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Introduction
Conclusion
Next chapter
Chapter
3
Build your first A/B test
Get your first structured test live—from copy or design to data setup and measurement.
3
Playbook
Go to playbooksExperimentation
Experimentation
Test and learn faster. Set up an experimentation system that helps you prioritise, track and repeat what works. Keep a backlog and a clear way to decide what to try next.
See playbook
Wiki articles
Go to wikiWiki
AIDA
AIDA maps buyer journey: attention, interest, desire, action, letting marketers craft messages that guide prospects from first glance to paid conversion.
Further reading
You’re not growing fast enough and it’s time to fix that.
You’ve hit a ceiling. You need a structured approach that moves the needle without overwhelming your team.
