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Adobe Marketo helps B2B marketers automate tasks with speed.
Annual price
€
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Customer.io helps B2B marketers engage leads with clarity.
Marketo is a robust marketing automation platform tailored for mid-sized to enterprise businesses that need deep personalisation, analytics, and lead management.
Marketo offers multi-channel automation, AI-driven personalisation, and advanced lead scoring, making it one of the most sophisticated B2B marketing tools available.
While Marketo provides powerful automation and reporting, it requires technical knowledge and dedicated resources for full implementation, making it less suitable for small businesses.
Marketo works best when paired with Salesforce or other enterprise-level CRMs, ensuring seamless lead tracking and sales alignment.
Best for:
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Optimise every touchpoint for better conversions across your sales funnel.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Use heatmaps to track user behaviour and optimise your site experience.
Master lead generation techniques to fill your pipeline effectively.
The process of attracting and converting prospects into potential customers.
Engaging and building relationships with leads to move them through the funnel.
Automate workflows and campaigns for increased marketing efficiency.
Research focused on understanding user behaviours, motivations, and needs.
Adobe Marketo helps B2B marketers automate tasks with speed.
