Playbook for B2B marketers

Record digital course

Record a course that people finish. Structure, script and film your expertise without wasting months on setup.

Record digital course

Introduction

If you're thinking about creating a digital course but you're feeling overwhelmed by how to start recording it, this guide is for you. Consider this advice from a friend who learned everything the hard way, so you don't have to.

Since launching my first B2B course, I've made nearly every mistake in the book—from spending days over-preparing, to endless late-night edits, to re-recording content that students didn't even care about. After wasting countless hours and getting frustrated along the way, I finally figured out how to do it right.

This playbook is your shortcut. It will help you avoid the traps I fell into and show you exactly how to set up your recording space without unnecessary gear, create a simple workflow you can easily repeat, and pinpoint precisely what to focus on during editing so your students stay engaged and actually finish your course.

Forget the overwhelm, perfectionism, and second-guessing. I'll give you practical steps to confidently record, edit, and launch your digital course quicker—and enjoy the process along the way.

Chapters

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Kajabi

Kajabi

Hosts your courses, landing pages and payment flows. Kajabi is an all-in-one platform for digital product creators.

Teachable

Teachable

Launches your online course with built-in sales tools. Teachable handles enrolments, payments and delivery.

Thinkific

Thinkific

Publishes your course and handles enrolment, payment and delivery. Thinkific is an all-in-one platform for online learning.

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Further reading

Scale the revenue, not the workload

Hitting sales targets feels impossible, because more traffic doesn’t work (anymore). Everyone’s busy, but you don’t know what’s working.