Build professional reputation through consistent content and engagement to attract opportunities and establish trust before commercial conversations begin.

B2B growth wiki illustration

Definition

Personal brand

Build professional reputation through consistent content and engagement to attract opportunities and establish trust before commercial conversations begin.

Why this matters

Example 1

Example 2

Example 3

How to apply

Personal brand

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

LinkedIn thought leadership

Optimise your profile so it converts visitors to leads. Warm up your network before posting. Build a content calendar that keeps you ahead. Write posts that drive action. Time publishing to maximise reach.

See playbook
LinkedIn thought leadership