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Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
AI-powered automation: Advanced workflows with deep analytics.
Multi-touch lead nurturing: Guide prospects through long sales cycles.
Enterprise CRM integration: Works with Salesforce and Oracle products.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Eloqua is an enterprise-level marketing automation platform built for large B2B companies with complex workflows.
Eloqua is known for its lead nurturing, account-based marketing (ABM), and predictive analytics, making it ideal for large-scale B2B operations.
While Eloqua is powerful, it requires extensive onboarding, dedicated marketing teams, and technical resources, making it overkill for small and mid-sized businesses.
Eloqua works best for enterprises using Salesforce or Oracle CRM, ensuring a tightly integrated lead management system.
Best for:
HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.
Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Klaviyo is a powerful eCommerce marketing automation platform that enables businesses to run personalised email and SMS campaigns based on customer data.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Stone & Tile Company
Nestmanager
The Talent Institute
Strategiefabriek
Cortazu
Founders
Easy Ergonomics
Booomtag
Transpack Packaging
Springlab
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Yaya
SOPHIA MAE
Bridgefund
Snappcar
Kees de Boekhouder
Ligo
Mooie Boules
Amberscript
Klup
NU
Friesland Campina
Decathlon
B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
See tool category
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Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
Lifetime course access with updates
Default 12-week roadmap to follow
Binge, dip in, or run the 12-week cycle
Start applying the framework in week one
Includes all instructions, sheets and guides
60 copy-paste tactics I always use
Lifetime course access with updates
Personal 12-week roadmap set in onboarding
Weekly accountability keeps you on track
Weekly live group call (Wednesdays)
1-on-1 Slack support
B2B marketers community
