Sales reps need more than a pitch deck. They need email templates that don't sound robotic, case studies that prospects recognise themselves in, calculators that quantify ROI, and videos that explain complex value quickly. Build the collateral that makes selling easier.
Build outreach sequences, follow-up frameworks, and meeting recap templates that feel natural, get responses, and move deals forward consistently.
Write customer stories with specific results, relatable pain points, and proof that helps prospects see themselves in the transformation journey.
Design interactive tools that help prospects quantify business value and justify investment to internal stakeholders who control budget decisions.
Produce personalised or templated video messages that build trust, explain complex value, and stand out in crowded inboxes effectively.
Build presentation frameworks that tell compelling stories, handle objections, and guide prospects toward decisions without overwhelming them.
Show how you stack up against competitors and alternatives with honest, specific differentiation that builds trust instead of sounding defensive.
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Screen recording for quick updates and walkthroughs faster than meetings, clearer than text, excellent for async teams and client communication.
Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.
Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.
Aircall provides cloud phone system with CRM integrations, call routing, and analytics for sales and support teams working remotely.
Fireflies.ai transcribes meetings, extracts action items, and syncs notes to CRM with searchable meeting library for team collaboration.
Eugene M. Schwartz
A field guide to message market fit. Use stages of awareness to pick angles, craft offers and brief ads that speak to real pains and jobs.
Robert Cialdini
Classic psychology translated for B2B. Use social proof, scarcity and reciprocity in a way that respects buyers.
Alex Hormozi
A practical guide to shaping offers that convert. Translate ideas into pricing, guarantees and copy you can test this quarter with real customers.
Qualify leads systematically by assessing budget, authority, need, and timing to focus sales effort on high-potential opportunities.
Arm sales reps with competitive intelligence on one-page sheets covering competitor strengths, weaknesses, and effective counter-positioning for common objections.
Identify individuals who've shown initial interest in your offering, separating them from cold prospects for targeted nurture.
Flag leads who meet defined engagement or fit criteria, creating a qualified handoff between marketing and sales for efficient follow-up.
Create single-page summaries of solutions or case studies that busy decision-makers can quickly scan to understand value without reading long documents.
Identify prospects that sales has vetted as qualified opportunities, establishing the handoff from marketing to active deal pursuit.
Design presentation slides that guide discovery and demo conversations whilst reinforcing key messages visually so prospects retain information after meetings end.
Collect specific customer quotes about results achieved to provide social proof that overcomes scepticism more effectively than marketing claims buyers discount.
Manual lead management breaks at scale. Automation captures every lead, scores them by intent, and keeps them warm until they're ready to buy all whilst you sleep.
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Acquiring new customers is expensive. Growing existing ones is profitable. Identify expansion opportunities from usage patterns and needs. Design clear upsell paths that feel natural, not pushy. Time offers to renewal cycles and milestones. Structure pricing that enables growth.
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Most customer research produces vague observations that sit in slides nobody reads. Proper research uncovers specific pain points, validates assumptions, and reveals what actually drives buying decisions. Learn to run research that produces actionable insights, not just interesting quotes.
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Develop LinkedIn ads strategy that targets decision-makers. Set up campaigns with proper tracking. Learn Google Ads strategy for high-intent keywords. Master creative principles that drive conversions.
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Without clear strategy, every tactic feels like a guess. Define who you're for, what problem you solve, and how each touchpoint moves them closer to buying. Turn scattered efforts into a coherent system where marketing, sales, and product pull in the same direction.
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Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.
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