Create focused standalone pages for paid campaigns that remove distractions and guide visitors toward one specific action to improve conversion rates.
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Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.
Stop guessing what messages will resonate. Map the beliefs people need to hold at each stage of their journey from unaware to ready-to-buy.
Calculate volume needed, map campaigns to belief stages across channels, then test and scale winners using more/better/new whilst killing underperformers.
Structure creative testing within campaigns using message angles, formats, and hooks. Document what works per segment to compound learning over time.
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Determine which segment and campaign combinations justify dedicated pages, optimise core elements, then A/B test systematically starting with highest-traffic pages.
Russel Brunson
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Translate funnel templates into clean journeys. Focus on offers, sequences and pages that convert instead of tactics that age badly.
Protect long uninterrupted blocks for deep work that requires concentration by clustering meetings and separating them from creative and analytical time.
Identify search terms your customers use to create content that ranks organically and bid on paid terms that drive qualified traffic at profitable costs.
Capture high-intent prospects actively searching for solutions by bidding on relevant keywords and appearing in search engine results.
The total number of times your brand appears in front of potential customers across all channels.
Track emails that fail delivery to maintain sender reputation and avoid being marked as spam by continuing to email invalid addresses that hurt deliverability.
Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.
Build cumulative site-wide ranking power through quality backlinks and strong content so new pages rank faster than competitors starting from scratch.
Target prospects based on demographic, firmographic, and behavioural data, interrupting their social feeds with relevant offers and content.
Create focused standalone pages for paid campaigns that remove distractions and guide visitors toward one specific action to improve conversion rates.
Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.
Maintain a positive sending history to ensure emails reach inboxes rather than spam folders by following best practices and monitoring feedback signals.
Build relationships and demonstrate expertise on social platforms to generate inbound interest rather than interrupting buyers with cold outreach.
Ensure emails reach inboxes rather than spam folders by maintaining sender reputation, authenticating properly, and following anti-spam best practices consistently.
Fix site infrastructure issues that prevent search engines from crawling and indexing pages properly to ensure content can rank regardless of quality.
Earn links from other websites to your content to signal authority to search engines and improve rankings for target keywords over time.
Master the economics of customer acquisition by tracking what you pay for each meaningful action across channels.
Schedule focused work sessions in your calendar to protect concentration and ensure important tasks don't get crowded out by meetings and interruptions.
The percentage of impressions that result in a click to your website or landing page.
Connect related pages through contextual links to help search engines understand site structure and spread authority whilst improving user navigation.
Evaluate email content and sending practices to identify elements that trigger spam filters before sending campaigns that might damage deliverability.