Tool Stack Essentials

Understand the essential components and functions of a growth operations tool stack.

Learn how to integrate and leverage CRM platforms to support business growth effectively.

Gain knowledge on selecting and using the right CMS, with an emphasis on e-commerce platforms like Shopify.

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Standard Operating Procedure (SOP)

Establish a set of step-by-step instructions to achieve efficiency in operations.

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Standard Operating Procedure (SOP)

A set of step-by-step instructions compiled by an organisation to help workers carry out complex routine operations.

Aims to achieve efficiency, quality output and uniformity of performance.

Helps to ensure that business processes are conducted in a consistent, efficient, and safe manner.

What is an SOP?

Think of your favourite recipe. It has a list of ingredients and step-by-step instructions to ensure the dish turns out perfect every time. In the business world, an SOP is a lot like that recipe. It's a detailed, written set of instructions that explains how to perform a routine activity, ensuring consistency, efficiency, and quality across the board.

Why is an SOP Important?

Having SOPs in place offers several advantages:

  1. Consistency: No matter who's on the job, the task is performed the same way every time.
  2. Training: New team members can get up to speed faster by following established procedures.
  3. Quality Control: SOPs help maintain a certain standard of work, reducing errors and oversights.
  4. Efficiency: With clear instructions, tasks can be completed faster and with fewer mistakes.

How Do I Create an Effective SOP?

  1. Identify the Process: Determine which tasks or procedures need an SOP.
  2. Document Each Step: Break down the process into detailed steps. Use clear, concise language.
  3. Review with the Team: Ensure that the SOP is practical and that team members can follow it without confusion.
  4. Update Regularly: As processes evolve, make sure to revisit and update the SOPs accordingly.

In a Nutshell...

An SOP is like a playbook for your growth operations. It ensures that everyone is on the same page, following the same steps, and producing consistent results. Whether it's handling customer queries, processing orders, or any other routine task, an SOP ensures it's done right every single time.

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We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova
Kristina Palovicova
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Co-founder