Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.
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Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.
Stop guessing what messages will resonate. Map the beliefs people need to hold at each stage of their journey from unaware to ready-to-buy.
Calculate volume needed, map campaigns to belief stages across channels, then test and scale winners using more/better/new whilst killing underperformers.
Structure creative testing within campaigns using message angles, formats, and hooks. Document what works per segment to compound learning over time.
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Determine which segment and campaign combinations justify dedicated pages, optimise core elements, then A/B test systematically starting with highest-traffic pages.
Alex Hormozi
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Clear take on list building, offers and outreach. See how to adapt the playbook for B2B, protect your domain, and turn attention into qualified pipeline.
Map the right prospects, message, and channels before sending a single email. Make every touch land in the inbox of someone ready to talk.
Structure your campaign across multiple touchpoints using email, LinkedIn, or both channels for maximum reach and response rates.
The percentage of impressions that result in a click to your website or landing page.
Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.
Identify search terms your customers use to create content that ranks organically and bid on paid terms that drive qualified traffic at profitable costs.
Create comprehensive hub pages on core topics that link to related subtopic content to establish topical authority and improve rankings across topic clusters.
Protect long uninterrupted blocks for deep work that requires concentration by clustering meetings and separating them from creative and analytical time.
The percentage of visitors who meaningfully engage with your landing page instead of bouncing.
Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.
Optimise your website and content to rank prominently in organic search results, capturing traffic without ongoing advertising spend.
Reach prospects who don't know you by sending personalised outreach that offers value and starts conversations rather than pitching products immediately.
Track emails that fail delivery to maintain sender reputation and avoid being marked as spam by continuing to email invalid addresses that hurt deliverability.
Gradually increase sending volume from new domains to build reputation with inbox providers and avoid being marked as spam when scaling outreach quickly.
Build relationships and demonstrate expertise on social platforms to generate inbound interest rather than interrupting buyers with cold outreach.
Earn links from other websites to your content to signal authority to search engines and improve rankings for target keywords over time.
Ensure emails reach inboxes rather than spam folders by maintaining sender reputation, authenticating properly, and following anti-spam best practices consistently.
Master the economics of customer acquisition by tracking what you pay for each meaningful action across channels.
Evaluate email content and sending practices to identify elements that trigger spam filters before sending campaigns that might damage deliverability.
Process email to empty daily by deciding whether to act, defer, delegate, or delete each message rather than leaving unread items as false to-do lists.
Connect related pages through contextual links to help search engines understand site structure and spread authority whilst improving user navigation.
Target prospects based on demographic, firmographic, and behavioural data, interrupting their social feeds with relevant offers and content.
Capture high-intent prospects actively searching for solutions by bidding on relevant keywords and appearing in search engine results.