Fix site infrastructure issues that prevent search engines from crawling and indexing pages properly to ensure content can rank regardless of quality.
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Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.
Stop guessing what messages will resonate. Map the beliefs people need to hold at each stage of their journey from unaware to ready-to-buy.
Calculate volume needed, map campaigns to belief stages across channels, then test and scale winners using more/better/new whilst killing underperformers.
Structure creative testing within campaigns using message angles, formats, and hooks. Document what works per segment to compound learning over time.
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Determine which segment and campaign combinations justify dedicated pages, optimise core elements, then A/B test systematically starting with highest-traffic pages.
Turn high-quality articles into discoverable assets. Craft title tags, schema, internal links, add llms.txt, fix speed, and rank in search and AI.
Optimise individual pages for target keywords by improving titles, headings, content, and internal links to help search engines understand topic relevance.
The percentage of impressions that result in a click to your website or landing page.
Target prospects based on demographic, firmographic, and behavioural data, interrupting their social feeds with relevant offers and content.
Reach prospects who don't know you by sending personalised outreach that offers value and starts conversations rather than pitching products immediately.
Identify search terms your customers use to create content that ranks organically and bid on paid terms that drive qualified traffic at profitable costs.
Optimise your website and content to rank prominently in organic search results, capturing traffic without ongoing advertising spend.
Process email to empty daily by deciding whether to act, defer, delegate, or delete each message rather than leaving unread items as false to-do lists.
The percentage of visitors who meaningfully engage with your landing page instead of bouncing.
Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.
Connect related pages through contextual links to help search engines understand site structure and spread authority whilst improving user navigation.
Master the economics of customer acquisition by tracking what you pay for each meaningful action across channels.
Protect long uninterrupted blocks for deep work that requires concentration by clustering meetings and separating them from creative and analytical time.
Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.
Schedule focused work sessions in your calendar to protect concentration and ensure important tasks don't get crowded out by meetings and interruptions.
Maintain a positive sending history to ensure emails reach inboxes rather than spam folders by following best practices and monitoring feedback signals.
Capture high-intent prospects actively searching for solutions by bidding on relevant keywords and appearing in search engine results.
Create comprehensive hub pages on core topics that link to related subtopic content to establish topical authority and improve rankings across topic clusters.
Ensure emails reach inboxes rather than spam folders by maintaining sender reputation, authenticating properly, and following anti-spam best practices consistently.
Track emails that fail delivery to maintain sender reputation and avoid being marked as spam by continuing to email invalid addresses that hurt deliverability.
Calculate what you pay each time someone clicks your ad to evaluate channel efficiency and determine if paid traffic costs justify the leads generated.