Reduce CAC while increasing lead and sales efficiency.
Understand acquisition costs across channels.
Optimise campaigns for lower costs.
Improve ROI by lowering acquisition expenses.
CAC is how much it costs you to get a new customer. Not a lead — a paying customer. If you spend €500 on ads and you get two customers, your CAC is €250. The lower the CAC, the more efficient your funnel. But more importantly, CAC needs to be put in context — what’s the customer worth? If your offer is €499, a €250 CAC is fine. If your offer is €50, it’s a disaster. This is the number I work backwards from when building a traffic strategy. It tells you what you can afford to spend and still grow profitably.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Turn visitors into leads and booked meetings. Landing pages, nurture sequences, and conversion tests that plug leaks and accelerate hand-raisers.
See topicI’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Slack is a real-time messaging and collaboration tool designed for teams to communicate efficiently, share files, and integrate workflows.
Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.
Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.
SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.
Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.
Gmail is a widely used email platform that integrates seamlessly with business tools, providing reliable communication, security, and productivity features.
Build landing pages that turn visitors into leads with targeted CTAs and design.
The idea that 80% of results come from 20% of efforts or inputs.
Align goals and secure buy-in with effective stakeholder strategies.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Create lead magnets that attract high-quality prospects to your business.
Understand and optimise impressions for higher visibility and ROI.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.