Produce personalised or templated video messages that build trust, explain complex value, and stand out in crowded inboxes effectively.
Text emails get ignored. Video stands out. A 60-second video explaining your solution, addressing objections, or recapping a meeting creates connection that text can't. Video sales letters work for outreach (introducing yourself), follow-up (recapping discussions), and proposals (walking through pricing). They can be personalised (record one per prospect) or templated (record once, send to many). This chapter shows you how to script video sales letters that feel natural, record them efficiently, and use them throughout the sales process to build trust and move deals forward.
Sales reps need more than a pitch deck. They need email templates that don't sound robotic, case studies that prospects recognise themselves in, calculators that quantify ROI, and videos that explain complex value quickly. Build the collateral that makes selling easier.
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Craft clear, compelling prompts that drive specific user actions across platforms, from clicking through to converting.
Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.
Display evidence that others trust and use your solution to overcome scepticism and reassure prospects they're making a safe choice by buying.
Collect specific customer quotes about results achieved to provide social proof that overcomes scepticism more effectively than marketing claims buyers discount.
