Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
AI-powered automation: Advanced workflows with deep analytics.
Multi-touch lead nurturing: Guide prospects through long sales cycles.
Enterprise CRM integration: Works with Salesforce and Oracle products.
Eloqua is an enterprise-level marketing automation platform built for large B2B companies with complex workflows.
Eloqua is known for its lead nurturing, account-based marketing (ABM), and predictive analytics, making it ideal for large-scale B2B operations.
While Eloqua is powerful, it requires extensive onboarding, dedicated marketing teams, and technical resources, making it overkill for small and mid-sized businesses.
Eloqua works best for enterprises using Salesforce or Oracle CRM, ensuring a tightly integrated lead management system.
Best for:
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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
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Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
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