Product-led growth

Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.

Track campaign performance precisely by appending parameters to URLs that identify traffic sources, mediums, and campaigns in your analytics.

Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.

Focus resources on high-impact business mechanisms where small improvements generate disproportionate results across the entire customer journey.

Scale through partner relationships where other companies distribute your product to their customers in exchange for commissions or reciprocal value.

Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.

Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.

Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.

Build self-reinforcing systems across demand generation, funnel conversion, sales pipeline, and customer value that create continuous momentum.

Define pipeline progression steps to standardise how reps advance opportunities and give managers visibility into where deals stall or convert unexpectedly.

Enable tools to exchange data programmatically so you can build custom integrations and automate processes that vendor-built integrations don't support.

Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.

Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.

Drive acquisition and expansion through product experience where users discover value before sales conversations and upgrade based on usage.

Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.

Identify and leverage limitations as forcing functions that drive creative problem-solving and strategic focus.

Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.

Document your repeatable processes in clear, step-by-step instructions that ensure consistency, enable delegation, and capture institutional knowledge.

Connect tools so data flows automatically between systems to eliminate manual entry, keep records current, and enable sophisticated workflows across platforms.