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Design, automate and send email campaigns with templates and audience insights built for simplicity.
Annual price
€
525
Attract, capture and convert leads with connected tools for content, forms, workflows and reporting.
Send smarter emails, track results and automate your customer communication without enterprise bloat or pricing.
Email and SMS flows built for DTC brands with deep segmentation and revenue attribution baked in.
Segment by behaviour, personalise flows and drive revenue with owned channels you fully control.
Build smarter email journeys, automate follow-ups and align your sales and marketing around pipeline-driving campaigns.
Manage complex customer journeys with robust lead scoring, personalisation, and full-funnel attribution built for scale.
Nurture leads at scale with advanced campaign logic, deep CRM integrations and reporting for global teams.
MailChimp is one of the most well-known email marketing platforms, offering a user-friendly interface, automation features, and built-in analytics for businesses of all sizes.
MailChimp’s drag-and-drop email builder, pre-made templates, and simple automation workflows make it ideal for businesses just starting with email marketing. It requires little technical expertise and provides an intuitive setup process.
While MailChimp offers basic automation like welcome sequences and abandoned cart emails, it lacks the deep segmentation and event-based triggers found in tools like Drip or ActiveCampaign. Businesses needing advanced workflow automation may find MailChimp too limiting.
MailChimp’s free plan is a great starting point, but its pricing can increase quickly as your subscriber list grows. Businesses with large contact lists may find the cost of premium plans less competitive than alternatives.
MailChimp integrates well with eCommerce platforms, CRMs, and ad networks, but it is not a complete marketing automation or CRM tool. Companies needing multi-channel automation may prefer HubSpot or ActiveCampaign.
Best for:
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Build email workflows that keep leads engaged and moving, using examples from HubSpot that apply across any automation tool.
See playbook
AIDA maps buyer journey: attention, interest, desire, action, letting marketers craft messages that guide prospects from first glance to paid conversion.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Use heatmaps to track user behaviour and optimise your site experience.
Master lead generation techniques to fill your pipeline effectively.
Automate workflows and campaigns for increased marketing efficiency.
Design, automate and send email campaigns with templates and audience insights built for simplicity.
