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Manage complex customer journeys with robust lead scoring, personalisation, and full-funnel attribution built for scale.
Annual price
€
Attract, capture and convert leads with connected tools for content, forms, workflows and reporting.
Nurture leads at scale with advanced campaign logic, deep CRM integrations and reporting for global teams.
Send smarter emails, track results and automate your customer communication without enterprise bloat or pricing.
Send behaviour-driven messages across email, push and SMS with logic tailored to your B2B funnel.
Marketo is a robust marketing automation platform tailored for mid-sized to enterprise businesses that need deep personalisation, analytics, and lead management.
Marketo offers multi-channel automation, AI-driven personalisation, and advanced lead scoring, making it one of the most sophisticated B2B marketing tools available.
While Marketo provides powerful automation and reporting, it requires technical knowledge and dedicated resources for full implementation, making it less suitable for small businesses.
Marketo works best when paired with Salesforce or other enterprise-level CRMs, ensuring seamless lead tracking and sales alignment.
Best for:
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Build email workflows that keep leads engaged and moving, using examples from HubSpot that apply across any automation tool.
See playbook
AIDA maps buyer journey: attention, interest, desire, action, letting marketers craft messages that guide prospects from first glance to paid conversion.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Use heatmaps to track user behaviour and optimise your site experience.
Master lead generation techniques to fill your pipeline effectively.
Automate workflows and campaigns for increased marketing efficiency.
Manage complex customer journeys with robust lead scoring, personalisation, and full-funnel attribution built for scale.
