Manychat

Manychat is the social messaging automation leader if you're doing business in Instagram DMs or WhatsApp, this is your tool. The visual flow builder is intuitive. The Instagram integration is strongest-in-class. The broadcast features let you message your audience en masse. The e-commerce integrations help drive sales directly in chat. Pricing starts free for basic features, then $15/month. Compare against: MobileMonkey for similar capability, native platform tools if you don't need automation, or Intercom if website chat is more important. Choose Manychat when social messaging is a core channel and you're manually handling conversations that should be automated. The limitations appear when you need sophisticated CRM integration. Best for brands doing significant business through Instagram or WhatsApp where automation handles volume whilst maintaining personal feel.