Tool review

Adobe Marketo

Manage complex customer journeys with robust lead scoring, personalisation, and full-funnel attribution built for scale.

Adobe Marketo

Tool overview

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Works with Zapier

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Built for teams

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Few integrations

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Pricing start at

Annual price

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This tool has a free (trial) plan.

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Integrates with these tools

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Consider this when you buy

Marketo is a robust marketing automation platform tailored for mid-sized to enterprise businesses that need deep personalisation, analytics, and lead management.

Best for enterprise-level marketing automation

Marketo offers multi-channel automation, AI-driven personalisation, and advanced lead scoring, making it one of the most sophisticated B2B marketing tools available.

Requires technical expertise

While Marketo provides powerful automation and reporting, it requires technical knowledge and dedicated resources for full implementation, making it less suitable for small businesses.

Strong integration with enterprise CRM platforms

Marketo works best when paired with Salesforce or other enterprise-level CRMs, ensuring seamless lead tracking and sales alignment.

Best for:

  • Large enterprises with complex marketing automation needs.
  • B2B companies that rely on lead scoring and account-based marketing.
  • Teams with technical resources for advanced campaign management.

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

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Every Friday, I email you a 3-minute summary of the best lessons I’ve learnt over 15 years. Straightforward tactics you can apply before your first coffee.

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Ultimate guide for

Adobe Marketo

Playbook

Playbook

Email nurture

Build email workflows that keep leads engaged and moving, using examples from HubSpot that apply across any automation tool.

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Email nurture

Wiki articles

Go to wiki
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AIDA

AIDA maps buyer journey: attention, interest, desire, action, letting marketers craft messages that guide prospects from first glance to paid conversion.

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Customer journey

Map and refine each touchpoint to create seamless, engaging customer experiences.

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Heatmap

Use heatmaps to track user behaviour and optimise your site experience.

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Lead

Master lead generation techniques to fill your pipeline effectively.

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Marketing Automation

Automate workflows and campaigns for increased marketing efficiency.

Adobe Marketo

Adobe MarketoAdobe Marketo

Manage complex customer journeys with robust lead scoring, personalisation, and full-funnel attribution built for scale.