Customer Acquisition Costs (CAC)

Reduce CAC while increasing lead and sales efficiency.

Understand acquisition costs across channels.

Optimise campaigns for lower costs.

Improve ROI by lowering acquisition expenses.

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What is customer acquisition costs (cac)?

CAC measures the cost of acquiring a new customer by dividing total marketing expenses by the number of new customers gained.

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Direct Traffic

Drive more direct traffic by building audience loyalty and brand recognition.

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Qualitative Research

Research focused on understanding user behaviours, motivations, and needs.

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Stages of Awareness

The levels of a customer’s understanding of a product or problem.

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Solid Ecommerce Growth

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Lean Analytics
Alistair Croll

Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.

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Paid advertising

Amplify your reach and conversions with effective ad strategies for platforms like Google Ads, Meta Ads, and LinkedIn.

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