Value proposition

Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.

Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.

Build self-reinforcing systems across demand generation, funnel conversion, sales pipeline, and customer value that create continuous momentum.

Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

Estimate the maximum revenue opportunity if you captured 100% market share to size your opportunity and prioritise which markets to enter first.

Scale through partner relationships where other companies distribute your product to their customers in exchange for commissions or reciprocal value.

Determine whether experiment results reflect real differences or random chance to avoid making expensive decisions based on noise instead of signal.

Document your ideal customer's role, goals, and challenges to tailor messaging and prioritise features that solve real problems they actually pay for.

Capture specific user actions in your product or website to understand behaviour patterns and measure whether changes improve outcomes or create friction.

Identify and leverage limitations as forcing functions that drive creative problem-solving and strategic focus.

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.

Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.

Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.

Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.

Win customers through direct sales conversations where reps guide prospects from discovery to close with personalised solutions and relationship building.

Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.

Log emails, calls, and meetings automatically to understand what drives deals forward and coach reps based on actual behaviour rather than guesswork.

Deploy fast, low-cost experiments to discover scalable acquisition and retention tactics, learning through iteration rather than big bets.

Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.