Spectacle

Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.

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Optimise for sticky customers

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Analyse individual journeys

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Scale based on ROAS and LTV

Spectacle

I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.

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Spectacle

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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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Spectacle

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Founders

Founders

Springlab

Springlab

Nestmanager

Nestmanager

Transpack Packaging

Transpack Packaging

The Talent Institute

The Talent Institute

Stone & Tile Company

Stone & Tile Company

Cortazu

Cortazu

Booomtag

Booomtag

Easy Ergonomics

Easy Ergonomics

Strategiefabriek

Strategiefabriek

SOPHIA MAE

SOPHIA MAE

Bridgefund

Bridgefund

Ligo

Ligo

Klup

Klup

Amberscript

Amberscript

Mooie Boules

Mooie Boules

Kees de Boekhouder

Kees de Boekhouder

Snappcar

Snappcar

Yaya

Yaya

NU

NU

Decathlon

Decathlon

Friesland Campina

Friesland Campina

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B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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Spectacle

Spectacle

Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.