Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.
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The cockpit that sits above your four growth engines. Individual teams can excel at their own metrics, but without orchestration they're musicians playing different songs. This is where everything comes together and where improvements in one engine amplify gains in another.
The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.
Small improvements multiply. A 10% gain across twelve metrics doesn't add up to 120% - it compounds to 3x growth. This is the mathematical engine behind systematic growth.
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Four decisions that shape everything else. When growth feels harder than it should, the problem is usually here. Get these right and execution becomes much easier.
Without rhythm, effort becomes scattered and progress invisible. A consistent operating cadence keeps your team aligned and your growth system continuously improving.
See which companies visit your website, even if they don't fill out a form. Prioritise outreach based on buying signals.
Calculate how many users you need in experiments to detect meaningful differences and avoid declaring winners prematurely based on insufficient data.
Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.
Identify the fundamental factors that directly cause business expansion, concentrating resources on activities that generate measurable results.
Group customers by acquisition period to compare behaviour patterns and identify which acquisition channels and time periods produce the best long-term value.
Scale through partner relationships where other companies distribute your product to their customers in exchange for commissions or reciprocal value.
Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.
Define pipeline progression steps to standardise how reps advance opportunities and give managers visibility into where deals stall or convert unexpectedly.
Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.
Determine whether experiment results reflect real differences or random chance to avoid making expensive decisions based on noise instead of signal.
Focus your entire organisation on the single metric that best predicts success at your current growth stage, avoiding distraction and misalignment.
Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.
Track campaign performance precisely by appending parameters to URLs that identify traffic sources, mediums, and campaigns in your analytics.
Credit the channel that introduced prospects to your brand to measure awareness efforts and understand which top-of-funnel activities start customer journeys.
Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.
Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.
Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.
Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.
Build distribution through your personal brand and network where your expertise and story attract customers who trust you before your company.