Screen recording for quick updates and walkthroughs faster than meetings, clearer than text, excellent for async teams and client communication.
Loom records your screen and voice into shareable videos, replacing some meetings and long emails with quick, personal async messages.
You're tired of scheduling meetings for simple updates, want to explain things visually without writing essays, and work with remote teams.
€
180
/ year
€
15
/ month
Record product demos and feature walkthroughs
Share quick updates instead of meetings
Create training videos and process docs
Remote teams documenting processes, customer success explaining features, and anyone who finds themselves saying "it would be easier to just show you".
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Fireflies.ai transcribes meetings, extracts action items, and syncs notes to CRM with searchable meeting library for team collaboration.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Loom is brilliant for async communication but recordings accumulate quickly you'll need organisation to stay useful. Free plan allows 25 videos per person, then Starter (around €8/user/month) adds unlimited videos and editing. Compared to recording locally, Loom makes sharing frictionless with instant links and embedded playback. The platform works when you intentionally replace meetings and lengthy emails with quick recordings. If your team is mostly synchronous or in-office, you won't use it much. Loom shines for remote teams, customer-facing roles, and anyone creating training content. Simple enough that everyone can use it without training.
My personal notes on how to use this tool.
Loom is a tool designed to simplify communication in the digital world. It allows users to record videos directly from their screen or webcam and share them instantly with others. For B2B marketers and founders, Loom can be a game-changer, offering a more engaging and efficient way to communicate with clients, prospects, and team members. In this guide, we will explore how Loom works, its core features, use cases, and how it can be integrated into your business operations.
Loom’s primary feature is its ability to record both your screen and webcam. This is ideal for B2B marketers who need to demonstrate products, explain strategies, or provide customer support. Whether you’re presenting a marketing plan, showcasing a new feature, or offering a client a personalised update, Loom makes it easy to share these insights visually. The screen recording feature allows for an interactive experience that text or static images simply cannot replicate.
Once your video is recorded, Loom provides you with a unique link to share it instantly. This makes the sharing process quick and hassle-free, saving time compared to uploading videos to a platform like YouTube or Vimeo. Additionally, Loom allows you to embed videos directly into emails, web pages, or blog posts, making it a valuable tool for B2B marketers looking to integrate video into their content strategy.
Loom provides analytics that show how many times your video has been viewed and who has watched it. This data is invaluable for B2B marketers looking to track engagement and determine the effectiveness of their video content. It also helps identify potential leads or prospects who might be interested in your offering, allowing you to follow up with tailored outreach.
Although Loom’s free plan comes with basic trimming features, the premium plans unlock additional editing capabilities. These features include adding custom branding, captions, and annotations, which can make your videos more professional and tailored to your brand. For businesses looking to use video as a cornerstone of their marketing efforts, the premium editing options are essential for creating polished, high-quality content.
Client onboarding is one of the most important yet time-consuming aspects of B2B marketing. Loom allows you to record detailed walkthroughs of your onboarding process, explaining each step clearly and visually. By sharing these videos with clients, you can reduce the need for multiple meetings and make the onboarding process more efficient. This not only saves time for both you and your clients but also ensures that the information is delivered consistently every time.
Loom is also useful for reporting and sharing marketing insights. Instead of sending static reports or lengthy emails, B2B marketers can use Loom to record a video that highlights key performance metrics, explains the results, and offers insights. This makes it easier for clients and internal teams to grasp the data, as video content tends to be more engaging than written reports. Additionally, it allows for more detailed explanations, especially when dealing with complex data.
B2B marketers often need to create product demos to showcase their offerings to potential clients. Loom is an excellent tool for creating these demos, as it allows you to record your screen while demonstrating how the product works. You can also use Loom to create tutorials or FAQs for your audience, providing valuable content that educates prospects about the product and its features.
Loom helps bridge communication gaps within remote teams. Instead of relying on email chains or meetings, team members can create Loom videos to share updates, ask questions, or offer feedback. This makes it easier to collaborate on projects without scheduling conflicts and ensures that everyone is on the same page.
Loom integrates seamlessly with a variety of CRM and marketing tools like HubSpot, Slack, and Salesforce. For B2B marketers, these integrations mean that videos can be easily shared within your existing workflows. For example, sales teams can share Loom videos directly with prospects from within the CRM, and marketing teams can use the videos as part of their email campaigns or lead nurturing efforts.
Loom integrates well with Google Docs and Notion, allowing users to embed videos directly into project documentation or shared resources. This makes it easy for teams to access Loom videos while reviewing content or working on collaborative projects. By embedding Loom videos into these tools, you can create a centralised hub for all project materials, making it easier for everyone to stay informed.
The free plan offers basic functionality, including screen recording, video sharing, and limited storage. It’s ideal for individuals or small teams who only need to create occasional videos and share them quickly. However, the limitations in video length and storage may become a concern for businesses that require more frequent video usage.
For businesses that need additional features, such as advanced editing, video analytics, and more storage, Loom offers paid plans starting at €8 per user per month. These plans provide enhanced functionality and are ideal for marketing teams or businesses looking to integrate video into their communication strategy on a larger scale.
Loom is a valuable tool for B2B marketers and founders who rely on remote communication and video content. Its simplicity, ease of use, and integrations with other marketing tools make it a great choice for businesses looking to streamline their video communication. However, the cost of premium plans can add up, especially for larger teams. It’s important to assess your specific needs and decide if Loom’s premium features are worth the investment for your business. If video content is a crucial part of your marketing strategy, Loom offers great value.
Loom is a tool designed to simplify communication in the digital world. It allows users to record videos directly from their screen or webcam and share them instantly with others. For B2B marketers and founders, Loom can be a game-changer, offering a more engaging and efficient way to communicate with clients, prospects, and team members. In this guide, we will explore how Loom works, its core features, use cases, and how it can be integrated into your business operations.
Loom’s primary feature is its ability to record both your screen and webcam. This is ideal for B2B marketers who need to demonstrate products, explain strategies, or provide customer support. Whether you’re presenting a marketing plan, showcasing a new feature, or offering a client a personalised update, Loom makes it easy to share these insights visually. The screen recording feature allows for an interactive experience that text or static images simply cannot replicate.
Once your video is recorded, Loom provides you with a unique link to share it instantly. This makes the sharing process quick and hassle-free, saving time compared to uploading videos to a platform like YouTube or Vimeo. Additionally, Loom allows you to embed videos directly into emails, web pages, or blog posts, making it a valuable tool for B2B marketers looking to integrate video into their content strategy.
Loom provides analytics that show how many times your video has been viewed and who has watched it. This data is invaluable for B2B marketers looking to track engagement and determine the effectiveness of their video content. It also helps identify potential leads or prospects who might be interested in your offering, allowing you to follow up with tailored outreach.
Although Loom’s free plan comes with basic trimming features, the premium plans unlock additional editing capabilities. These features include adding custom branding, captions, and annotations, which can make your videos more professional and tailored to your brand. For businesses looking to use video as a cornerstone of their marketing efforts, the premium editing options are essential for creating polished, high-quality content.
Client onboarding is one of the most important yet time-consuming aspects of B2B marketing. Loom allows you to record detailed walkthroughs of your onboarding process, explaining each step clearly and visually. By sharing these videos with clients, you can reduce the need for multiple meetings and make the onboarding process more efficient. This not only saves time for both you and your clients but also ensures that the information is delivered consistently every time.
Loom is also useful for reporting and sharing marketing insights. Instead of sending static reports or lengthy emails, B2B marketers can use Loom to record a video that highlights key performance metrics, explains the results, and offers insights. This makes it easier for clients and internal teams to grasp the data, as video content tends to be more engaging than written reports. Additionally, it allows for more detailed explanations, especially when dealing with complex data.
B2B marketers often need to create product demos to showcase their offerings to potential clients. Loom is an excellent tool for creating these demos, as it allows you to record your screen while demonstrating how the product works. You can also use Loom to create tutorials or FAQs for your audience, providing valuable content that educates prospects about the product and its features.
Loom helps bridge communication gaps within remote teams. Instead of relying on email chains or meetings, team members can create Loom videos to share updates, ask questions, or offer feedback. This makes it easier to collaborate on projects without scheduling conflicts and ensures that everyone is on the same page.
Loom integrates seamlessly with a variety of CRM and marketing tools like HubSpot, Slack, and Salesforce. For B2B marketers, these integrations mean that videos can be easily shared within your existing workflows. For example, sales teams can share Loom videos directly with prospects from within the CRM, and marketing teams can use the videos as part of their email campaigns or lead nurturing efforts.
Loom integrates well with Google Docs and Notion, allowing users to embed videos directly into project documentation or shared resources. This makes it easy for teams to access Loom videos while reviewing content or working on collaborative projects. By embedding Loom videos into these tools, you can create a centralised hub for all project materials, making it easier for everyone to stay informed.
The free plan offers basic functionality, including screen recording, video sharing, and limited storage. It’s ideal for individuals or small teams who only need to create occasional videos and share them quickly. However, the limitations in video length and storage may become a concern for businesses that require more frequent video usage.
For businesses that need additional features, such as advanced editing, video analytics, and more storage, Loom offers paid plans starting at €8 per user per month. These plans provide enhanced functionality and are ideal for marketing teams or businesses looking to integrate video into their communication strategy on a larger scale.
Loom is a valuable tool for B2B marketers and founders who rely on remote communication and video content. Its simplicity, ease of use, and integrations with other marketing tools make it a great choice for businesses looking to streamline their video communication. However, the cost of premium plans can add up, especially for larger teams. It’s important to assess your specific needs and decide if Loom’s premium features are worth the investment for your business. If video content is a crucial part of your marketing strategy, Loom offers great value.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
The wrong tools waste money and create friction. The right tools compound productivity. Avoid vendor promises and feature bloat. Choose what actually fits your workflow, integrates cleanly, and grows with you.
See playbook
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