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Nurture leads at scale with advanced campaign logic, deep CRM integrations and reporting for global teams.
Annual price
€
Attract, capture and convert leads with connected tools for content, forms, workflows and reporting.
Manage complex customer journeys with robust lead scoring, personalisation, and full-funnel attribution built for scale.
Segment by behaviour, personalise flows and drive revenue with owned channels you fully control.
Send behaviour-driven messages across email, push and SMS with logic tailored to your B2B funnel.
Eloqua is an enterprise-level marketing automation platform built for large B2B companies with complex workflows.
Eloqua is known for its lead nurturing, account-based marketing (ABM), and predictive analytics, making it ideal for large-scale B2B operations.
While Eloqua is powerful, it requires extensive onboarding, dedicated marketing teams, and technical resources, making it overkill for small and mid-sized businesses.
Eloqua works best for enterprises using Salesforce or Oracle CRM, ensuring a tightly integrated lead management system.
Best for:
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Build email workflows that keep leads engaged and moving, using examples from HubSpot that apply across any automation tool.
See playbook
AIDA maps buyer journey: attention, interest, desire, action, letting marketers craft messages that guide prospects from first glance to paid conversion.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Use heatmaps to track user behaviour and optimise your site experience.
Master lead generation techniques to fill your pipeline effectively.
Automate workflows and campaigns for increased marketing efficiency.
Nurture leads at scale with advanced campaign logic, deep CRM integrations and reporting for global teams.
