Keep momentum between proposal sent and decision made with case studies, ROI validation, and objection handling that builds confidence in buying.
The period between proposal sent and decision made is dangerous. Prospects go quiet, evaluate other options, and get distracted by internal priorities. Proposal-stage nurture keeps you top of mind without being pushy. It shares case studies from similar clients, provides ROI calculators that validate the investment, and addresses common objections before they become deal-killers. This chapter shows you how to write proposal-stage sequences that maintain momentum and give prospects the information they need to say yes.
Revive cold leads with value-driven campaigns that acknowledge the silence and offer a fresh reason to engage before archiving them permanently.
Your best leads go cold because you're not in their inbox when they're ready to buy. Nurture sequences solve the timing problem. Stay top of mind with automated follow-up that delivers value, handles objections, and keeps momentum alive between meetings, proposals, and decisions.
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Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.
Sequence multiple touchpoints across channels and time to increase response rates through persistent but respectful follow-up that prospects don't perceive as harassment.
Prepare responses to common purchase concerns to address doubts confidently and move deals forward rather than being surprised by predictable pushback.
Display evidence that others trust and use your solution to overcome scepticism and reassure prospects they're making a safe choice by buying.
