Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.

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Definition

Reply rate

Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.

Why this matters

Example 1

Example 2

Example 3

How to apply

Reply rate

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Outreach automation

Create an outreach strategy that defines who to target. Configure domains and infrastructure properly. Build targeted lead lists. Write emails that sound human. Design multi-touch sequences.

See playbook
Outreach automation