Understand the underlying progress customers try to make by hiring products to uncover motivations that drive purchases beyond surface-level features.
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Understand the underlying progress customers try to make by hiring products to uncover motivations that drive purchases beyond surface-level features.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Most customer research produces vague observations that sit in slides nobody reads. Proper research uncovers specific pain points, validates assumptions, and reveals what actually drives buying decisions. Learn to run research that produces actionable insights, not just interesting quotes.
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