Calculate the percentage of visitors who complete desired actions to identify friction points and measure the effectiveness of marketing and product changes.

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Definition

Conversion rate

Calculate the percentage of visitors who complete desired actions to identify friction points and measure the effectiveness of marketing and product changes.

Why this matters

Example 1

Example 2

Example 3

How to apply

Conversion rate

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Performance tracking

Strategy without tracking becomes wishful thinking. Build a rhythm that spots problems early, doubles down on what works, and keeps the team aligned on priorities. Turn data into decisions and decisions into momentum.Retry

See playbook
Performance tracking