Growth rhythm: quarterly to weekly cadence

Introduction

One of the biggest challenges in growth marketing is knowing what to focus on. Ideas are easy to come by, but turning them into consistent execution is where most teams get stuck. Without a structure, it’s easy to lose momentum or drift toward reactive work.

This playbook walks you through the rhythm I use to keep growth on track. I plan in 90-day cycles, break those into monthly goals, and use a weekly scorecard to review progress and decide what happens next. It’s a simple system that makes sure important work gets done.

Each layer of the rhythm plays a role. The 90-day focus keeps long-term goals in view. The monthly plan gives direction. The weekly process keeps you moving. Together, they create a cadence that helps teams make progress with clarity and consistency.

If you’ve ever felt overwhelmed by all the options or unsure what to prioritise, this rhythm gives you a clear way to decide and act. It helps you move faster while staying aligned with your bigger goals.

Chapters

1

The Growth OS (Operating system) explained

If you're joining a team that runs this operating system, you need to understand how it works without reading every chapter. This is the short version: what to expect from each cadence, how decisions get made, and how to contribute from day one.

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2

Quarterly planning

Annual goals mean nothing without quarterly targets that break them down. Learn how to work backwards from revenue through conversion steps and set the assumptions your team will execute against. By the end of this chapter, you'll have a model that turns ambition into arithmetic and gives every team a number they own.

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3

Monthly planning

Spreading effort across everything means making progress on nothing. Learn how to pick one metric to focus on each month, select initiatives that will actually move it, and create the conditions for step-change improvement rather than incremental tweaks. Walk away with a clear focus and a short list of initiatives that matter.

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4

Weekly scorecard

Monthly is too slow to catch problems before they become misses. Learn how to run a 60-minute weekly rhythm where each person reports their metric, surfaces issues early, and leaves with clear actions. Stop being surprised at month-end and start fixing problems in week one.

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5

Monthly review

Most teams look at dashboards without knowing what to do with the numbers. Learn how to diagnose what actually happened, separate signal from noise, and make course-corrections while there's still time to recover. Turn data into decisions instead of just reporting.

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6

Quarterly review

Quarterly targets hit or missed are just the starting point. Learn how to assess whether your assumptions about the business were right, extract learnings that compound, and set up the next quarter with a model grounded in reality. Close one quarter and open the next in a single session.

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Growth rhythms

tools

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Rating

From

€

per month

Explore tool

My review

Google Analytics

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Rating

From

€

per month

Explore tool

My review

Looker Studio

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Rating

From

€

per month

Explore tool

My review

Databox

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

Rating

From

€

per month

Explore tool

My review

Notion

Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.

Rating

From

€

per month

Explore tool

My review

Books

Lean Analytics

Alistair Croll

Rating

Pick the One Metric that Matters for your stage. Build lean dashboards and use data to decide the next best move.

My review

Measure What Matters

John Doerr

Rating

A clear guide to OKRs for growth teams. Write good objectives, choose key results and run cadences that stick.

My review

Traction

Gino Wickman

Rating

A practical operating system for small teams. Install a cadence, set priorities and create accountability that sticks.

My review

Wiki

Pipeline coverage

Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.

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Sales qualified lead velocity

Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.

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Lead velocity rate

Measure the month-over-month growth in qualified leads to predict future revenue and catch pipeline problems before they impact revenue three months later.

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Monthly Recurring Revenue (MRR)

Track predictable monthly subscription revenue to monitor short-term growth trends and make faster decisions than waiting for annual revenue reports.

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Key Performance Indicator (KPI)

Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.

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North Star Metric

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.

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Objectives and Key Results (OKRs)

Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.

Read concept

Other playbooks

Demand generation tools

Pipeline doesn't fill itself. These tools help you identify who to target, reach them at scale, and create content that earns attention in crowded markets.

Read playbook

Growth team tools

The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.

Read playbook

Sales pipeline tools

Deals slip through cracks when your sales stack doesn't work together. These tools keep your pipeline visible, your follow-ups timely, and your process tight.

Read playbook

Customer value tools

Acquiring customers is expensive. These tools help you keep them longer and grow their accounts so your acquisition costs actually pay off over time.

Read playbook

Marketing funnel tools

Traffic means nothing if it doesn't convert. These tools help you capture leads, nurture them automatically, and understand what's actually working in your funnel.

Read playbook

Hubspot configuration

HubSpot is powerful when configured properly and a mess when it's not. Set up your instance correctly from the start so your data stays clean and your team trusts the system.

Read playbook

Growth rhythms

Introduction

Chapters

1

The Growth OS (Operating system) explained

2

Quarterly planning

3

Monthly planning

4

Weekly scorecard

5

Monthly review

6

Quarterly review

Growth rhythms

tools

HubSpot

Google Analytics

Looker Studio

Databox

Notion

Books

Lean Analytics

Measure What Matters

Traction

Wiki

Pipeline coverage

Sales qualified lead velocity

Lead velocity rate

Monthly Recurring Revenue (MRR)

Key Performance Indicator (KPI)

North Star Metric

Objectives and Key Results (OKRs)

Related topic

Growth orchestration

Other playbooks

Demand generation tools

Growth team tools

Sales pipeline tools

Customer value tools

Marketing funnel tools

Hubspot configuration

Keep reading