Traffic in the Goal Tree

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

Read more


Identify potential customers who have shown interest in your product or service.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Most important about


A person who has indicated interest in a company's product or service in some way.

Represents the first step in the sales process.

Can be generated through various channels, including content marketing, landing pages, and social media.

Diving straight into another essential term in our world: the 'lead'. If you've ever wondered about the people showing interest in what you're offering but haven't made a purchase yet, you're thinking about leads.

What is a Lead?

Imagine you're at a party, and someone expresses interest in a book you've recently read. They haven't bought the book yet, but they're curious. In the marketing realm, that person is a lead. A lead is someone who has shown interest in your product or service but hasn't become a customer yet. They're on the fence, peeking over to see what you've got.

Why is a Lead Important?

Leads are like seeds. With the right nurturing, they can grow into loyal customers. Recognising and understanding leads means you've identified potential customers who, with a bit of attention and care, might just make a purchase. It's the first step in building a relationship with them.

How Do I Work with Leads?

First, you've got to identify them. This could be someone signing up for your newsletter, downloading a free e-book, or filling out a contact form on your website. Once you've got your leads, it's all about nurturing that relationship. Keep them engaged, offer value, and understand their needs. The aim is to guide them down the path from being curious about your product to actually buying it.

In a Nutshell...

A lead is a potential customer who's shown interest but hasn't taken the plunge yet. They're invaluable in the world of marketing, sales, and growth. With the right approach, a lead can transition from a maybe to a definite yes. So, always keep an eye out for them and treat them right!


Frequently asked questions

Frequently asked questions about this concept.

When we had just started the brand, Solid Growth gave me good advice on setting up the customer journey for Afterkar. Ewoud assisted me well with the basics of Shopify and Klaviyo. Solid Growth works quickly and collaborates effectively.

Robbert Appels
Robbert Appels
Co-founder Afterkar