Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.
Spectacle is multi touch attribution for SaaS that shows which campaigns and content drive high LTV customers, with company level journeys, funnels and an audience hub that syncs to ad platforms.
You run a SaaS or subscription model and want multi touch attribution that ties spend to revenue and lifetime value.
€
1188
/ year
€
99
/ month
Find the campaigns that deliver higher LTV customers.
Sync high value audiences to all ad platforms at once.
Compare channels and markets in one reporting.
Teams running product led or sales led motions who need the full journey from first click to revenue.
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Spectacle is a marketing attribution software designed specifically for SaaS and subscription-based companies. It addresses unique challenges such as acquiring "sticky" customers whose lifetime value becomes apparent over time, and tracking long sales funnels where ads play a role in top-of-funnel activities. By attributing revenue to touchpoints in the customer journey, Spectacle provides insights that help optimise marketing strategies for long-term success.
The platform offers multi-touch attribution, allowing businesses to see how different marketing channels contribute to customer acquisition and retention. Spectacle integrates with major ad networks like Google Ads, Meta Ads, TikTok Ads, and more, providing a comprehensive view of campaign performance.
Spectacle integrates seamlessly with tools like Stripe for payment processing, HubSpot for CRM, and CallRail for call tracking. This ease of integration ensures that businesses can implement Spectacle without significant changes to their existing workflows.
My personal notes on how to use this tool.
If you're considering implementing Spectacle to optimise your marketing efforts, here's a step-by-step guide to getting started:
Begin by installing Spectacle on your website using one of the following methods:
Each method is detailed in the Spectacle documentation.
Integrate your advertising platforms with Spectacle to import cost data and attribute revenue to specific campaigns, keywords, and ads. Supported ad networks include:
This integration allows for comprehensive performance tracking across all your paid channels.
Ensure that your ads and campaigns are properly tagged using UTM parameters. Spectacle provides URL templates for each ad network to facilitate this process. Proper tagging ensures accurate attribution of revenue to the correct marketing efforts.
Integrate your payment processor, such as Stripe, with Spectacle. This connection enables Spectacle to attribute revenue to the correct customer journeys, providing insights into how marketing efforts influence customer lifetime value.
Use Spectacle's customer journey feature to view individual customer interactions across all touchpoints. This feature helps identify which marketing activities are most effective in driving long-term value.
Leverage the insights gained from Spectacle to optimise your marketing strategies. Focus on channels and campaigns that drive high lifetime value customers, and adjust or eliminate those that do not contribute effectively.
Spectacle is a powerful tool for businesses aiming to optimise their marketing efforts based on customer lifetime value. By providing multi-touch attribution and integrating with key platforms, it offers valuable insights that can drive more effective marketing strategies. While it is particularly beneficial for SaaS and subscription-based companies, businesses in other sectors may also find value in its features.
If you're considering implementing Spectacle to optimise your marketing efforts, here's a step-by-step guide to getting started:
Begin by installing Spectacle on your website using one of the following methods:
Each method is detailed in the Spectacle documentation.
Integrate your advertising platforms with Spectacle to import cost data and attribute revenue to specific campaigns, keywords, and ads. Supported ad networks include:
This integration allows for comprehensive performance tracking across all your paid channels.
Ensure that your ads and campaigns are properly tagged using UTM parameters. Spectacle provides URL templates for each ad network to facilitate this process. Proper tagging ensures accurate attribution of revenue to the correct marketing efforts.
Integrate your payment processor, such as Stripe, with Spectacle. This connection enables Spectacle to attribute revenue to the correct customer journeys, providing insights into how marketing efforts influence customer lifetime value.
Use Spectacle's customer journey feature to view individual customer interactions across all touchpoints. This feature helps identify which marketing activities are most effective in driving long-term value.
Leverage the insights gained from Spectacle to optimise your marketing strategies. Focus on channels and campaigns that drive high lifetime value customers, and adjust or eliminate those that do not contribute effectively.
Spectacle is a powerful tool for businesses aiming to optimise their marketing efforts based on customer lifetime value. By providing multi-touch attribution and integrating with key platforms, it offers valuable insights that can drive more effective marketing strategies. While it is particularly beneficial for SaaS and subscription-based companies, businesses in other sectors may also find value in its features.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Broken tracking means flying blind. Proper implementation shows exactly which traffic converts, which campaigns deliver ROI, and where to double down. Measurement makes optimisation possible.
See playbook
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