Lead capture system

Anonymous visitors are worthless. A strategic approach to forms, lead magnets, and often-forgotten sources turns traffic into contacts you can actually nurture and convert.

Lead capture system

Introduction

Chapters

1

Forms that convert

Place forms where intent is highest. Choose fields that balance data quality against conversion rate. Make every form work harder.

2

Lead magnets that work

Match your offer to where prospects are in their buying journey. Problem aware, solution aware, and product aware buyers need different things.

3

Pop-ups and remarketing

Capture visitors before they leave with exit intent, scroll triggers, and timed pop-ups. Use LinkedIn and Meta lead forms to recapture those who did not convert.

4

Often forgotten lead sources

Find leads leaking through gaps most companies ignore. Google Business, support emails, phone enquiries, and high-traffic pages without CTAs.

Lead capture system

tools

HubSpot

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

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45

per month

Webflow

Webflow

Webflow builds custom websites visually without code, offering designer control, CMS capabilities, and hosting for professional web projects.

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18

per month

Unbounce

Unbounce

Unbounce creates landing pages with drag-and-drop building, A/B testing, and dynamic text replacement optimised for paid advertising conversion.

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79

per month

Instapage

Instapage

Instapage builds post-click landing pages with A/B testing, personalisation, and collaboration features for paid advertising campaigns.

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99

per month

Leadpages

Leadpages

Leadpages builds landing pages, pop-ups, and alert bars quickly with templates and basic A/B testing for lead generation campaigns.

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49

per month

Figma

Figma

Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.

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15

per month

Books

Dotcom Secrets

Russel Brunson

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Dotcom Secrets

Translate funnel templates into clean journeys. Focus on offers, sequences and pages that convert instead of tactics that age badly.

Traffic secrets

Russel Brunson

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Traffic secrets

A broad look at audience building. Useful ideas for content, partnerships and email that compound over time.

Traction (channels)

Gabriel Weinberg

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Traction (channels)

A method to discover your best channel. Prioritise, test and focus resources where traction is most likely.

Wiki

Progressive profiling

Gradually collect information across multiple form submissions rather than overwhelming new leads with long forms that decrease conversion rates.

Content upgrade

Offer specific downloadable resources related to blog content to convert readers into leads by providing deeper value on topics they're already interested in.

Gated content

Require email addresses in exchange for valuable content to generate leads whilst ensuring the asset provides enough value to justify the friction.

Lead capture rate

The percentage of engaged website visitors who submit their contact information and become leads.

Related topic

Marketing funnel

Your website, email flows, and remarketing all work together like a mousetrap. Build clear landing pages that convert, automation that nurtures leads, and a machine that drives discovery calls without you chasing people. Stop leaking leads halfway through.

Lead capture system

Other playbooks

Demand generation tools

Demand generation tools

Pipeline doesn't fill itself. These tools help you identify who to target, reach them at scale, and create content that earns attention in crowded markets.

Growth team tools

Growth team tools

The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.

Sales pipeline tools

Sales pipeline tools

Deals slip through cracks when your sales stack doesn't work together. These tools keep your pipeline visible, your follow-ups timely, and your process tight.

Customer value tools

Customer value tools

Acquiring customers is expensive. These tools help you keep them longer and grow their accounts so your acquisition costs actually pay off over time.

Marketing funnel tools

Marketing funnel tools

Traffic means nothing if it doesn't convert. These tools help you capture leads, nurture them automatically, and understand what's actually working in your funnel.

Hubspot configuration

Hubspot configuration

HubSpot is powerful when configured properly and a mess when it's not. Set up your instance correctly from the start so your data stays clean and your team trusts the system.

Keep reading