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Help sales turn close dates faster with a buyer-centric pipeline and automation that lets reps focus on selling.
2× faster deal velocity
Forecasts you can bank on
Marketing & sales, one team
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
Get the course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.
Gut-feel stages, messy CRM, and endless “just checking in” emails.
Vague qualification rules
No buyer proof per stage
Marketing–sales blame game
Buyer-verified stages, growth loops on pipeline data, and shared win targets.
Factual, inspectable stages
Automated follow-up tasks
Joint revenue scoreboard
Your sales pipeline is the final stage of your growth journey, where qualified leads are converted into paying customers. In this module, we'll explore how to optimise your sales process to ensure you're closing as many deals as possible. You'll learn how to qualify leads effectively, structure your sales calls for success, and create compelling proposals that convert.
Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.
Read tool guide
Meeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.
Read tool guide
Turn a spaghetti CRM into a buyer-verified pipeline that speeds deals, drives predictable forecasts, and keeps marketing and sales rowing in the same direction.
See guideClose confident “yes” deals—on time and at full value—by running a buyer-centred close process that turns qualified pipeline into booked revenue without resorting to pushy tricks.
See guide
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.
Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.
Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.
Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.
Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.
ManyChat is a chatbot and automation platform designed to help businesses engage customers via Facebook Messenger, WhatsApp, and Instagram DMs.
Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.
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Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.
Justuno is an AI-powered conversion rate optimisation tool for eCommerce and B2B websites, offering pop-ups, banners, and targeting features to improve lead capture.
PandaDoc is an all-in-one document automation tool for creating, sending, and tracking proposals, contracts, and quotes.
Cal.com is an open-source scheduling tool designed for businesses and developers looking for a flexible, self-hosted or cloud-based booking system.
Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.
Leadinfo is a B2B website visitor tracking tool that identifies companies visiting your site, helping sales teams turn anonymous traffic into leads.
Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.
Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.
HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.
Google Calendar is a free, cloud-based scheduling tool that integrates with Google Workspace for managing meetings and events.
Calendly is a simple, widely-used scheduling tool that helps individuals and teams automate meeting bookings with ease.
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Support your sales team with structured content that removes blockers and builds trust.
Strengthen your pipeline by ensuring every deal is qualified the same way, every time.
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Not every ‘no’ is final. Build a winback system to reconnect with leads who weren’t ready yet.
Qualify leads fast with budget-authority-need-timing.
A tool to manage customer relationships and streamline sales processes.
Generate high-quality leads with Marketing Qualified Lead frameworks.
Streamline SQL processes to increase conversion rates and close deals faster.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Founders
Transpack Packaging
Cortazu
Nestmanager
Easy Ergonomics
The Talent Institute
Booomtag
Stone & Tile Company
Springlab
Strategiefabriek
SOPHIA MAE
Bridgefund
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Yaya
Ligo
Snappcar
Klup
Amberscript
Mooie Boules
Kees de Boekhouder
NU
Friesland Campina
Decathlon
Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.
This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.
Super handy training, full of practical tips & tools. I enjoyed following this workshop with my team.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.
Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.
