Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Enterprise-grade automation: AI-powered workflows for complex campaigns.
Advanced lead management: Score and qualify leads efficiently.
Deep CRM integration: Works seamlessly with Salesforce and other platforms.
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Marketo is a robust marketing automation platform tailored for mid-sized to enterprise businesses that need deep personalisation, analytics, and lead management.
Marketo offers multi-channel automation, AI-driven personalisation, and advanced lead scoring, making it one of the most sophisticated B2B marketing tools available.
While Marketo provides powerful automation and reporting, it requires technical knowledge and dedicated resources for full implementation, making it less suitable for small businesses.
Marketo works best when paired with Salesforce or other enterprise-level CRMs, ensuring seamless lead tracking and sales alignment.
Best for:
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Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
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Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
45 min
English
English, Dutch
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
See 12-week outline
For B2B marketers with 3+ years experience
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