Article

Design your experiment

Avoid vague results by designing experiments with strong hypotheses, clear metrics and a trustworthy control group.

Experimentation

Introduction

Conclusion

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Chapter
2

Experimentation backlog

A pile of test ideas won’t help you grow. Prioritise by impact and feasibility to test smart.

2
Experimentation

Experimentation

Test and learn faster. Set up an experimentation system that helps you prioritise, track and repeat what works. Keep a backlog and a clear way to decide what to try next.

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Experimentation

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Upskill to a full-funnel marketer in 90 days

Learn the system that connects every part of growth and compounds results month after month.