Gmail

Gmail is a widely used email platform that integrates seamlessly with business tools, providing reliable communication, security, and productivity features.

Seamless integration with Google Workspace and third-party apps.

Advanced email filtering and organisation to manage high volumes of communication.

Robust security and spam protection for business and personal use.

Gmail

Considerations

Gmail is the default email platform for millions of businesses, providing a familiar and user-friendly experience. While it is a strong choice for general email communication, it lacks the advanced team collaboration features of tools like Slack or Loom.

Best for general email communication

Gmail is ideal for formal communication, client interactions, and document sharing, especially when integrated with Google Drive and Calendar. If your workflow involves collaborating on files, scheduling meetings, and email-based communication, Gmail is an excellent choice.

Inbox management can be a challenge

For users dealing with high email volume, Gmail’s filters, labels, and priority inbox features help with organisation. However, it still requires manual effort to keep the inbox clutter-free, making tools like Slack or Asana better for internal communication.

Security and reliability

With built-in encryption, two-factor authentication, and phishing protection, Gmail offers strong security measures for business use. However, for real-time, collaborative communication, instant messaging tools may be more effective.

Best for:

  • Businesses that rely on email-based communication.
  • Teams already using Google Workspace.
  • Professionals managing client relationships and external contacts.
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Alternatives for

Gmail

Google WorkspaceGoogle Workspace

Google Workspace

Google Workspace is a cloud-based suite of productivity and collaboration tools, including Gmail, Google Drive, Docs, Sheets, and Meet, designed for business use.

Tips for new users

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Gmail

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Gmail

Gmail is a widely used email platform that integrates seamlessly with business tools, providing reliable communication, security, and productivity features.

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