Support active sales conversations with pre-meeting prep, post-meeting follow-up, and content that advances deals toward closure systematically.
Discovery calls don't exist in isolation. Pre-meeting emails set expectations and prepare prospects to have productive conversations. Post-meeting emails recap discussion, share promised resources, and keep momentum. Between-meeting emails maintain engagement when deals stall. This chapter shows you how to design nurture sequences that support active sales conversations sending prep materials before calls, recapping discussions afterward, and keeping deals warm when prospects need time to evaluate.
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Keep momentum between proposal sent and decision made with case studies, ROI validation, and objection handling that builds confidence in buying.
Your best leads go cold because you're not in their inbox when they're ready to buy. Nurture sequences solve the timing problem. Stay top of mind with automated follow-up that delivers value, handles objections, and keeps momentum alive between meetings, proposals, and decisions.
See playbookAutomate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.
Conduct exploratory conversations to understand prospect situations and qualify fit before investing time in demos or proposals that might waste both parties' time.
Sequence multiple touchpoints across channels and time to increase response rates through persistent but respectful follow-up that prospects don't perceive as harassment.
Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.
