Write customer stories with specific results, relatable pain points, and proof that helps prospects see themselves in the transformation journey.
Case studies on your website are marketing fluff. Case studies for sales are different they're specific, focused on outcomes, and structured to handle objections. They show prospects "this company had your exact problem, here's how we solved it, here's what changed." The best sales case studies include metrics, timeline, process, and the buyer's own words describing the transformation. This chapter shows you how to write case studies that work in sales conversations, structure them for maximum impact, and create versions for different buyer types and objections.
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Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.
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Sales reps need more than a pitch deck. They need email templates that don't sound robotic, case studies that prospects recognise themselves in, calculators that quantify ROI, and videos that explain complex value quickly. Build the collateral that makes selling easier.
See playbookDisplay evidence that others trust and use your solution to overcome scepticism and reassure prospects they're making a safe choice by buying.
Collect specific customer quotes about results achieved to provide social proof that overcomes scepticism more effectively than marketing claims buyers discount.
Identify specific problems customers experience to position solutions around relieving frustrations they're motivated to solve rather than nice-to-have features.
Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.
