Lead capture system

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Webflow

Webflow builds custom websites visually without code, offering designer control, CMS capabilities, and hosting for professional web projects.

Unbounce

Unbounce creates landing pages with drag-and-drop building, A/B testing, and dynamic text replacement optimised for paid advertising conversion.

Instapage

Instapage builds post-click landing pages with A/B testing, personalisation, and collaboration features for paid advertising campaigns.

Leadpages

Leadpages builds landing pages, pop-ups, and alert bars quickly with templates and basic A/B testing for lead generation campaigns.

Figma

Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.

Translate funnel templates into clean journeys. Focus on offers, sequences and pages that convert instead of tactics that age badly.

A broad look at audience building. Useful ideas for content, partnerships and email that compound over time.

Clear take on list building, offers and outreach. See how to adapt the playbook for B2B, protect your domain, and turn attention into qualified pipeline.

A method to discover your best channel. Prioritise, test and focus resources where traction is most likely.

This playbook is for sales and marketing managers who need to monitor team performance, set goals, track progress, and forecast revenue. Learn how to use HubSpot's reporting and dashboard capabilities to understand what your team is doing, whether they're hitting targets, and where coaching is needed. By the end of this playbook, you'll have executive-level visibility into your team's performance without micromanaging individual activities.

This playbook is for HubSpot administrators and account owners who are setting up a new HubSpot account or migrating from another platform.

Identify repetitive tasks draining time and build workflows that run without you. Use HubSpot and Zapier to automate lead routing, follow-ups, notifications, and data entry.

Set up and run the weekly 12-metric review across all four growth engines. Structure the meeting, assign ownership, use traffic lights, and escalate issues that need attention.