is recorded, Loom provides you with a unique link to share it instantly. This makes the sharing process quick and hassle-free, saving time compared to uploading videos to a platform like YouTube or Vimeo. Additionally, Loom allows you to embed videos directly into emails, web pages, or blog posts, making it a valuable tool for B2B marketers looking to integrate video into their content strategy.

Video analytics

Loom provides analytics that show how many times your video has been viewed and who has watched it. This data is invaluable for B2B marketers looking to track engagement and determine the effectiveness of their video content. It also helps identify potential leads or prospects who might be interested in your offering, allowing you to follow up with tailored outreach.

Video editing

Although Loom’s free plan comes with basic trimming features, the premium plans unlock additional editing capabilities. These features include adding custom branding, captions, and annotations, which can make your videos more professional and tailored to your brand. For businesses looking to use video as a cornerstone of their marketing efforts, the premium editing options are essential for creating polished, high-quality content.

How B2B marketers can benefit from Loom

Speeding up client onboarding

Client onboarding is one of the most important yet time-consuming aspects of B2B marketing. Loom allows you to record detailed walkthroughs of your onboarding process, explaining each step clearly and visually. By sharing these videos with clients, you can reduce the need for multiple meetings and make the onboarding process more efficient. This not only saves time for both you and your clients but also ensures that the information is delivered consistently every time.

Communicating marketing insights and performance

Loom is also useful for reporting and sharing marketing insights. Instead of sending static reports or lengthy emails, B2B marketers can use Loom to record a video that highlights key performance metrics, explains the results, and offers insights. This makes it easier for clients and internal teams to grasp the data, as video content tends to be more engaging than written reports. Additionally, it allows for more detailed explanations, especially when dealing with complex data.

Creating product demos and tutorials

B2B marketers often need to create product demos to showcase their offerings to potential clients. Loom is an excellent tool for creating these demos, as it allows you to record your screen while demonstrating how the product works. You can also use Loom to create tutorials or FAQs for your audience, providing valuable content that educates prospects about the product and its features.

Improving team collaboration

Loom helps bridge communication gaps within remote teams. Instead of relying on email chains or meetings, team members can create Loom videos to share updates, ask questions, or offer feedback. This makes it easier to collaborate on projects without scheduling conflicts and ensures that everyone is on the same page.

Integrating Loom with your marketing tools

Integration with CRM and marketing tools

Loom integrates seamlessly with a variety of CRM and marketing tools like HubSpot, Slack, and Salesforce. For B2B marketers, these integrations mean that videos can be easily shared within your existing workflows. For example, sales teams can share Loom videos directly with prospects from within the CRM, and marketing teams can use the videos as part of their email campaigns or lead nurturing efforts.

Collaboration with tools like Google Docs and Notion

Loom integrates well with Google Docs and Notion, allowing users to embed videos directly into project documentation or shared resources. This makes it easy for teams to access Loom videos while reviewing content or working on collaborative projects. By embedding Loom videos into these tools, you can create a centralised hub for all project materials, making it easier for everyone to stay informed.

Pricing structure: Is Loom worth the investment?

Free plan

The free plan offers basic functionality, including screen recording, video sharing, and limited storage. It’s ideal for individuals or small teams who only need to create occasional videos and share them quickly. However, the limitations in video length and storage may become a concern for businesses that require more frequent video usage.

Paid plans

For businesses that need additional features, such as advanced editing, video analytics, and more storage, Loom offers paid plans starting at €8 per user per month. These plans provide enhanced functionality and are ideal for marketing teams or businesses looking to integrate video into their communication strategy on a larger scale.

Final thoughts: Should you invest in Loom?

Loom is a valuable tool for B2B marketers and founders who rely on remote communication and video content. Its simplicity, ease of use, and integrations with other marketing tools make it a great choice for businesses looking to streamline their video communication. However, the cost of premium plans can add up, especially for larger teams. It’s important to assess your specific needs and decide if Loom’s premium features are worth the investment for your business. If video content is a crucial part of your marketing strategy, Loom offers great value.