Playbook for B2B marketers

Record digital course

Record a course that people finish. Structure, script and film your expertise without wasting months on setup. Use light gear and a repeatable plan that fits your week.

Record digital course

Introduction

If you're thinking about creating a digital course but you're feeling overwhelmed by how to start recording it, this guide is for you. Consider this advice from a friend who learned everything the hard way, so you don't have to.

Since launching my first B2B course, I've made nearly every mistake in the book—from spending days over-preparing, to endless late-night edits, to re-recording content that students didn't even care about. After wasting countless hours and getting frustrated along the way, I finally figured out how to do it right.

This playbook is your shortcut. It will help you avoid the traps I fell into and show you exactly how to set up your recording space without unnecessary gear, create a simple workflow you can easily repeat, and pinpoint precisely what to focus on during editing so your students stay engaged and actually finish your course.

Forget the overwhelm, perfectionism, and second-guessing. I'll give you practical steps to confidently record, edit, and launch your digital course quicker—and enjoy the process along the way.

Chapters

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Thinkific
Tool review

Thinkific

Course platform focused on clean student experience with solid tools for lessons and certificates.

Kajabi
Tool review

Kajabi

Platform that hosts courses, email and payments, useful for simple training offers without custom dev.

Teachable
Tool review

Teachable

Course platform with hosting, payments and quizzes, good for training offers that need speed to launch.

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Wiki articles

Go to wiki
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Further reading

You’re not growing fast enough and it’s time to fix that.

You’ve hit a ceiling. You need a structured approach that moves the needle without overwhelming your team.