Product-led growth

Drive acquisition and expansion through product experience where users discover value before sales conversations and upgrade based on usage.

B2B growth wiki illustration

Definition

Product-led growth

Drive acquisition and expansion through product experience where users discover value before sales conversations and upgrade based on usage.

Why this matters

Example 1

Example 2

Example 3

How to apply

Product-led growth

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Compound growth

Meet Random Rick, Specialist Steve and Solid Sarah. See three approaches to growth and why only one compounds. Understand the model that shows how improvements multiply. Apply systematic thinking to double revenue.

See playbook
Compound growth