Article

Design your experiment

Avoid vague results by designing experiments with strong hypotheses, clear metrics and a trustworthy control group.

Experimentation

Introduction

Conclusion

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Chapter
2

Experimentation backlog

A pile of test ideas won’t help you grow. Prioritise by impact and feasibility to test smart.

2
Experimentation

Experimentation

Test and learn faster. Set up an experimentation system that helps you prioritise, track and repeat what works. Keep a backlog and a clear way to decide what to try next.

See playbook
Experimentation

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Further reading

You’re not growing fast enough and it’s time to fix that.

You’ve hit a ceiling. You need a structured approach that moves the needle without overwhelming your team.